WE ARE LIVE !!!! WE officially launch WB GROUP.
As we’re extremely proud to present to you our new global campaign with @newbalancefootball x @sadiomaneofficiel “ The Lion 🦁 Roars “
Roaring for AFCON this month . As the African Cup of Nations (AFCON) is happening , @NewBalance presented Sadio Mané with his new Furon 6+, called “ The Lion 🦁 Roars” with the boot celebrating all SM10 has achieved in his career so far and symbolising his role in inspiring the next gen of young 🦁lions.
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We’re looking forward to an incredible storytelling journey in the months & years to come. We bringing you something different yet refreshing .
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Shout out to the team that brought this campaign idea to life.
Client: New Balance @newbalancefootball
Production Company: @wbgrouprepresents
Production /Creative Direction: Ekow Barnes @ekowbarnes at @wbgrouprepresents
Project Manager: Emmanuel Affedzie @wizkojo
Campaign Photographers: Fiifi Abban @thefiifiabban
Ernest Ankomah @ankomah__
Image post-production: Adrénus Craton @adrenuscraton@akathehouse
Lighting : Alfred Quartey @aquartey_
Director - Kwesi Botchway @kaybotchway
D.O.P - @kaybotchway
Video Post Production - @rtrv.co
VFX - @robbie_danso
Set/Art Direction: Shim Ziorkley @dharrren
3D Design -: Percy Okine @n3D_studios
Backdrop artists :Ohemeng Oware Jr. (datartgod) & Peter Asare (@peterasare_art )
Catering : @the_fancydawson #WBGroup #Accra SadioMane #Furon #NBFootball #NewBalance #AFCON2022 #AFCON
What a great way to start our week from the studio. We are excited to share our latest production work for @citizenmagazine #issue 02 featuring @kendericklamar in all his untethered glory shot by @cozyshrt
With our team of in-house creatives, we delved into the “Fantasy” theme for this cover and presented Kendrick's persona in a previously unseen light.
Client: @citizenmagazine
Agency: @pglang
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Citizen Team
Co-EIC/Creative Direction HenriettaGallina : @Henriettta
Co-EIC/Editorial Direction: @DaniellePowellCobb
Art Direction/Design: @Othelo_Gervacio /Jordi Ng (@whoremone )
Magazine/Production Support (in Ghana):
Natalie Tuffuoh &
(@nataliatnt ), Anton John-Baptiste
(@iainthim_ )
Post-Production: @inkretouch
Production Company : WB Group @wbgrouprepresents
Producer: Ekow Barnes @ekowbarnes_
Production Coordinator : Kwesi Botchway @kaybotchway
Photo Assistants: Julius Tornyi @commonjuls & Tony Bright @95antny
Gaffer: Ibrahim
Set Design: James Avaala
Production Coordinator : Kwesi Botchway @kaybotchway
Stylist: Emmanuel Affedzie @wizkojo
Hair: Asia Clarke @wild_moon
MUA: Elizabeth Boateng @elizabethboateng.mua
Gaffer: Ibrahim
Set Design: James Avaala
Catering : @the_fancydawson
#Ghana #Kendricklamar #Fashion #Issue #WbGroupProduction
THE MAKERS CAMP 2•0: The West Africa Project
Last week, we captured a beautiful scene—artists in residence, students, and @wolfandwilding exploring soft sculptures together.
This was the second cohort of THE MAKERS CAMP, and we intentionally expanded the exchange bringing a designer from Ghana @obengcasper / @ajabeng.gh , a designer from Lagos @pettretaylor via @lagosfashionweekofficial
, and a house-residence journalist @earthly_gorgeous from Nigeria into the experience
The camp brought together Year 1 students from Central Saint Martins at @masonfifth , working closely with artists in residence. You could already feel the cross-cultural exchange of knowledge taking shape from day one. Documented by @elvisadjei_
Grateful to see these early moments, beginning to unfold.
Heartfelt thanks to @berniyates and @nanbrenu for championing this dream, and to @mafcsm for their tireless commitment.
A massive salute to every practitioner who fueled this journey,
And to all the friends and family who showed up to cheer us on!
#Ghana #Fashion #AfricanFashion #csm #macsm
We are thrilled to be invited by @puma.usa / @pumafootball to celebrate the launch of the 2026 World Cup Kits in Brooklyn, New York! Ghana brought the energy 🇬🇭, and of course, we captured all the epic vibes. Which country’s jersey are you repping this World Cup?
#PumaUs #SportsFashion #RoadToWorldCup #PumaSports #Ghana
This is how we start our year strong with an energetic music visual work for @genesisowusu , directed by the talented @isaacbrown__ Brown.
It’s always a joy creating alongside such amazing talents.
Director - Isaac Brown @isaacbrown__
Creative Director - Gina Wagstaffe @ginawaggy
Creative direction - Genesis Owusu
Cinematographer - Daniel Attoh @danielattoh_
1st AD - Prince Suasie Attipoe @prince_suasie
1st AC - Sein Faisal @seinfaisal
2nd AC - Deborah Aduamah Okyerewaa @derbbsss
3rd AC - Olanrewaju Folarin @olanrewaju.o.folarin
Steadicam Operator - Steadi Paul @steadipaul
Gaffer - Ibrah
Best Boy - Joshua Fuseini
Drone Operator - Kwesi Glover @kwesi__glover
MUA - Elizabeth Boateng @elizabethboateng.mua
Styling Assistant - Francis Googo @eii_googo
Production Designer - James Avaala
Production Company - Phenomena Productions
Production Company (Accra) - WB Group
Executive Producers - Annabel Blue & Gina Wagstaffe
Producer - Ekow Barnes @ekowbarnes_
Assistant Producer -Nana Asomani @as0maniii
Logistics - Isaac Ayisi @ayisiwheelspro
Male Actor - Fifi Jefferson Pratt @fiifi__jeffersonpratt
Female Actor - Tasia Cobbinah @tasiacobbinah
Bikers
Jockeys
DIT - Mel Arthur @mel.arthurrr
Editor - Ian Wallace @ianwallace
Titles - Gina Wagstaffe @ginawaggy
Colourist - Fergus Rotherham @fergrotherham
2025 in frames 🎬
A year of stories that celebrated culture, sparked conversations, and connected people beyond the screen.
This was possible because of the trust, talent, and collaboration of the incredible creatives and partners who helped turn ideas into meaningful experiences.
As we step into 2026, we’re energized and ready to keep crafting powerful African stories that inspire, preserve, and travel across the world.
Happy new year 🎊🎈
An incredible project took us to Tamale inside Redclay Studios with @owu3.0 for @guzangs ‘s debut digital cover issue.!
Let's explore this issue by going behind the scenes, captured by the amazing @mr_akrong
We appreciate an A-Team that brought this to cover to life.
CREDITS
Editor/Creative Director : Ekow Barnes @ekowbarnes_
Styled by Lafalaise Dion @lafalaiseeeee@lafalaisedionn
Grooming by Antoinette Kwofie @annroselynnn
Photographs by Gideon Boadi @deonnboadi
Photo Assistant : Daniel Kwame Mawuena Gomadonku
@dangeeart
Post Production: Deon Studios @deonstudioss
Fashion Video by : Henry Akrong @mr_akrong / Package
Studios @packagestudios
Video Assist: Derrick Addo @thirty_one_1
Producer : Gamel Baba Apalayine @gamelapalayine
Production Assistant: Samuel Ampomah@bigsament
Production Set Design Curation: Joel Gyamera
@joelgyamera_ at Redclay Studios @redclay_studio
Production Runners: Neindow David @neindow_dave ,
Amponsah Amos Asamoah @tyrone_blaccck
Service Production Company by : WB Group @wbgroupreps
Transport Logistics : Ayisi Wheels @ayisiwheelspro
#Magazine #Guzangs #FashionCover
This Was Needed (Nathan Burland) directs ‘The Journey’ for Hoka x Spencer Badu.
Designer Spencer Badu returns to the place that shaped him, reconnecting with the roots that continue to guide his design.
on #DirectorsLibrary ↗
𝘤𝘰𝘮𝘮𝘦𝘯𝘵 “𝘸𝘢𝘵𝘤𝘩” 𝘵𝘰 𝘳𝘦𝘤𝘦𝘪𝘷𝘦 𝘢 𝘷𝘪𝘦𝘸𝘪𝘯𝘨 𝘭𝘪𝘯𝘬 💬
@this.was.needed
