We wanted to create a surreal art piece that starkly contrasts the stereotypical surf world. To make something that creates a new reality for the viewer, but also just something beautiful and unique.
If you haven’t seen it yet, link is in bio.
The world keeps serving up hot, fresh nonsense, like sparkly junk food wrapped in 10-second reels.
Our new @caddis_life “Unfollow” campaign is all about rejecting passive, follower behavior and choosing individuality instead. In a world driven by constant judgment, the boldest act of rebellion is simple: be yourself.
New Caddis Campaign - UNFOLLOW
We’ve been working with @caddis_life since the brand was just an idea. Watching it grow has been a blast - not just a great brand, but great people.
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Somehow, being real got swapped for being relevant. Your voice? Muted. Your weirdness? On silent mode. Your one-of-a-kind self? Living in witness protection.
You are not your follower count.
You are not some brand’s target demographic.
Screw the highlight reels.
It’s time to start being real again. Follow you, not algorithms.
Creative & Production: @patti_agency
Director: @thescottwynn
Producer: @elleynorman
Director of Photography: @jacobmessex95
Editor: @thescottwynn
Executive Producers: @enich@timparr_
Lighting Tech: @seutrinh
Grip: @shahin_ansari
Composer: @veeshermang
H&M: @tatiyanaelias
Photographer: @ben_pier
Shot on 500T 16mm @kodak_shootfilm
Proud to have partnered with @redbullsurfing on Now Days, leading the film’s creative and production as well as the premiere experience. Our team concepted and built the full activation campaign and guest experience for the New York and Los Angeles premieres. From the first visual to the red carpet, we crafted a cohesive world around the film and brought the Now Days universe to life.
At the end of a dusty dirt road, perched high in the Swiss Alps, we built a trampoline on the edge of a cliff. We shot these visuals of @pzsparkle and with the peaks stretching endlessly around us, it was easily one of the most beautiful shoot locations we had ever seen. Check out our new documentary In the Air - link in profile.
Photography by @jacobmessex95 on medium format.
Our new short documentary, In the Air: The @pzsparkle Story, created in collaboration with @sunbum , is now live.
We’ve spent the last few years chasing the Zhou family across the globe, from mountains to wave pools, to capture the talent, heart, and crazy progression of 14-year-old Patti Zhou. This short documentary is about an impressive human at the forefront of a new era, moving across disciplines, grounded in family, and her culture. It’s not just about achievements, but about fun, obsession with progression, freedom, dedication, and the spark that makes Patti a phenomenon. We’re happy to share a small piece of her story.
Watch In the Air - Link in bio
Creative and Production @patti_agency
Directors: @thescottwynn@elleynorman
DP: @mackayvalentine
Photographer/Lighting Tech: @jacobmessex95
Action Cinematographer: @mathiaswittwer@tomxchristie
Editor: @thescottwynn
Big thanks
@cocom4debarrelkilla@_bennybright@annagassersnow@wadegoodall@chippawilson@hollywawn@takeru_otsuka@eslate@brock_simple
In December 2020, we had an idea: to make a film about a story still being written, a story the world had never seen before. It was about a crew of young women who were shaking things up and changing the surfing game. We started production but the project was put on hold, until December 2024, when @fredericksdaughter at @redbull came to us with a new proposition: to bring this shared vision to life and create a film that would etch this moment into surfing history. An idea @caroline_markss had been pushing to make happen with Red Bull.
Here we are on March 2nd and 5th, 2026, celebrating the world premieres of Now Days in New York and Los Angeles. Huge thanks to @fredericksdaughter and @caroline_markss@caitysimmers@erinbrookssurf@sierrakerr@picklummolly@skybrown who trusted us, and all the talented people behind the scenes who helped bring this film to life.
We not only had the opportunity to lead the creative and production of the film, but also to shape the key art and creative direction for the events.
Global release May 1, 2026.
