Today I’m sharing just how effortless Plume Eyeshadow can be with a mistake-proof smokey eye. I start in the center of the lid, close to the lashline, and work the formula in with my finger—blending upwards and slightly out past the eye. It will feel a little messy, but trust the process. Then I add a bit more along the lashline and use whatever’s left under the eye. It takes seconds—et voilà, chic, undone eyes. Avec Amour, Violette
Meet Violette Serrat, founder of FFF portfolio company @violette_fr
Violette is redefining modern French beauty through artistry, storytelling, and products designed for real life. After building her career as a globally recognized makeup artist and creative leader at brands like Estée Lauder and Guerlain, she set out to create a brand of her own that celebrates individuality over perfection.
Today, Violette can be found at major beauty retailers like @sephora and @libertylondon , representing its strategic growth trajectory.
👉 Swipe to learn more about Violette’s story and how she’s turning the effortless Parisian aesthetic into a modern beauty brand. ✨
Plume Eyeshadow Pairings—our Feather Matte and Feather Shimmer Eye Veils blend and layer together seamlessly for effortless dimension. Here, shades Charbon Fumé and Poussière de Lune create a lived-in, sultry smokey eye.
Like moonlight catching the eyes. Plume Eyeshadow in shade Poussière de Lune is a smokey graphite shimmer infused with green, white-gold, and lavender pearls for cool, luminous dimension.
Proof that sometimes less is more. Muse @makeupxka demonstrates just how easy it is to create an elevated eye look using only Plume Eyeshadow and your fingers. Wear solo or layer together to build, enhance, and softly define your eyes, effortlessly. No precision—just intuition.
Sometimes restraint makes the biggest impact. Muse @taramoni_ wears Plume Eyeshadow in Lait au Café for a chic, effortless eye look created in just seconds.
Reel cover art: ‘i’m all around you’ by, @clairebuckleyart .
Plume Eyeshadow in Lait au Café. A soft, milky beige-brown—that marries clay and warm rose for a sheer take on an everyday neutral, adding subtle dimension to the eyes.
The beauty of an oil-based fragrance is how it melds with your natural scent, becoming something uniquely your own. Avec Amour glides onto the skin like a small sensorial ritual throughout the day—warm, grounding, intimate—a moment to reconnect with yourself.
When I want to add a bit of spice to my eye look without looking like I’m wearing makeup, I reach for Plume Eyeshadow in Lait au Café. With its milky-beige tones and touch of warmth, it gives the eyes a quiet sense of presence while remaining completely undetectable because the formula is so seamless and sheer. It’s the easiest everyday eye look. Avec Amour, Violette
For women, avec amour. Today and every day, we celebrate the strength, care, creativity, and connection women bring into the world—and we’re proud to support partners helping uplift women, families, and communities through meaningful impact.
