The Ordinary

@theordinary

Clinical Formulations with Integrity.
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401
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Following
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Beauty likes to sell ordinary things, with extraordinary words and fancy packaging.  The Markup Marché. Coming soon to a city near you.
2,661 107
10 days ago
What happens when you sell an avocado like a beauty product? We tried it, and it turns out it’s still an avocado. 🥑 Welcome to The Markup Marché. Come and see it for yourself in Toronto, Paris, Melbourne, London, São Paulo, Mexico City.
7,331 260
9 days ago
Hey, Toronto 🇨🇦These products and prices are fictitious, but over-inflated language and high prices in skincare are not. Today is the last day of The Markup Marché. Join us for a little grocery shopping, and make your way to The Truth Checkout 👀 𝐖𝐇𝐄𝐍: Saturday May 9th (today) 10 a.m. - 6 p.m. 𝐖𝐇𝐄𝐑𝐄: 711 Queen St. West
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7 days ago
£266 for an orange? £305 for an avocado? I WANT OUT!!! WHEN: 16th - 17th | 10 am to 6 pm WHERE: Spitalfields Market See you there! 🧻
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4 hours ago
London, the Markup Marché is open. 🥑 WHEN: 16th - 17th | 10 am to 6 pm WHERE: Spitalfields Market See you there!
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6 hours ago
This is your final weekend to pop by The Pore Playground at The Hyundai Seoul. Open until May 17 - Come say hi 👋 📍The Ordinary Pore Playground 108 Yeoui-daero, Yeongdeungpo-gu, Seoul,  The Hyundai Seoul 5F Epic Seoul
1,204 21
17 hours ago
For legal reasons, this is a joke 🥑🍌
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1 day ago
What if it’s not the product…it’s the marketing? 🥑 We took ordinary things and gave them the full skincare treatment. São Paulo, London, Ciudad de México - we’ll see you at The Markup Marché.
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1 day ago
Bom dia, São Paulo 🇧🇷 We’re in your city for our pop-up ✨Mercado do Markup✨ 𝐖𝐇𝐄𝐍: 13th - 16th May | 8 a.m. to 6 p.m. 𝐖𝐇𝐄𝐑𝐄: Mercado de Pinheiros Will you be joining us?
838 43
3 days ago
E aí, Brasil! 🇧🇷 Mercado do Markup has arrived in São Paulo with the help of our friends at @ongbancodealimentos . Picolés on us 🍭 𝐖𝐇𝐄𝐍: 12th - 16th May | 8 a.m. to 6 p.m. 𝐖𝐇𝐄𝐑𝐄: Mercado de Pinheiros
1,922 52
3 days ago
Not sleeping well? You’ll want to lock in for this 🫡
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4 days ago
A literal orange + beauty marketing = Glow-Amplifying Vitamin C Capsule 🍊 See what happens when everyday items are marketed like your beauty products: 🇧🇷 São Paulo, Brasil 𝐖𝐇𝐄𝐍: 11 - 17th May | 8 a.m. to 6 p.m. 𝐖𝐇𝐄𝐑𝐄: Mercado de Pinheiros 🇬🇧London, UK 𝐖𝐇𝐄𝐍: 16th - 17th May | 11 a.m. to 6 p.m. 23rd - 24th May | 11 a.m. to 6 p.m. 𝐖𝐇𝐄𝐑𝐄: Spitalfields Market 🇲🇽Colonia Cuauhtémoc, Mexico City 𝐖𝐇𝐄𝐍: 20th May - 21st June 𝐖𝐇𝐄𝐑𝐄: Av. Álvaro Obregón 159, Roma Nte., Cuauhtémoc, 06700 Ciudad de México, CDMX
946 34
4 days ago