THINKING*ROOM

TRADEMARKS is here! A comprehensive archive of over 350 logos designed by Thinking*Room spanning the last 20 years, with essays from Eric Widjaja, Bram Patria Yoshugi, Ira Carella, and Ritter Willy Putra. Beyond a preservation of Thinking*Room’s storied portfolio, TRADEMARKS is a journey through the two-decade-long evolution of the logo design practice. Written by Kireina Masri and Handanu Ardhata Designed by Thinking*Room 428 pages 10x10cm Yellow fabric hardcover Full edges printing Paper by @paperina_dwijaya Printed by @harapanprimaprinting Fonts Fonetika by @tokotype Photography by @mud.it Now available online at Tokopedia/Tiktok Shop Stockist: Studioland (JKT), Grammars (BDG), Bergrafis (SMG)

We Refuse To Grow Up tells stories on the journey of all things design, from creative processes to contemplative reflections of the profession, taken from the angle of having run a design studio since 2005. 175x245mm, 304 pages, softbound. Available offline on the exhibition or online on our Tokopedia store soon. #thinkingroominc #WeRefuseToGrowUp

Meet TRADEMARKS ⭐️ A comprehensive archive of over 350 logos designed by Thinking*Room across the last 20 years, featuring essays from Eric Widjaja, Bram Patria Yoshugi, Ira Carella, and Ritter Willy Putra. A deep dive into two decades of logo design evolution. 428 pages 10x10cm Yellow fabric hardcover Full edges printing 🛒 Shop in-store or DM to order —— Rp367,500 📍 Jl. Cihapit No. 6, Bandung 🕗 08.00 - 20.00 #OneGoodFind #Grammars #Bandung

Mogul is a burger joint selling high-quality burgers made fresh, from bun to patty, everyday. The overall branding of Mogul Burger needed to move away from something with an overly sophisticated or premium impression to resonate with the Jakarta market. Our branding approach revolves around the Monstrous Gulper character we developed. As such, the brand’s overall visual style takes on a more bold, pop, and witty approach to complement the creature, taking cues from American comic elements. Project team Creative Director @widjaja.eric Art Director @ritterwepe Graphic Designer @yoantheresa Character Designer @clifforddione Supporting illustrator @wanda_almira Copywriter @alkamaula Account Executive @hendrickptr Photographer @vonywong #thinkingroominc #brandidentity #burgerjoint #mogulburger #logo

Where many competing Indonesian cosmetics brands tended to lean into the heritage approach, From This Island instead found its brand foundations grounded in Indonesia’s rich biodiversity. With product lines developed from hero ingredients sourced from Indonesia, the brand is positioned as “rooted in nature, powered by science,” framing ‘Indonesian beauty secrets’ as blending powerful local ingredients with science-driven formulas. Logo is a refinement of an existing mark owned by the brand. While the overall visual direction is taking cues from botanical journals by highlighting the hero ingredients and balanced with an illustration that is sleek and modern, the result is a brand book and packaging system that speak that “naturally scientific” language. Creative director @widjaja.eric Art director @iracarella Graphic designer @keziajosephine @yoantheresa Illustrator @wanda_almira 3D illustration @weareniice Brand strategist @akirasinatrya Copywriter @sasqiasoek Account executive @audreydea Product photography @thetaable #thinkingroominc #brandidentity #fromthisisland #packagingdesign

As part of our branding of the adidas Indonesia office in Jakarta, we created a large mural, Street Wear Meets Street Food, for their Kitchen Hub; highlighting Indonesian street food favorites, ever present in Indonesian daily life. The illustration showcases a lively Indonesian street food scene, bustling stalls, unique pushcarts, coffee vendors on bike, people eating on the street, and vibrant signages that feature some adidas household names. Check out full showcase on our website. #thinkingroominc #adidasindonesia #adidasjakarta

The new adidas Indonesia office features 10 phonebooths for added privacy. As part of the office branding, we designed five different batik motifs by infusing adidas brand elements to liven up these phonebooths. The five batik motives we adapted are Batik Ceplok Purbonegoro, Batik Bulu Hayam, Batik Tumpal & Floral, Batik Pagi Sore, and Batik Tiga Garis. Check out full showcase on our website. #thinkingroominc #adidasindonesia #adidasjakarta #batik

With their relocation to Menara Astra, adidas Indonesia needed a cohesive office branding to tie the space together. While adidas has existing workplace branding guidelines, said parameters gives room for localization of artworks and environmental graphic design in accordance with the culture and locality if the city in which its located. So, the challenge at hand was clear: how do we infuse Indonesian and Jakartan locality without losing the spirit of adidas? With Bhineka Tunggal Ika (Unity in Diversity) as our overarching theme, our approach to the office branding played with multiple techniques: from carving, pattern, illustrations, painting, to weaving. Upon entry to the office, Indonesian scripts, or aksara, adorning the walls of the lobby and waiting area catch the eye. We carefully transliterated “adidas” into 7 Indonesian aksara to create this graphic, subtly emphasizing a localized adidas brand to every visitor. Also there to welcome visitors and the team alike is the pair of custom ondel-ondel, large puppet figures in Betawi folk performances characteristic of the archipelago’s capital city, embellished with the adidas logo and iconic three stripes. Check out full project showcase on our website. Project team CD @widjaja.eric AD @ritterwepe @iracarella @brampayo Designer & Illustrator @ignatiusleo @wanda_almira @kikizikri13 @__tezet @trstann @davifadlan @sandikabp_ @danudanari @clifforddione @algis_id @mikoawangyudha AE/PM @audreydea @hendrickptr

Making our next mark. Headed your way November, 19th.

Full story behind the brand refreshment of @djournalcoffee Motion graphic @wahibarif Script @alkamaula Voice Talent @akirasinatrya #thinkingroominc #branding #logo #djournalcoffee

After 11 years in the coffee business, Djournal needed a fresh new face to reestablish their presence on the landscape. As a business that aims to ‘make everyone’s day, every day,’ the new identity needed to integrate a spark of excitement to the everyday to effectively pursue its relevance in a broader audience. This brand refreshment needed to be familiar but certainly not subtle, noticeable but not completely disconnected. Carrying the big idea of ‘Sparks the (D)ay’, Djournal’s new face embraces vibrant colors and shows more personality. Creative Director @widjaja.eric Art Director @ritterwepe Graphic Designer @kikizikri13 Account Executive @audreydea Motion Graphic @wahibarif Portfolio Photographer @lumistill Ice Cup Photographer @ivanmphotography @emilia_foodstylist

Maka Motors is an EV motorcycle brand that boasts power and range. They understood that motorcycles played a crucial role in Indonesian contemporary society. So, rather than highlighting the environmental benefits and advancement of their technology, the Maka Motors brand identity zeroed in on the everyday people who put this technology to good use and are keen to see real results as promised in their name. With this in mind, we developed the brand idea of “a good ride with good outcomes for the people.” Pulling on three pillars; “redefining the ride experience”, “power to the people”, and “high performance”, the brand identity embeds these foundational values in the very construction of the Maka Motors logomark. Creative Director @widjaja.eric Art Director @iracarella Graphic Designer @__tezet Copywriter @sasqiasoek Account Executive @stevencristian @audreydea Logo Motion @kasyfijulian Human Photographer @mfimages #thinkingroominc #branding #logo #ev #makamotors