We are really proud to share our latest campaign for @wilsonpadel : celebrating their new partnership with @premierpadel to become the tournament’s official ball.
🎾🎾🎾
In sports, we often celebrate the players. Their talent. Their movement. Their intensity. The crowd, the atmosphere, the spectacle.
But the ball? It often remains in the background. And yet, the ball is where everything begins (and ends). That’s why we placed it at the center of our story. A small object, yes, but one that carries the greatest impact.
Project done in collaboration with the Wilson Brand team: Jessica Willis, Tim McCaffrey, Albert Mur, Natalia Lorenzetti, Patrick Kuhle.
Creative Direction and Production by @codeastudio
3D Magicians @spazza___@marcgiacob@m4dfor
With the collaboration of @mehdi.aloumami
Music and Sound Design by @riccardo.aiff
VO by @kirankai_
We were in charge of crafting the visuals for @pangram.pangram@off_type_ new typography OT Bulb. An expressive, ever-glowing font that combines the marking of old punch printers with the luminosity of light bulbs, using a unique Watt-based axis (instead of traditional weights) that ranges from 100 to 900. We interpreted this wattage into a digitalisation of analog elements and reverse current, to bring traditionally digital elements into a more realistic, physical plane. We used the different watts of the typeface to accentuate the characteristics of these graphic elements and thus show the versatility of the typeface across standard characters and beyond (emojis, arrows, punctuation symbols).
Last week we landed in London!
Thank you to everyone who stepped in, stayed late, made noise, admired the screen printing process, mingled and celebrated with us, all while shamelessly plagiarising iconic British brands.
Big love to the people who made it happen:
Screen printing by @thirstymerch
Drinks by @cratebrewery
Tortillas by @brokeneggs_uk
Decals by @puck_studio
Sound system powered by @passaproductions
Music curated by @raggamuffin.curation (Rudi Minto de Wijs)
DJ sets by:
@graceshelleyy@iyaalu_@kirankai_
📸 @thisispic_
We're running a workshop at @intl.international : The Art of Stealing.
A deliberately provocative name for something we've been loudly obsessing over: originality, resignification, and what it looks like when borrowed visual language becomes a tool for social and political critique.
Online via Zoom
Language: English
Price: £120
Equipment required: Laptop
Schedule:
Day 1: Tuesday 21 April (12:00 - 16:00 UK Time)
Day 2: Tuesday 28 April (12:00 - 16:00 UK Time)
Come to shamelessly plagiarize with us!
Link in bio.
When @oatly approached us to create the “fresher, edgier, bastard child of Oatly” (their words), we immediately knew that their initiative to transform daytime coffee spots into buzzing “after-hours” hotspots was, to put it lightly, QUITE EXCITING. That’s why we created a visual identity inspired by the DIY charm of rave flyers, where each venue’s unique quirks naturally became bold, organic communication assets.
Over the past two years, we’ve been involved in another interesting and largely unexplored venture: creating a shoe brand together with @akaresearch and @seallab_studios . Yes, our very own brand, which will officially launch in 2026.
@od.a.footwear
Manifesto:
In a world that shamelessly markets originality and degrades any sense of historical perspective for novelty’s sake, od-A offers nothing new.
We believe in the fun, liberating side of postmodernism: if everything’s been done, let’s play with that ‘everything’. Let’s question it and expand its meanings.
Od.A is a brand made of scraps and fragments, of different techniques, of old and contemporary models, of hints and references. A brand crafted through archival discovery. A mishmash that mixes and juxtaposes, alters and re-signifies to generate new meanings and expand technical possibilities.
Offering nothing new is a political, social, and human statement.
Human, because we step away from the ego-driven dynamics of creativity and fashion.
Social, because we live in a world that doesn’t need more clothing, but clothing that lasts and is well made.
And finally, because challenging the very idea of novelty is a political conviction: we favour what holds meaning over what’s just “new”.
od.A™
Nothing New.
无新事发生
Impossible without the help of our friends:
@pablodpastors@solutionsonset@lanacronica@demiladehq2@toa3__
RIP OFFF started as a one-night party with bootleg logos, screen-printed tees and a playful act of appropriation. That gesture turned into something bigger: our first SHOP drop, a space we’d been looking forward to for making room for our creative stunts and mischievous jokes.
