Last year, we were in charge of rethinking the visual identity and website of
@we.are.lief , a production company located in London founded by the talented creative producer
@margomars . The commission consisted of redesigning their brand identity and proposing a visually rich universe that was able to personify the company's vision while respecting the diversity of the different voices they represent. We customized their logotype and redefined their fantastic rare creature, a representation of a winged lioness converted into a monogram, matching the lines and cuts of the vibrant typographical language that comprises their identity. All under a bold and colorful proposal where neon casts sit along with calmly peaceful pinky tones, rounded shapes, and expressive bubbly letters.
Additionally, we were asked to improve their digital experience and strengthen their voice through a solution that went beyond a traditional portfolio site, and becomes a more playful and dynamic space where director's reels are able to dialogue with multiple sorts of daily and spontaneous contents. A design that serves as a platform that is more applicable to today's cultural landscape, where pages like Increation become a cheerful experience that bring cultural insight to the heart of their process while having some typographic interactive fun.
An innovative and amusing project that was possible thanks to the curation and vision of
@margomars , who had a keen eye and a lovely soul that made this project incredibly fun and rewarding. Thanks also to
@cocosohiez , previous Head of Culture of the studio, who was also really involved and passionate throughout the process, and to the talented magicians
@ericcorbi and
@llos.co who were in charge of the creative code. Fonts by
@colophonfoundry and
@heavyweight_type
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