Operating at a rare edge where Beauty, the Creator Economy, AI tech and Pop Culture meet, I get to lead Beauty campaigns with the biggest & fastest-growing brands in the world, work with some of the most inspiring leaders and uncover invaluable insights in real time. All whilst moonlighting as a content creator and public speaker.
But the most exciting part of my work is; connecting the dots others don’t see.
With this, I’m introducing The Beauty of Influence™, an explorative and strategic @substack that shares out loud what’s percolating behind closed doors, packaged up (with vibes) just for you.
It’s live, we’re in post #3 and we’ve already covered:
The Toddlerfication of Beauty
Content in its FaceTime Era
How to Scale Influencer Marketing
Dupes & Scent
And an usual parallel between Taylor Swift and L’Oreal’s M&A strategy...
I hope you love reading it because I truly am enjoying writing it for you 💝 Thank you to the amazing people I’ve been fine tuning this with before launch, you’re amazing ✨💓 link to subscribe is in my bio xxx
I’ve been lucky enough to spend the last 3 days in Venice with the @financialtimeslive for the 20th anniversary of the Luxury Summit ✨🌎
Some of my highlights were:
- Joining my fellow speakers at Diane von Furstenberg’s piazza for the welcome dinner, where I was lucky enough to meet and chat with her briefly (mind blown)
- Our session ‘How to make a hit fragrance?’ I shared with @frankvoelkl (the creator of scents like Glossier You & Le Labo’s Santal 33) moderated by FT’s fashion editor @katicy where we discussed scent, TikTok, innovation and dupe culture. I wore archive JPG, tabis and told a room full of the biggest luxury brands in the world that dupes can be a good thing…
- The gala dinner at Cipriani where I met and spoke with smart, ambitious people, with literally zero small talk and only discussions around how we make the most of this very big and very global 🗺️
Thank you FT for having me, I had so much fun 🫶🏽 #ftluxury
“The brands seeing success recognise that when they’re working with creators, they are borrowing their audience,"" says @marinations president of beauty, wellness and luxury at Kyra. “Therefore, they don’t know best.”
Kyra’s recent State of Beauty report (informed by over 500 Gen Z consumers) suggests that beauty has entered a new “proof era”, where efficacy, utility and believability matter more than spectacle alone.
🔗 CR's Rebecca Fulleylove speaks to Mansour to find out more about this shift – link in bio for the full story.
#beautyinfluencers #skincare #makeup #creatormarketing
Highlighter is one of my favourite makeup products ever and this is a new fav ✨ @joyadenuga 012 brush for the application (and all her brushes are amazing) love to @nphiynhi for putting us on 💝 if anyone finds kitten, get me one 🐱🫶🏽 @stilauk
Five years ago, Kyra’s State of Beauty report was just an idea. A question, really…
Could we make sense of what was *actually* happening in Beauty, across the most digitally powerful audience that ever existed, beyond the noise?
What started as days deep in 2019-2021 data, trying to move past surface level stats and into something more honest and useful, has grown into one of our industry’s leading reports 💝 Last week, we brought it to life in New York for our 5th edition and biggest year yet.
From Coty, Bvlgari, L’Oréal, TikTok and Lancôme to Dior and SharkNinja. Tastemakers, leading voices and founders; the room was filled with some of the sharpest minds in Beauty. In true NYC fashion the energy was characterised by a building on ideas, challenging assumptions and pressure-testing what these shifts really mean for brands in the space.
I’ve always believed in science’s power to unlock art. At the heart of it all is something we see clearly in the data: Beauty has entered its Proof Era. Influence still drives discovery. And proof drives decisions. Getting txts from decision makers at the biggest brands in the world saying our insights have refined a strategic decision for them, makes me so so proud - second to last slide is our evolution from our 2021 report to now 🥹
Grateful to everyone who’s been part of the journey so far - a special shout out to @aussiestevo@fairyarisa and the incredible Kyra team. I’m excited by what’s already coming out of these conversations.
If you want the report, comment and I’ll send it over xx
more inspired by than direct execution - purely bc an unbleded wing on a smokey eye is unnatural to me 🙂↔️✨
using many of my fave @hourglasscosmetics products through out. My @yslbeauty & @versed blush combo I can’t stop using. @patmcgrathreal & @maccosmeticsuki for lip combo naturally & @givenchybeauty prism libre to finish as always. For scent I wore @thameen.london Peregrina, a deep, amber, powerful rose 🥀♥️
Life, Art…or Algorithm? - my first long read on Substack 🙏🏽
If you’re a creator, do you struggle with this?
If you’re an observer, have you clocked it?
If you work in social, is this your strategy?
Talk to me. Link in bio for the full article, it’s open for all to read 🫶🏽
