Lacoste's recent identity refresh by @commission.studio draws on the brand's rich heritage, introducing a new wordmark and an evolution of the iconic crocodile 🐊
The overarching objective of the refresh was to enhance the perception of Lacoste’s Frenchness – to do this, Commission Studio looked for inspiration in the brand's origin story and then in its archive, housed in northern France.
🔗 At the link in bio, Jean Grogan speaks to Commission co-founder @cdmoorby to discuss refreshing the iconic brand.
#branding #brandidentity #fashion
@lonelyplanet 's travel zine swaps practical travel tips for personal storytelling 📖
Their latest project, titled Artifact, is an inspiration-led zine filled with essays, photography and illustration, shifting the focus away from utility and toward the emotional reasons people travel in the first place.
🔗 At the link in bio, the team behind the publication share how it sits alongside the brand’s wider ambitions.
Photo direction by @pia_peterson featuring photos by @danieldorsa@colewilson@dontgabalot@cedrickphoto , illustrations by @linesbyher and essays by @anndlott@chamidaeford@rachelcharlenel@brekkefletch and more.
Art Directed and designed by @_matthew_johnston designed @k.w.zhao and edited by @chamidaeford .
#travel #travelguide #travelphotography
@strongbow raises a glass to the UK with new campaign 'Refreshing the Nation' ☀️
Directed by glenn_kitson and created by @otherwaystudio , the films aims to reposition Strongbow not just as a product, but as a cultural institution.
Over 50 distinct poster executions will go live simultaneously in specific regional locations across the UK, each one reflecting the local language. From a corner of Glasgow to a high street in Cardiff, the work is designed to feel hyper-local and relatable to each location, while also nationally unified.
Is your phrase of choice represented in this campaign?
#UK #british #britishadverts
“If you restrain yourself, you’re never going to do your best work,” says illustrator @Jonathanburtondraws . “And you need a really good art director who lets you go a bit wild with it.”
The Parlour at @Fortnums ’ Piccadilly flagship has long been one of London’s most decadent pit stops for ice cream sundaes, nostalgic desserts and afternoon teas. Now, the space has been reimagined by Burton, who has transformed it into a whimsical romp through a surreal, character-filled world 🍦
🔗 Learn more at the link in bio.
#artinstallation #illustration
@axe (aka @lynx ) is embracing football fandom in their new series of silly films ⚽️
The brand’s latest campaign with @itslolamadrid celebrates the costumes and body paint that arrive with World Cup season – and how its body spray can help fans still smell good underneath it all.
The accompanying print and OOH campaign expands on the films by describing the moments when questionable football fashion choices are rescued by Axe’s fragrance.
🔗 Hit the link in bio to watch the other spots in the series.
#fifaworldcup #advertising
“The brands seeing success recognise that when they’re working with creators, they are borrowing their audience,"" says @marinations president of beauty, wellness and luxury at Kyra. “Therefore, they don’t know best.”
Kyra’s recent State of Beauty report (informed by over 500 Gen Z consumers) suggests that beauty has entered a new “proof era”, where efficacy, utility and believability matter more than spectacle alone.
🔗 CR's Rebecca Fulleylove speaks to Mansour to find out more about this shift – link in bio for the full story.
#beautyinfluencers #skincare #makeup #creatormarketing
"Buy the ingredients, not the hype" 🛒
Created by @Uncommon.Creative.Studio , The Markup Marché sees @theordinary taking aim at another beauty industry bad habit: inflated pricing.
Running across six cities globally, the pop-up is an immersive retail activation that transforms ordinary supermarket goods into absurdly overpriced “luxury” items.
In a market saturated with miracle claims and glossy branding, the brand has spent the last few years dismantling the industry’s marketing machinery in full public view – what do you make of this latest critique?
#beauty #skincare #marketing
Swipe through to see the Creative Review Annual Awards 2026 winners in the Advertising category!
This year’s winners range from OOH to In-house, integrated campaigns to commercials and more – congratulations again to our winners 🎊
🔗 Hit the link in our bio to see the full Annual Awards showcase now.
#advertising #adagency #craa2026
"Au revoir" 👹 Who remembers this iconic @Nike ad?
It might be hard to imagine now, but back in the mid-90s, the brand had next to zero credibility in football. That all changed with Good vs Evil, which pitted @ericcantona and a host of football superstars against a team of demonic baddies.
Thirty years on, the creative team behind the ad shares the wild story of how it was made.
🔗 Read the full story on CR now + watch a hi-res version of the ad – link in bio.
#nike #football #tarsemsingh @wiedenkennedy
@uncommon.creative.studio launches new brand platform to revitalise @bt_uk , aiming to highlight the ‘brilliant things’ it does behind the scenes.
At the heart of the new campaign is a film directed by @danieljudewolfe , which takes us through an average day in Britain revealing BT’s centrality to our lives: from providing wifi to answering emergency 999 calls.
Accompanying the core film are shorter ads and a series of OOH ads featuring a simple toggle device that are designed to reveal the before and after of BT’s impact.
Do you think this campaign can help transform perceptions of BT?
#bt #advertising
If four wins weren’t enough, we’ve been named Most Creative Design Agency in the @creativereview Annual Awards 2026!
Creative Review has been bringing the creative community together since 1980, celebrating work that matters across the industry. Incredibly proud to be recognised as the most creative design agency, delivering exceptional work for our clients that closes the gap between creativity and impact.
It’s also a testament to the fantastic work of our global teams 👏
#CreativeReview #BrandingAgency #WPP
A taste of Wednesday night, where we got together with creatives from across the industry to celebrate the best work from the past year 🎉
Massive thanks to everyone who entered the awards, our wonderful judges, the inspiring speakers from the day sessions, our brilliant team and everyone who came along to celebrate with us!
Congratulations again to all our winners and shortlisted entrants, who have contributed to a stunning showcase of work – all live on the CR site now at the link in bio.
📹: @londonvideostories
#londoncreatives #designers #advertising
