Concept, wayfinding and signage design for @bershka stores together with @castel_estudio .
FFF Tool, an upcoming typeface, is shown as part of the identity applied to the store. Designed by @fontsfromfolch .
Photos by @aramisleon_
#graphicdesign #graphic #typography #bershka #folch #folchstudio #branding #identity #typeface #typefacedesign #FFF #fontsfromfolch #fonts #typedesign #type
Brands are communities and culture. For the past year, we’ve been collaborating with Xplore Studio Barcelona, an Open Innovation space by Ingka Group, the largest retailer of the IKEA franchisee, to drive communication strategy and build a thriving community around retail innovation. From content creation to organizing in-person events for carefully curated audiences, our work amplifies the studio’s impact and highlights key innovations shaping the future of retail.
Join us for an Instagram Live next Wednesday, May 13 at 2 PM CEST at @thisisbeyondbranding , where the students of this year’s edition will be explaining their experience and answering live questions.
The group will simultaneously be connected from the two sites where the master's takes place. Barcelona’s conversation will happen in English and Madrid’s in Spanish.
Barcelona @mmvillaseca@paupuntola@joaovteruya
Madrid @candebelluschi@sofianieto.ig
See you there!
Master Beyond Branding
By @folchstudio and @elisava.school
For centuries, hundreds of women travelled to San Paolo di Galatina in search of healing, giving rise to a ritual imaginary linked to the Pizzica Taranta and tarantism in Southern Italy🕷️. Drawing from this story of music, voice, movement and transformation, we developed the visual direction and design for “San Paolo di Galatina”, a project by @raulrefree and @mariamazzotta .
Team: @joseppuy@_lavandera@helenqureshi@cristin.ax@lidia.juna
Taking a closer look at the OpenType features included in the custom typeface we designed for @lafabra.centredart , including Fit to Caps and High Contrast alternates 🔎
We’re joining Us By Night @usbynightfest (September 24–26, Antwerp) and POV Budapest @pov.budapest (September 16-20) to examine design and creativity beyond problem-solving—working between innovation and speculative practice to use narrative as a tool for prototyping possible futures, where brands operate as evolving cultural systems.
