The release of TRADEMARKS - 23/11/2025
A comprehensive archive of over 350 logos designed by Thinking*Room spanning the last 20 years, with essays from me, @brampayo@iracarella and @ritterwepe . Beyond a preservation of Thinking*Room’s storied portfolio, TRADEMARKS is a journey through the two-decade-long evolution of the logo design practice.
Written by @kireinamasri and @danudanari
Designed by Thinking*Room
428 pages
10x10cm
Yellow fabric hardcover
Full edges printing
Paper by @paperina_dwijaya
Printed by @harapanprimaprinting
Fonts Fonetika by @tokotype
Photography by @mud.it
Now available online! Link in bio
Yesterday wasn’t a “content day.”
It was a real day.
Court started 9AM until night.
My brother sitting there, our parents beside him, holding the weight with quiet dignity. No cameras, no champagne, no circle. Just people showing up for what matters.
And it’s funny in the darkest way how the room changes when life flips.
Everyone loves the “good times” era. The decks. The wins. The parties. The posts. Everyone wants to be seen in the circle when it looks expensive.
Some of them even turned opm, reimbursed fun, and sponsored swagger into tags and captions, like it was character. Like it was earned.
But when the story turns into a hard season, when there’s nothing to gain, when showing up costs something?
Most people don’t leave. They simply rotate to a safer narrative. Still loud on optics, but silent on accountability.
And the people who benefited from the image of him, the ones who spoke big about integrity, impact, and “building the future”
Went silent.
This isn’t about attacking anyone.
It’s just reality-checking all of us.
Because this ecosystem doesn’t need more big talk. It needs people with a spine.
Integrity is expensive.
That’s why most people don’t buy it.
Some days are not for winning. They’re for noticing. Who shows up. Who goes “busy.”
May we not disappear when there’s nothing to gain.
#saveprofesionalindonesia
Memperkenalkan Narasumber di panggung Kisi Kisi (Sharing Session) 🗣️🧠
Eric Widjaja @widjaja.eric (Principal and Creative Director at Thinking*Room @thinkingroominc ) yang akan membagikan proses berkaryanya, serta bagaimana kita memahami kekuatan desain identitas visual yang lebih kuat. Beliau adalah sosok brilian di balik perancangan identitas visual Mangkunegaran dan Taman Ismail Marzuki. Kemampuannya dalam ekosistem desain grafis Indonesia sudah tidak perlu diragukan lagi! 🤩💫
Tentu saja dalam ruang Kisi Kisi ini akan banyak obrolan menarik seputar pengalaman proses desain, meracik identitas visual yang kaya akan nilai budaya namun tetap relevan, serta temuan insight yang pastinya selaras dengan semangat Dialectical Euphoria. Perspektif baru yang luar biasa ini tentunya akan sangat bermanfaat untuk kita semua ‼️🙋♂️
Kami tunggu kalian di perayaan Kasat Mata 2026: Dialectical Euphoria!
📌 Catat Tanggalnya
🗓️ 15-17 April 2026
📍 Universitas Ciputra Makassar
Jangan lewatkan – segera akses pembelian tiketmu melalui link di bio kami!
Save the date ⏰
Jangan sampai ketinggalan ya 😊🙌
Stay Tuned! 👀
#DialecticalEuphoria #KasatMata2026 #UCMakassar
MARTYRED
Some of you may not know my brother. Some, including me, have known him all our lives.
To me, he is a man of principle. He taught me (sometimes bluntly) that only the desperate steal. He grew up believing that truth carries weight, that integrity is something you carry even when it costs you, that systems exist to protect what is right.
That belief is what wounds him now.
He did not fall because he was compromised, but because he spoke.
Because truth, in the wrong hands, becomes a threat.
Because power, when stripped of competence, looks for someone else to carry its failure.
This work is my voice as his younger sibling,
watching integrity bleed in silence,
watching procedure replace justice,
watching an idealistic man pay for an imbalance he did not create.
This is not only about my brother.
It is about what happens when truth is punished
and conscience is left defenseless.
#saveprofesionalindonesia
Via Crucis
Dies Natalis Domini
Credits to @ritterwepe@sandikabp_@danudanari for helping me come to this realization.
Thinking*Room have been pushing the creative limits of branding and design for 20 years. The company’s Principal & Creative Director Eric Widjaja, and Art Director and Partner Ritter Willy Putra come together for a ADGI Design Talks Presented by ParagonCorp discussing Trademarks: Archiving Thinking*Room’s 20 Years of Designing Identities!
Eric Widjaja is on the lineup! The founder, principal and creative director of Thinking*Room, he continues to push the limits of conventional rules and norms in delivering design solutions. Come and hear his innovative ideas at ADGI Design Talks Presented by ParagonCorp!