Artwalk is a curated walking route through Makati that highlights public installations, murals, and exhibits mounted for 10 Days of Art. Designed to be experienced by the public in public spaces, it transforms parts of the CBD into an open-air gallery, inviting people to encounter art on foot. 🚶
Plus63 Design Co. (
@plus63designco ) worked on the brand identity of Artwalk, with the intent of creating something distinct from Art Fair Philippines. They commissioned Aaron Amar (
@aaronxamar ) to develop a custom typeface that helped set the brand tone of feeling slightly whimsical without tipping into overt playfulness.
The wordmark takes a subtle approach to the act of walking, with letterforms that reference movement in a clever way. One of the “A”s was designed as a “walking A,” which became a key visual device across the identity system. The glyphs themselves reveal small “joints,” reinforcing the idea of motion and articulation. Together, these details give the typeface enough personality, resulting in a mark that is bold, approachable while reinforcing the spirit of exploration at the heart of Artwalk.
Custom Typeface by Aaron Amar
Brand Identity by Plus63 Design Co.
Photos: Roccio of Primex / S+D
#type63
