@bt_uk x Behind Brilliant Things ⏩️
From protecting the UK from 4 million cyber threats each day, to supporting more businesses than any other network & connecting more homes than any other network. Only BT answers and connects the nation’s 999 calls 📞
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At a time when the world can feel complex and fast-moving, this campaign shines a light on all the brilliant things BT does behind the scenes, featuring real BT employees & celebrating the incredible work they do day in, day out.
Our first piece of work with @bt_uk - a new brand purpose: championing Britain to do brilliant things 💡
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‘Behind Brilliant Things’ brings this to life - with a hero film capturing one brilliant day in Britain enabled by BT, told through light. Shining a light on the role BT plays behind the scenes - from cyber security to 999 calls to connecting more businesses & homes than any other network - featuring & celebrating real BT employees. Directed by Daniel Wolfe & Lovesong set to the renowned BT Talking Clock.’
Marking a milestone moment for one of the nation’s most iconic brands, @bt_uk . Introducing a new brand purpose: championing Britain to do brilliant things 💡
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How do you take something as complex as BT Group & remind the UK of all the brilliant things it’s behind with the click of a button? A distinctive new creative device - the toggle - designed to reveal the before & after of BT’s impact across outdoor, print, social & the wider launch campaign.
A sprinkle of jargon, hype & marketing fluff 🥑
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The Markup Marché x @theordinary : a supermarket challenging the price-hiking tactics of the beauty industry, landing in Toronto, London, São Paulo, Mexico City & Melbourne this month 🛒
Six countries. Thousands already queued. The Markup Marché is open for business 🥑
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A store that’s a metaphor for the pricing tactics used by the beauty industry 🛒
The Markup Marché x @theordinary 🛒
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A surreal supermarket experience which challenges the beauty industry tactic of using exaggerated language to justify inflated prices. Open worldwide this month 🥑
Bootlicker is a 6ft lollipop cast in the shape of a foot. Specifically, the foot of the most enthusiastically worshipped leader in the Western world. Those in charge have all had a taste - now you can too.
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Exhibiting now at Venice Biennale at @ecc_italy ’s Personal Structures at Palazzo Mora 📍
‘SPARKS’ launches @airwallex ’s new global brand platform 🔥
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Celebrating the irrational, relentless spirit that sees opportunity everywhere - the same mindset that fuels both Airwallex & its customers. The film opens with the jolt of an alarm clock before unfolding a sequence of human innovations - from the zip to jazz music, the seatbelt to the defibrillator - they all started with a spark.
@airwallex ‘SPARKS’ created by Uncommon 🔥
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An ode to ingenuity. The film celebrates the spark behind every new business, breakthrough idea or bold reinvention. Shot in black and white crafted using a rotating rig technique, creating a seamless, kinetic sequence that continuously reveals each scene - mirroring the momentum of ideas in motion showing the inventions that have shaped our world.
Continuing our partnership with @airwallex - the leading financial platform empowering businesses - introducing their first global brand platform ‘Build the Future’ 🔥
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Launching with an anthem film ‘Sparks’ - a statement of intent designed to cut through the conventions of the category. It explores the moment of ingenuity: the spark behind every new business, breakthrough idea or bold reinvention.
