This isn’t the sport you think it is.
To launch @the_pjl_official we created a film that breaks from the polite applause that defines how showjumping has always been presented, and shows the world the hidden reality of the sport.
The drama, the tension, the raw athleticism of two athletes – horse and rider – pushing the limits of physics together.
Directed by @nicolinak
Not all athletes are human.
Introducing our new brand for @the_pjl_official – a global showjumping league built to show this sport as it really is. Not formal and reserved. But full of adrenaline, athleticism and awe-inspiring skill.
Our identity is anchored by the rail – jumping’s most iconic fixture. It grounds the visual identity from layout to motion, scaling from merch to OOH, and is brought together with a logo shaped by the most exhilarating moment in jumping – the moment the horse and rider clear the rail.
To capture the power of horse and rider, we traveled to Wellington, FL to shoot with photographer @danieljbenson who translated his approach shooting BMX to horses. Paired with a visceral tone of voice, we’re bringing the true spirit of this unique sport to life. Right down to a custom typeface – created in collaboration with @studio_drama_ltd – that leans as far forward as the riders themselves.
LOTS going on. Enough to make us forget some of these model names. Not enough to make us stop serving though. 🦉
1. Forgot the name, but does absolute fire need a name?
2. Air Max 90 GORE TEX - ‘Prepped for the elements today’ *Translation: I can’t hack London rain*
3. Pegasus Trail 2 GORE TEX - ‘I’m also prepped for the elements today!’
4. ACG Zoom Gaiadome - ‘#soinsanelypreppedfortheelements’
5. Really should’ve written these names down, but strong manifesting sunny days. Pls come soon.
6. Air Max Plus - ‘The elements need to be prepped for me’
7. Ah there goes the name again! Sick tho!!
8. Okay you know what, YOU name the shoe.
#wewearnikes
What actually changes once you’re part of a studio — not just watching from the outside?
Graphic design apprentice Leah Goulbourne (@leahgeestudio ) shares a snapshot of life at @notwk_ldn , giving an inside peek into her day-to-day at one of the world’s most iconic ad agencies.
She’s learning on the job through the Adobe Creative Apprenticeship programme - gaining real studio experience, with hands-on support as she goes.
Want to learn more about the programme?
Find out more via the link in bio.
Video by @usheen.film
#Ad #CreativeInternships #CommunityXAdobe #AdobeCreativeCloud #PaidPartnership @adobecreativecloud@adobe@adobelive
