what started as
@livetinted ’s very first campaign quickly grew into a deeply personal love letter of being seen, inspired by
@deepica , the founder’s personal journey of underrepresentation
winner of “best campaign” at the 2025
@beautyindependent beacon awards
overjoyed to have cooked up something really special for those who have often felt overlooked by the lack of nuance in the beauty world 🥲 (i read every single comment from when this piece first came out and my heart was bursting at the seams!!) grateful to everyone who helped shape this story especially our amazing director,
@rebecca_grant_studios
Client:
@livetinted &
@ultabeauty
Director & Creative Director: Rebecca Grant
@rebecca_grant_studios
1st AD: Tay Thai
@taythai_
Executive Producer: Jigisha Bouverat
@jigisha_bouverat
Production Company: Rise Creative Studios
@rise_creativestudios
Production Manager: Mae Adornetto
@maeadornetto
Production Coordinator: Robby Morris
Production Assistant & Storyboard Artist: Rhea Patel
Director of Photography: Rayana Rasamee
1st AC: Nikki Skelly
@skelltron5000
2nd AC/DIT: Sabrina Mendez
@slateitup
Gaffer: Blake Farmer
@blakemfarmer
Key Grip: Jesse Guzman
@jxgee93
G&E Swing: Mitch Ebert
Audio Tech: Lila Rowel
@traplila
Set Designer: Justine Ellen Chen
@chenjeej
Set Decorator: Sara Silkwood
Wardrobe Stylist: Quannii Bell
Wardrobe Assistant: Taylor Olson
Hair & Makeup Artist: Jordan Alex
Hair & Makeup Assistant: Caitlin Wronski
Studio Teacher: Pamela Walls
Casting: Yvonne Armstrong McRae
Editor: Steven Markowitz
Sound Designer: Travis Misenti
Colorist: Rebecca Grant
90’s Michelle: Jaylon Louise Nesbitt
90’s Amy: Evanne Toqe
Adult Michelle: Helen Banks
Adult Amy: Katie Reese
Michelle’s Daughter: Maralinda Taretoy
Amy’s Daughter: Holly Peete
special thanks to
@birnsandsawyer &
@van106lightingandgrip 🧡