Identity, brand strategy and concept development for the new restaurant @e___t___l , one of the most special projects we’ve developed over the past 6 months. Starting from seasonal produce and Mexican cuisine, we focused on origin, rawness, and simplicity understood as quality.
The graphic system takes shape from process and origin, beginning with the three letterings that define Etl’s identity and developed through a visual research process around Cholo graffiti lettering (based on the book “Cholo Writing: Latino gang graffiti in Los Angeles” by François Chastanet). This exploration led to three logotype versions, supported by a neutral secondary typeface and structured compositions that create consistency across all applications.
The alternative versions of the logotype, almost turned into illustrations through their stroke, create forms that border on illegibility. The reduced readability of the main logotypes introduces a sense of mystery (a key concept in the brand’s conceptual development), which distances the identity from the more conventional visual codes of Mexican restaurants.
Photos by @paurdzlopez
Thank you @e___t___l@metl.cocinamexicana
Punt de llibre (50 còpies). Nosaltres també estem preparant una publicació editorial,
maig 2026.
Tenim uns quants punts de llibre per vosaltres avui
Dijous 23 d’abril, Barcelona
Feliç Sant Jordi.
Bookmark (50 copies). We are also preparing a publication, May 2026.
We have a few bookmarks for you today
Thursday April 23, Barcelona
Feliç Sant Jordi.
(Rotate your device to view this post ↻). We designed and created the website for @mimitos.online . Arnau gave us a blank canvas, and @odytty developed it into reality.
What connects the work of Mimitos Online with ours as graphic designers? The lenticular card - 3D. Starting from this intersection, we approached the homepage as if it were an animated card (changing as you shift your viewing angle), adapted for the digital space. As you scroll, the elements come to life, showcasing a selection of Mimitos Online’s projects and recent works. By translating the experience of these shifting cards, we brought this idea of animation into the digital medium. From the homepage, you can navigate through projects, collaborations and the studio’s experimental lab work.
Thanks always @mimitos.online
Graphic assets, brand objects and identity applied in the space for the new @lahuella.esp Gran Vía, Barcelona.
Development of the graphic system, brand architecture and information hierarchy to build on their visual identity and original logo. We created an abbreviation system for each location to differentiate and organize La Huella locations, establish a clear communication structure, and allow the brand to grow in line with its future needs.
Verbal identity development @camposatraves
Photos by @lalovenenoso@joanmartinezros
Thank you again @lahuella.esp@joanmartinezros
Research process for a new upcoming project. Conceptualization, strategy, and a case study we’re developing as part of a creative process to understand the cultural context, returning to the origins, exploring the archive to connect with the neighborhood and the people passing by.
For the development of the verbal and visual identity of @enprocescafeteria , we’ve worked from a gastronomy-focused archive in Sitges, the town where Fran and Álvaro’s new project is located. The rhythms of the location, its environment and shared history, and the everyday routines of the neighborhood are key elements, explicitly and implicitly reflected in the identity.
Grateful to be part of the process @enprocescafeteria
SGIA Self-Generated Imagery Archive for @gisbertt . Editorial design and layout developed to organise and frame the work as a personal archive.
A collection of projects developed throughout @gisbertt ’s professional career, where he takes on different roles across each production, including 1 Art Direction 2 Photography 3 Casting 4 Styling and 5 Production. The publication is organised according to his level of involvement in each project, with a legend on the right side of each spread indicating the role developed.
Typography @edito.type
10 months ago we started BUSY.
First the logo was in a deck.
Then on a van.
Then on a clapperboard.
Now it’s probably sitting on creatives’ laptops around the world.
Ten months of hard work.
No shortcuts.
No noise.
Just solving the impossible.
Moving mountains.
Sometimes the whole damn highway.
Street instinct.
Boutique standards.
A crew that shows up when things need to get done.
Today we reveal the identity of BUSY.
Not a rebrand.
Not a refresh.
A new era.
Respect to Ana & Paula for riding with us.
Creative Direction @agenciahumo_
Copywriting @anamtebar
Identity Design @designofficefun@pauladealvaro
Original Typography @studio26a1@wnzldnl
ALWAYS BUSY, NEVER BORED ® 2026
Visual identity and creative direction for Undone Project @undone.pjct . Raw haircuts and a curated hair archive based in Madrid, 28004.
The logotype is built as a layered structure. The graphic modification (layer 02) of the typography itself (layer 01) adds craft, a human touch, and a sense of process, complementing the impeccable result and refined finish of the logo’s base. This approach manifests Undone’s “Perfect Imperfect” concept. The project is not limited to technical perfection, but seeks the genuine expression of style and identity, a new language within traditional hairdressing.
The graphic system reflects the perfect balance between the combination of these two core elements. Undone is not the opposition between perfection and imperfection, but a considered fusion of technical precision and creative freedom. That duality defines its language, its tone, and its presence throughout the development of the identity.
Thank you @undone.pjct@_vanitoledo
