Email is Dead — an exhibition at the Design Museum that explores how email helps shape culture, prompting wider conversations about the future of communication and capturing a 360-view of the feelings and reactions that the format evokes.
We invited visitors to consider the look, feel, sound, and even the smell of email. The exhibit featured everything from the Queen’s first email to the origins of Airbnb, a bespoke ergonomic chair best suited for reply alls, to an email personality test — these are just a few of the playful ways we celebrated email.
Special shouts to our partners
@somethingspecialstudios ,
@designmuseum , and
@olear.studio for the custom scent, Eau du Email.
Grateful to
@mailchimpcreative and all the people who made it possible.Â
@lo_cou ,
@b_cunning ,
@treywadsworth ,
@kito_kondowe , Austin Ray, and many more.
![We partnered with @dia_studio to create a motion identity that fit our brand personality while working cohesively across all visual touchpoints. The motion behavior derived from Freddie [our beloved chimp]’s wink and the style inspired by our core brand assets: color, type, shape and form. 2021](https://sp1.picnob.com/p/pt_6872712515333014341758_0_003c3bdeeb3e513d1551b27093cc1256.jpg?o=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&h=6d5d919ee0b52dddd58f760e78deeb18)
