Conflict

Excited to share our first brand film for longtime client Source for Sports. They may be a national retailer, but they’re deeply ingrained in the communities they serve across the country. This spot was built around the simple idea that when it comes to gear, they don’t just fit teams, they fit towns. A love letter to sports towns across Canada. Big thanks to @andrew_gook and Director @dabrowski.tv for going above and beyond on this one. Client: @sourceforsportscanada TEAM: Producer: @hannah_elston DOP: @jonglendon Sound: @nortemediasound 1st AC: @alexnunes.ca Trainee: Patricia Daszkowski Key Electric: @sommerview Electric: Parker Elgie 3rd Electric: @natebelgrave Key Grip: @oliverrommon 2nd Grip: @traviscaverley 3rd Grip: Jakob Lowe Trucking: DIT / VIT: Dylan Pouliot Steadicam: @jsu_cinema Production Designer: @laurspri Art Assist: @micasalucasaa Set Dresser: Ariel Hughes Set Dresser: Barbara Sanchez Hair & Makeup Lead: @misstbeauty Hair & Makeup Assist: @zohairkeswani Wardrobe Lead: @aislingbuckley Wardrobe Assist: @_periann Talent Coordinator: @ashlyngarc Production Assistant: @adamppedersen Production Assistant: Taelor Lewis Joseph BTS: @alexgook Talent Agency: @sherridatoronto Colour: @fortyorkvfx VFX Producer: Katie Fowler Colourist: @jasonzukowski Colour Assist: Jose Arturo Torres Salinas VO Actor FR: Antoni Castonguay VO Actor EN: Thomas Copeland Jr. Sound Design: @oskarjustesen_ Sound Engineer: @brandonpero Rentals: @2house Locations: ucchockey1829 @gritathleticstoronto

One of the things we love most at Conflict is being trusted to lead our clients’ biggest and most complex projects. The ones where there are lots of stakeholders, lots of eyeballs, lots of expectations, and lots of pressure. When the team at Manulife Wealth & Asset Management asked us to help them re-launch their investment and retirement brand in the US as a new dual brand, Manulife John Hancock, we knew it was that kind of project.  For most things in life, success usually comes down to the strength of the partners you team up with. The same is true when it comes to investing and retirement planning. This campaign is all about reinforcing to advisors, retirement plan sponsors, and investors that no one gets what it takes to be a great partner quite like Manulife John Hancock. Because it’s one thing to pay lip service to partnership, but something else entirely to be rooted in it. Thank you and congratulations to Rebecca Mooney, Scott Beffort, Meredith Mason, Sarah Chapman, and everyone at Manulife Wealth & Asset Management for bringing this work to life. Excited to see it extending into other markets as well. And of course a very special thanks to this dream team: Director: @charliemysak Production Company: @madeinsuneeva DOP: Gabriel Connelly @gabrielconnelly AD: Carlos Hoffman Art Director: Anita Giovanoni Props Master: Roberto Cinegotti Wardrobe Stylist: Lucia Robles Hair & Make Up: Federico Ceriani Executive Producer: @geoff_cornish Directors Rep: @llighannahgill @oddreyl Sound & Music: @osoaudio Editing: @nimiopere @rajramnauth Colour, Finishing & VFX: @studiofeather @julian_van_mil @crowdedhouseofficial @bykevinwu Sorry if we forgot you! Instagram couldn’t fit everyone in.

New work! 📚✏️ @prodigygame is a true Canadian EdTech success story, and the #1 math platform for teachers across North America. So we were pretty excited when they asked us to help launch a new back-to-school campaign. Aimed at teachers, the work highlights how Prodigy can complement classroom curriculum and provide support at a time when educators are being asked to do more with less. And if you’ve got kids of a certain age, you probably already know how much they LOVE using Prodigy. Huge thanks to @impossiblestudiosinc and @studiofeather for helping bring it all to life. First up is a film called “Math Rap”. It involves math and rapping. Clever, right? Sorry if we forgot to tag you!

Hey Canada, we’ve been standing on guard for thee a lot this year. That’s why we worked with @moosehead to develop the Elbows Up Armchair. A great way to keep those elbows sky high this summer, even while relaxing with a couple of Moosehead Canadian Lagers. And the best news is you can win one of these bad boys by visiting Moosehead’s instagram page. The ultimate way to sit on guard for thee! 💪🏼⬆️ 🇨🇦 🫎 🍻 Go team: Production Co — AG CREATIVE Director / Producer / DP / Editor — @andrew_gook 1st AC: @theandouz   Gaffer: @jordan.westcott Swing — @jedi_gaurav Photographer: @jessemilns Wardrobe Stylist — @aislingbuckley BTS — @blackcasemedia   Talent — Dan Staines VO — Isaac Towell Colour — Dylan Pouliot @leooogonz @clikely @_hang_ten @angelica_bennett @tamarastaines @jlast @nileskylie @karenjoygrigg @elizabethharroun @jilliam12 @meaghan_fisher @erinsafford @conflictcreates @craftpr @lisapasquin @mediaexperts

That new stick feeling. ✨🏒 ✨ New work for @sourceforsports Go team! Production Company — AG CREATIVE Director — @dabrowski.tv Producer — @andrew_gook DP — @dabrowski.tv  @andrew_gook 1st AC: @theandouz   Gaffer: @sommerview Key Grip — rational_optimist22  Grip/Swing — Donovan Edwards Sound Mixer: @ontariosound DIT/VIT — Dylan Pouliot Photographer: @tskrlj Photo Assist —@baileymphotographer MUA — @jayexfalcioni Wardrobe Stylist — @aislingbuckley BTS — @alexgook   PA — Matt Simser, Ryan Hammond Talent — @ben.powles Daniel Rodrigues Editor — @dabrowski.tv Sound, Mix — @oskarjustesen_ Colour — Dylan Pouliot Rentals — @2dhouse Strategy Director - @jlast Managing Director — @tamarastaines Creative Directors — @leooogonz + @clikely Art Director — @emilyalbanese Producer — @_hang_ten Partner, ECD — @nileskylie

Our first new campaign for @moxies since their return to Conflict (welcome back!) is all about turning fans into co-creators. Tastemakers is an invite-only tasting event where real guests get to try new dishes before they become official seasonal menu items. Their input then helps decide what makes the cut. It’s a way for the brand to tap into culture, not just culinary trends, and our first event was so fun! In a super crowded category, we’re building new fans by actually listening to them. A little less top-down, a little more table-side. 🍽️👌🏻✨ Cheers to our clients for trusting the process on this one and to our PR partners at @pompandcirc for helping bring the vision to life. And big thanks to the team @impossiblestudiosinc 💪🏼🥂 @aaronwynia @zacharykoski @zrkmarco @a__m__b__s__

If you live in a busy city like Toronto, it’s hard to get peoples’ attention on their daily commute. We recommend turning @95theraptor into a walking OOH ad. There’s something about a big red dino wearing giant @siriusxmcanada headphones that really stands out.

As the official @raptors audio streaming partner, @siriusxmcanada is all about hyping up fans on their daily commute and on their way to the game. That’s why we partnered with the most hyped up member of the team, @95theraptor to show how even he gets in the zone for game day with SiriusXM. When you’re downtown, keep an eye out for the Raptor wearing a giant pair of custom headphones blasting @kardinalo . He’s just on his way to work. Big thanks to the entire team for showing up on and off the court. 🎥 Directed by @andrew_gook ✂️ Edit/Sound/Colour: @tenfoldproduction 📸 @anthonynusca 🗣 PR: @zenogroupcanada 📺 Media: @epitaphgroup 🎧 @route44_productions PS. the scene where he’s playing ball, the Raptor didn’t miss a single shot. What a mega talent!

“Homeless for the Holidays” is a new campaign we developed for our @fredvictorcentre client to bring urgent attention to the homeless crisis Toronto has been facing for years now. Currently, emergency shelters are operating at 98% which is a 14% increase from last year. If you’re like me and you often wonder “what can I do?” the answer is simple: donate even a few dollars to Fred Victor. If this city can host Taylor Swift for 6 sold out nights it can certainly find a little extra cash to make sure its neighbours and fellow Torontonians don’t spend Christmas in the cold. Donation link in bio! Big thanks to @jessemilns for capturing this one and @lasercath for the fantastic tent installation at Dundas Square and around the city.

New title design work for OPEN: a new film series about Canada’s best restaurants from our good friend JR @motioneer . Episode 1 features @edulisrestaurant - A Michelin star recipient and the country’s 2nd best place to dine according to @canadasbest100 Such a beautiful short film that really feels like a breath of fresh air. Can’t wait to see the upcoming episodes for @linnysrestaurant and @generalpublic201 coming soon! 🎥 @motioneer ✏️ @ivyporkchopknight 🗣️ @thejameschatto 🍽️ @edulisrestaurant 🔊 @bloorstreetsound ✂️ @handseditorial 🎨 @darrin_klimek 🔤 @conflictcreates 🎵 @seakegband 🎞️ @kodak

Last May, Toronto City Council declared homelessness in the city an emergency. A problem this big can often feel impossible to solve. But for 130 years @fredvictorcentre has been helping Toronto’s unhoused rebuild their lives with services including housing solutions and advocacy, healthcare support, food access, employment training, and more. Rather than visually showcase the problem (which is hard to miss in our parks, streets and underpasses) we wanted to focus on the success stories. With these stories, we aim to introduce more people to Fred Victor, inspire hope, and some generosity. If you’re like us, live in Toronto and often feel unsure of how to make a difference, consider making a donation. They need your help now more than ever. Thanks to @kcarmstrong for the amazing portraits and to @jessemilns for hoofing it around the city on a particularly steamy day to capture the placements. 👌🏻

Campaign relaunch for @crackedcanoeofficial #PaddleSlower 🍻 📸 @emmett_sparling 🎥 @conormccann ✂️ @handseditorial 🎨 @kook.colour 💅🏼 @carls_kay 🍺 @_stringstringstring_ And a special thanks to Emmett’s mom for the homemade granola. 🤌🏻