Beyond Branding® Master

Join us for an Instagram Live next Wednesday, May 13 at 2 PM CEST at @thisisbeyondbranding , where the students of this year’s edition will be explaining their experience and answering live questions. The group will simultaneously be connected from the two sites where the master's takes place. Barcelona’s conversation will happen in English and Madrid’s in Spanish. Barcelona @mmvillaseca @paupuntola @joaovteruya Madrid @candebelluschi @sofianieto.ig See you there! Master Beyond Branding By @folchstudio and @elisava.school

Conversation with @leoportooo from @porto_rocha 🍬 Moderators @paulalopeznuno @lorenamanhaes Photos @nicolasventurelli

Beyond Branding Principles Understanding businesses from multiple perspectives, creating identity through product strategy, doing projects of environmental significance, generating interest before selling, mixing disciplines, being surprising, multimedia and sometimes not coherent, not having preconceived ideas about outputs, making sense of things afterwards. T-Shirt Design: Paula López-Nuño @paulalopeznuno Typeface: Tool by FFF @fontsfromfolch Plain T-Shirt: Stanley Stella @wearestanleystella Label Fabric: Ribes & Casals @ribesycasals Serigraphy: New Town Lab @newtownlab Assembly: Joseph Zaara Visuals Photo: Manel Cano @manel.cm Art Direction: Paula Lavandera @_lavandera Photo Assistance: Biel de Miguel @bieldma Production: Carlos Nogales @crlsngls Retouch: Paula Ibañez @ibmo.retouch Chair: Eugeni Quitllet @eugeniquitllet Direction: Paula López-Nuño @paulalopeznuno Master Beyond Branding By @folchstudio & @elisava.school

Master's Thesis Project "Hazel" by @jean.wojciechowski Hazel is a discovery platform that supports open-ended research and reimagines digital spaces as ecosystems of wonder. Designed for moments when a single answer is not the goal, it encourages purposeful exploration and avoids passive content consumption or algorithmic optimization. The interface is intentionally slow, encouraging users to follow ideas step by step and reflect on what they encounter. The platform preserves the trace of the journey itself as part of the research process. The experience is organized into three interconnected spaces. Rabbit Holes function as the starting point for inquiry, where users initiate a search and advance through related ideas one trail point at a time. Forest allows users to organize, connect, and reinterpret multiple Rabbit Holes, transforming isolated searches into broader conceptual journeys. Galaxies situate individual research within a collective context, making visible what other users are currently exploring. Complementing these spaces are tools that support continuity. The Backpack acts as a personal archive for saving references and findings throughout the journey. Hazel, also a research companion within the platform, assists users by proposing new directions, helping navigate Rabbit Holes, and structuring collected material as it grows. Tutors @camilo__roa @paulalopeznuno Master Beyond Branding by @folchstudio and @elisava.school , available in Barcelona and Madrid. Applications now open.

We welcome this year’s group of 46 students from the Master Beyond Branding programs in Barcelona and Madrid! Our faculty and syllabus continue to grow, with exciting new additions: a brand-new course focused on scents designed to engage olfactory perception, alongside a course on image creation and the integration of sound across both editions. More to come! Faculty @albertosalvan @3tg.studio @alexbullon23 @abelsunces @aanniefajardo @camilo__roa @codeastudio @davidjonathanjohnston @acceptandproceed @eduardopasoviola @helenqureshi @gerardmallandrich @geraymena @hbomb2025 @xavidelapresa @juanppachecob @lorenamanhaes @mark_bohle @nicolascevallos @nicoreyners @nicolasventurelli @fondosupperclub @oriolcorsa @pablomarineee @pacobescos @classiclomi @paulalopeznuno @paulammontoto @raul_goni_ @mans_o @saraerrejota @mendesaltaren @sarahcoralmolina @victor.clemente_ Master Beyond Branding By @folchstudio @elisava.school

Podcast episode for @waysintopractice by @bielkeyang sharing perspectives on design education and the bidirectional relationship between @folchstudio and @thisisbeyondbranding About 'Ways Into Practice' Podcast created and produced by students to provide other students and young designers with valuable insights into the design industry. Each episode features in-depth interviews with designers from various disciplines. By sharing their personal journeys and experiences, the guests provide advice on what to expect and demand from the industry. Hosts @monrosejade @estellatenga Listen on 📢 open.spotify.com/episode/3QOOz19B3MBq9O2biQQLVZ?si=Hw66--OHRsOISQ3tapL4TA 📢 bit.ly/BeyondBrandingPodcast

This is where we’ve gone so far. Where are you taking us next year? The Master Beyond Branding by @folchstudio and @elisava.school is available in Barcelona (English) and Madrid (Spanish). Our spots are limited. We hope to meet you next year! Credits for the projects highlighted in this video in our profile. Music 3Phaz by Exploit.

Master's Thesis Project "Whoever Cooks, Remembers" by @eduardopasoviola A tribute event to memory loss through the lens of food. Dementia patients and their families come together to recreate forgotten recipes, which are later compiled into a book. Printed in white ink on a white cover, the book holds fragments of nearly forgotten directions and personal stories from grandmothers around the world. These shared culinary memories are woven together through hand embroidery on a white linen tablecloth, which turns it into a tactile archive of taste and time. The experience creates a caring space where memories can be relived and valued, supporting patients to hold on to a sense of identity that their condition may sometimes blur. Exhibited at @umprum_praha Awarded a 2025 In Book Laus (Students) by @adgfad Tutors @paulalopeznuno @emlysmms Master Beyond Branding by @folchstudio and @elisava.school , available in Barcelona and Madrid

Six projects from the Master Beyond Branding were awarded last week at the @adgfad Laus Awards 2025, the most prestigious design contest in Spain, in the master's students category. This marks a significant step in what we’ve been shaping over the past few years and showcases the talent and dedication put into each project along the way. Congratulations to all our students and professors! 🥇Gold Foreign Roots By @eduardopasoviola @hammoud_3000 @tomcatan.work Guided by @camilo__roa 🥉Bronze In Search of a Haven By @mrnsolis @hammoud_3000 Guided by @camilo__roa @paulalopeznuno @abelsunces 🥉Bronze Warming/Warning By @siobhanvassallo Guided by @paulalopeznuno @adrianaapons 🎖️In Book Whoever Cooks, Remembers By @eduardopasoviola Guided by @emlysmms @paulalopeznuno 🎖️In Book Emotion in Motion By @mrnsolis @siobhanvassallo @eduardopasoviola @tamar_chen @shynaar.m @vranyana @no.sh.s @aebylula Guided by @sarahcoralmolina @paulalopeznuno In collaboration with @franc_studio 🎖️In Book City Synth By @siobhanvassallo @ev.el.in.a @no.sh.s Guided by @camilo__roa Master Beyond Branding by @folchstudio and @elisava.school , available in Barcelona and Madrid

From interpreting a goal celebration as a logotype to acknowledging the significance of brand critique as much as targeting, @paulalopeznuno and @nicolascevallos reflect on how to balance traditional branding strategies with unconventional approaches. Master Beyond Branding by @folchstudio and @elisava.school is available in Barcelona and Madrid. Applications now open.

Foreign Roots by @eduardopasoviola @hammoud_3000 @tomcatan.work A digital platform that showcases themes of adaptation and resilience developed throughout the Digital Ecosystems course at the Master Beyond Branding by @folchstudio and @elisava.school Foreign Roots draws parallels between resilient plants that thrive in unexpected places and the experiences of immigrants who resist, survive, or adapt to life in Barcelona. The platform’s navigation mimics the experience of walking through the city, allowing users to discover resilient plants while exploring stories of immigrants through non-linear and intuitive navigation elements. Awarded a 2025 Gold Laus (Students) by @adgfad Guided by @camilo__roa Movement by @santiagocoloradoc Photo by @roc.pont Digital Ecosystems develops a new understanding of what constitutes a digital space. The course teaches to define and design an online experience adapted to the current times as well as to create a broad network of digitally interconnected elements. Master Beyond Branding is available in Barcelona and Madrid. Applications now open.

Applications for the Master Beyond Branding by @folchstudio and @elisava.school are open! Here’s what you need to know: The courses in Barcelona are taught in English. In Madrid, in Spanish. To apply, you need an undergraduate degree or equivalent. If you don’t have a degree, proven professional experience or significant knowledge in the field qualifies you for a University Specialist Certificate. If you require a student visa, you can apply until May 11, 2025. If you don't need one, you can do so until September 3, 2025. The required documents are: CV, motivation letter, portfolio and ID/passport. If you have any questions, you can contact [email protected]. Our spots are limited. We hope to meet you next year! 💌 ¡Las inscripciones para estudiar el Master Beyond Branding están abiertas! Información importante: Las asignaturas de Barcelona se imparten en inglés y las de Madrid en castellano. Para inscribirte, necesitas un título universitario o equivalente. Si no tienes título, tu experiencia profesional te permite obtener un Certificado de Especialista Universitario. Si necesitas un visado de estudiante, tienes hasta el 11 de mayo de 2025 para aplicar. Si no lo necesitas, hasta el 3 de septiembre de 2025. Los documentos requeridos son: CV, carta de motivación, portfolio y DNI/pasaporte. Si tienes alguna pregunta, puedes escribir a [email protected]. Plazas limitadas. ¡Esperamos conocerte el próximo año!