Sound The Wild Trail Run — Part 2
From concept to cold-start, our team executed a day of product in practice.
Following the brand’s wildly beautiful community dinner, we produced a full upstate trail run experience designed to put
@acg to the test. The morning began at
@nike HQ with a hosted breakfast build-out — fueling runners, dialing layers, and setting the tone before wheels up. From there, runners at all levels boarded our fully ACG-wrapped bus and headed north to Cold Spring, seamlessly transitioning from city storefront to trailhead terrain.
On the ground, Kin managed run-of-show across route coordination, pacing, and on-site logistics - ensuring the Ultrafly and Lavaloft were tested the way they’re meant to be: on climbs, through switchbacks, and in real Hudson Valley cold. Post-run, we brought the group to
@roundhousebeacon for a curated lunch and reset moment overlooking the water - a thoughtful close to a two-day brand immersion.
From dinner dialogue to summit miles, every touchpoint was intentionally built to move the community and the product through a complete experience. Huge shouts to the team for entrusting us to execute the vision and until the next one, STAY WILD 🥾