On average, brands spend $72 billion on media annually, but 41% of that is wasted due to poor oversight from media agencies. With the rise of programmatic ad buys, media agencies have shifted away from the true craft of media – one that values quality, depth, and genuine human connection, instead, prioritizing impressions and automated tools.
Setting out to challenge the status quo, Epitaph Group created Garbage Media, a thought-provoking stunt designed to create conversation and drive real change within the media industry.
Listing less-than-desirable placements near well-known and high-traffic locations, on the open market exchange, Epitaph successfully sold the Garbage Media placement to real media agencies for several brands across the QSR, tourism and CPG categories.
This stunt demonstrates in real time how careless planners have become, and how an obsession with the number of impressions can lead to wasted media budget.
If you’re interested in reconsidering your media strategy, let’s talk! @rethinkideas
Happy Thanksgiving from all of us at Epitaph! 🌾🍁🍂 Earlier this month we took the opportunity to come together as a team and share some of our favourite Thanksgiving dishes with each other and be thankful for all the good we’ve been able to experience this year! Special shout out to @cossette.en for the inspiration! #grateful #thankful
It was another successful year for Team Epitaph at @kidshelpphone #walksokidscantalk in Toronto! Via team fundraising, bake sales and Super Bowl squares, we were able to raise over $4K! Thank you to everyone who came out today to support and to those that contributed! 🙌🏻💪🏻💙
This years Epitaph Bake Sale for @kidshelpphone Walk So Kids Can Talk was a resounding success!! Not only did we raise $694 for Team Epitaph, but we all got some tasty treats to enjoy! Petition to make this a monthly event?! 😋🍪🍰 #walksokidscantalk #somanytreats
Some Epitaph folk are feeling extra festive today… and their sweaters show it! Some may be prettier than others 😉. Not pictured: last minute trafficking sheets, Boxing Day sales set up and closing out 2024! Happy Holidays from some of your favourite media folk! 🎄
Do you remember that feeling when you were turning 5? How you couldn’t sleep the night before because you were so excited for your friends to come over? That’s how we feel everyday at Epitaph Group Inc. - pumped to work with our people, partners and clients. So cheers to five years, we can’t wait for many more with all of you.
Epitaph Group are proud sponsors of two young bass fishermen Evan & Tristan who are representing Ontario at this years Junior World Championships 🎣! Best of luck boys! #gonefishing🎣
Do you want to know a great way to start your Sunday?! Get that walk in! Epitaph proudly participated in this mornings @kidshelpphone Walk So Kids Can Talk here in Toronto - shout-out to everyone that donated to our team and bought all the delicious treats this week! 💙🚶 #walksokidscantalk
The office is a little sweeter today with the Epitaph Bake Sale to raise funds for @kidshelpphone Walk So Kids Can Talk taking place this Sunday May 7th! 🍪 - We still have a few more days to fundraise so if you’re interested in donating, send us a DM 💙🚶#walksokidscantalk #bakesale
It’s a-me! Mario! 🍄 This week the Epitaph crew was inspired by the latest Super Mario movie and held its first ever game night! Competition got pretty tense during everyone’s favourite classic - 🏁 with @jwdrff coming out on top! Can’t wait to see what stiff competition comes next! #epitaphgamenight
Did you know that since March 2020, Kids Help Phone has served youth in Canada over 9.5 million times? This year on May 7th, the Epitaph team will proudly be participating in KHP’s Walk So Kids Can Talk in support. If you’re popping into our office for a visit or are looking for a virtual way to support our team - be sure to scan the QR code to make a donation or give a shout out in the comments below! 🚶💙#walksokidscantalk2023
