@cocacola and @universalmusicgroup came together to launch @realthingrecords , a new label to spotlight global talent and build connections between artists and fans.
We were tasked with creating a brand world to carry the weight of Coca-Cola’s legacy into the future of music. We built a dynamic identity system and social direction rooted in the heart of fandom and the soul of music.
Inspired by Coca-Cola’s iconic Arden Square, first introduced in 1969 as the bold red frame for the brand’s script. Now in 2025, reimagined as the Arden Portal, the square becomes a conceptual and visual gateway into the heartbeat of fans and artists, anchoring a generative system expressed through motion, sound, and layered storytelling.
For launch, we shot, produced and creatively directed brand visuals during two live shows at @kokocamden
New work for @drmartensofficial
A visual identity and art direction for Buzz, boots inspired by a past era, bouncing forward for a future era.
Proud to partner with the team reenergising and redefining Dr. Martens with brand and product positioning for this new sole in town.
A big shout to @andres_brownlow and the rest of the studio
We sat down to discuss the why behind @explorersclub.studio
Together, we believe every brand, institution or individual has a secret genius waiting to be uncovered.
As a strategy and design studio, this belief in the discovery of a secret genius informs our process, our culture and the team we are building.
First TV spot out in the world! 🥕 🏀
@instacart first sports sponsorship with @wnba newest team @torontotempo
Part of a bigger brand evolution we’ve led. Full case study soon.
This summer we’re heading to @fwb.help@fwbfest.info Fest in Idyllwild, CA to run Playful Prototyping a hands-on workshop on making things with AI and by hand.
It takes cues from the pottery parable: the class told to make one perfect pot loses to the class told to make fifty. Volume on the journey to precision.
That’s how we’ve come to use AI in the studio. A shortcut to widen the search, to run the experiment fifty times instead of once. The craft is still in the choosing, what to keep, what to sharpen, and what to throw out.
Cultural curiosity, commercial conviction. The methods stay timely so the brands can stay timeless.
New identity and website for Future Forum.
Supported by the UK Department for Business & Trade, Future Forum brings together business leaders shaping tomorrow together.
Our brand identity system is built to inspire ambition and connectivity in the entrepreneurial characters in this country.
Launched ahead of its flagship event this October, the platform sets the stage for a global audience to gather across three days of conversations, sessions, and cultural programming.
➡️ https://futureforum.co/
We’re big fans of bringing back of the deck ideas to the front of the deck. Taking the timeless brands we build, and giving them a form that feels timely.
We developed the concept for @realthingrecords Coke can, seen here held by @jbalvin in real life and in anime form for the release of Jump, @cocacola ’s anthem for the FIFA World Cup.
​Fred Again is in the headlines at the moment for a run of triumphant residencies in New York and London. With the final shows at Alexandra Palace bringing together British music icons – Underworld, Mike Skinner, JME and more – it’s been a celebratory extended victory lap for the DJ and record producer’s USB002 global tour.
The global tour identity, created by design studio @explorersclub.studio used simplicity and scalability to give ravers ownership of the events and plant the DJ’s flag around the world. LBB’s Ben Conway speaks with creative director Aaron Skipper (@aaron__skipper ) to find out more. “We were brought in to create a simple and repeatable visual system that could evolve alongside the shows. Our goal was to reflect the way Fred is building something with his audience in real time" Aaron tells LBB.
đź”— To read the full interview, click the link in bio.
TWO YEARS IN THE MAKING
We’ve spent the last two years building with craft, curiosity, and care.
Projects that we’ve learned from, people who inspired us, and a practice that keeps finding what’s genius that’s hidden in plain sight.
We’re starting the year with energy and sharing a reel of what that journey’s looked like so far.
More to come.
To mark the end of the year, a series of projects, and our playful approach, we joined @creativeboom to talk about our process through shared learnings on what designers teach strategists, and strategists teach designers.
A tour identity for every show, every memory, and every city.
Hard to put in to words the energy of the last 10 weeks. Fans holding up the flag, wearing the merch, drawing watercolour paintings, and of course taking selfies outside the venues.
Huge thanks to @fredagainagainagainagainagain team and @atlanticrecordsuk for the continued trust.
Third spaces throughout history have been places to inspire new thinking, creating collisions and connections across discipline’s.
@ayomkn spoke on a panel to the @financialtimes about how this spirit shapes the way strategy and design connect today.
