Dream project working on the strategy and tone of voice direction for the @nikerunning identity, with the amazing team @porto_rocha - showing up on my own street to the far corners of the globe.
From São Paulo to Seoul, Los Angeles to London, Boston to Berlin.
An identity to return Nike back to its running roots. To use it’s legacy to fuel it’s future.
Running as the soul of Nike and Nike as the sole of running.
Having worked on the SWOOSH for many years, it definitely one of my proudest moments and pieces of work on the brand.
Third spaces throughout history have been places to inspire new thinking, creating collisions and connections across discipline’s.
@ayomkn spoke on a panel to the @financialtimes about how this spirit shapes the way strategy and design connect today.
WE ARE ENGAGED! 💖
A book to mark the memories of our first ten years. A joy to come back to after a trip of a lifetime in Porto.
Thank you to @loumt for your care in making something so beautiful and so meaningful.
Three talks in seven days.
As a team we spend a lot of time crafting work to be both timely and timeless - it’s only right for us to represent everyone on stage and to a mini-road show of @csmgraphics@apalondon and @alwayscreate.co giving our work the airtime it deserves.
As a creator said why spend six months creating something, then only six minutes talking about it.
We love sharing work we’re very proud of the combination of cultural curiosity and commercial conviction behind everything we put out into the world.
Thanks @weoutherefest for having us, we owe you nothing.
We spoke on a panel about building community through play, how brands can show up in these spaces, and the positive - not negative impacts - social media has had on third spaces.
Special thanks to @studio.lemara for expert curation of the Talks Tent this year.
Pictures by @sahilkotwani_
Last Sunday was my father’s last service as he retired from being a priest—23 years of service to the Church, Tottenham and his faith. When looking around this church, I see that in every place, memories come to life. A big thank you to everyone from every year of the 23 who showed up as he spoke his last sermon, said his last prayer to the church and sang his last hymns. Days like this don’t come often when you publicly see your parents’ legacy and hear what they’ve built and the lives they’ve touched. Speaking to my Dad and Mum, I wanted to let them know, despite all the talk of endings - this is just the beginning of a life of service not just to us as your children or as a church but to themselves. To explore the dreams you still have, the dreams you have yet to have and the dreams I know you will achieve in this next stage of your life.
We sat down to discuss the why behind @explorersclub.studio
Together, we believe every brand, institution or individual has a secret genius waiting to be uncovered.
As a strategy and design studio, this belief in the discovery of a secret genius informs our process, our culture and the team we are building.
Mental health is such an important issue. We all deal with it and help those close to us deal with it as well.
Mental healthcare, however, often doesn’t play the role it should. It is a system that is too slow, too complex, and difficult, just when you need things to be easy.
Last year, I worked on the strategy for with the big brains @studiokoto for mental healthcare brand @talkspace .
We built a brand with a belief that mental health care should be accessible and habitual.
As always, I want to use this opportunity to say I’m here to talk to anyone who is struggling at the moment.
