Visual Direction and Design for San Paolo di Galatina, a project by Raül Refree and Maria Mazzotta inspired by the traditional Pizzica Taranta (Salento, Puglia, Italy) 🕷️
For centuries, hundreds of women flocked to San Paolo di Galatina seeking healing. The Pizzica Taranta encompasses stories and legends linked to tarantism in 20th-century Southern Italy. This cultural and ritual phenomenon symbolically associated women’s depression with the venom of a tarantula bite. Seeking liberation, they underwent rituals that acted as a gesture of exorcism and transformation: they used music, voice, movement, and various symbolic elements as an antidote to rid themselves of their suffering.
It had been a truly gift to be part of this project, thanks💚
Project made at @folchstudio
Collaborating w/ @joseppuy@helenqureshi@cristin.ax
Visual Art Direction and Graphic Design for ‘Soulost’ by @alicewonder , dropped last October ⭐️
“The star that guides you on your path. The star as a place where the wound becomes a celebration and the cry of life.”
Made at @folchstudio w/ @nicoventurelli@annevantorgen And Alice’s team @josepxq & photo retouch by @hadren 🤲🏻💙
In a context of hyper-connectivity and immediacy, restoring value to everyday life and to humanity as the foundation of creation is important. Looking again, paying attention to what surrounds us, is a creative exercise in itself. Stepping away from the screen, from the infinite scroll, and from creating based on trends or consumed content is necessary. Not delegating creation 100% to AIs is essential. Creating once again from the human mind and hands offers us new visions and opportunities. What we see or experience in our day-to-day… everything is susceptible to becoming art in the right eyes. Out of the need to leave the cave, HAGD is born. A photographic and archival project whose essence lies in the idea that “Inspiration is born from humanity.”
From this self-exploration journal, developed over the last three and a half years, a visually driven, experimental, and artistic magazine is created, whose format is inspired by the Japanese newspaper as a symbol of the everyday. “This digital age is eating up the world and our souls.”
Issue Nº0, “Leave the Cave, Art is Everywhere,” presents the HAGD manifesto.The images are arranged and curated to build a narrative around the idea of Plato’s Allegory of the Cave, as a metaphor for today’s hyper-connectivity and the screen—finding the exit in order to recover our creative and explorer spirit. 💻📱
For this reason, Issue 0 is designed to initiate a conversation between everyday reality and art in all its forms, through different archive images of works built around the objet trouvé.
“D’una forma o altra seguirem buscant la llum des d’aquella caverna de Plató’ (Joan Villaplana)
HAGD ;)
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(Final project for the Postgraduate Program in Advanced Graphic Design at Idep Barcelona)
Composition outline and a dump of shots from the creation process of the typographic title made for the cover of ‘La Ciudad del Pop’, by the argentinian artist Mir Nicolas 💽
Some of the countless lifestyle photo stills done of the last 2024-2025 academic year at @idepbarcelona , made while I have been part of it’s communication & content creation team 🚸🎞️
Some stills from the last project made as part of the Graphic Design postgraduate degree at Idep Barcelona with Gerard Miró. 🥛🥛🥛
Art Direction, Photo and Graphics for the fictional redesign for a white label’s packaging based on tradition, transparency, sustainability and the concept of fresh milk.
世界を巻き上げる鳥の記録 🪶📖 Model made as a fictitious design proposal for the creation of a special edition the 30th anniversary of the novel ‘Chronicle of the bird that winds up the world‘ by Haruki Murakami. Made as part of the editorial design module with @i_am_esteve .
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In this piece, I wanted to rescue the original proposal from the first Japanese edition, which divided the novel into three volumes. To generate an aesthetic unity of the whole, I created a symbolic gradient, which I divided into three parts, one per volume. In this way, the cover functions as a common thread, creating continuity, order, and a single timeline and narrative, inspired by the lights and skies of the day. It also generates an aura that visually conveys the magical realm that surrounds the author’s work.
Another important aspect is that I used some Japanese to contrast it with the principal language of this edition, as in the pagination or titles, reflecting Murakami’s blend of Eastern and Western influences.
The ‘insert’ format, inspired by scrolls and an everyday item like the newspaper, creates an accumulation of pages that allow us to see the multitude of narrative layers, both through the accumulation of pages and the color coding incorporated into the borders. Finally, to reinforce this idea not only externally but also internally, I unravel the story in the guts through typographic differentiation, as well as changing the grid of some text fragments to differentiate media, voices, and times, and establish internal connections.
Some scans from the creative process and creation of the newest logo for @foco_foking , as well as the sticker for the album cover 💽
Last video credits are from his argentine fans club, that have made their own merch with the album design and I wanted to share it because seems increidible haha💡
Sketches for a Campaign Proposal for Paloma Wool (@palomawool ) 🧶 (Fictional Digital Branding Exercise w/ @dianadso )
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The approach is based on insights to create an emotional and human bond between brand and consumer such as: the acceptance of our nature, identity, time, beauty standards and femininity. Starting from the concept proposed by Carlota Guerrero for the brand’s own SS24 show, the campaign begins by merging art and fashion with an aging filter under the hashtag #AgeWPW, promoting a global performance that would amplify the audience. Woman’s images has been edited using a tik tok aging filter.
After this, a compilation video of the participation would be launched to strengthen the sense of community. In addition, an informative post would be launched about PW’s sustainable commitment to invite the public to wear its clothes consciously 🍃👚
“Treat me with care and I will last” seals this connection with the brand’s commitment to the durability of garments over time as well as life, in postcard format, generating a metaphor between the duration of garments and people.
