UPscaleXR

@upscalexr

Creative producer and distributor of XR and Immersive experiences (formerly known as Dutch Digital Collectibles)
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1,225
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Weeks posts
Oooh people of the world! In a few weeks @paulboereboom and I are finally premiering our new XR performance Conversations! A new child has arrived :) Come see the show this year at @o.festival.rotterdam and at @frascatiamsterdam . Next season, more shows will follow. Big thanks to our wonderful performer @sophie_prins_taen_ the wonderful choir @estherelisabethrispens @herlinde_vandestraete @arturo_dh @arnoutlems our technical bishhh @himpe.dries our XR producer @upscalexr our producers @podiumbloos @muziektheatertransparant and our funders @cultuurloket_digitall @gemeenterotterdam @culturelezaken @afk020 @podiumbloos Hope to see you somewhere along the way! Call me
47 2
9 days ago
「我只想再聽你一遍,哪怕只有一瞬間。」 「你的笑聲清脆如珍珠落入玉盤,又如遠方忽然想起的鈴聲, 隔海迴旋。」 【遙遠,一場關於距離與連結的虛擬詩篇】 4月23日為世界閱讀日 以散文閱讀,以敘事體閱讀,以詩句閱讀 在VR藝廊,則以VR閱讀 本展透過一個沉浸式作品,重新定義詩與閱讀:詩不再只是紙上的文字,而是一個我們可以親身置身其中的空間。觀眾無需理智解讀,即可直接用身體感受缺席、思念與距離的情感。 《遙遠》|Dorien Dijkhuis|2025|VR|7分鐘|荷蘭 觀眾走進手繪電話亭,收到語音留言。夜幕降臨,現實與虛構的界線模糊。一段關於缺席與渴望連結的詩意敘事,帶領觀眾穿梭夢幻破碎的風景,讓距離與思念變得觸手可及。 展期:2026.04.23-2026.05.10 地點:國立臺灣美術館 2樓 VR藝廊 藝術家現場互動:04.24 14:30-16:00、04.25 14:30-16:00 友善雙語環境 【English Version】 “I so dearly wanted to hear your voice one last time.” “You know, just to hear what your laughter sounds like again.” “Tinkling like glasses chinking.” “A phone ringing on the other side of the Earth.” “FAR(VER), A Virtual Poem of Distance and Connection” April 23rd marks World Book Day. We read through prose; we read through narrative; we read through verse. In VR Gallery, we read through Virtual Reality. The exhibition redefines poetry and reading through immersive media: poetry is no longer confined to words on a page, but becomes a space we can physically inhabit. Viewers experience emotions of absence, longing and distance directly through body and senses, without rational interpretation. FAR(VER) |Dorien Dijkhuis|2025|VR|7 mins|Netherlands The visitor steps into a hand-drawn phone booth and receives a voicemail message. Night falls and the boundaries between reality and fiction begin to blur. A poetry-driven narrative about absence and yearning for connection guides you through dreamlike, fragmented landscapes, where distance and longing become tangible. Exhibition Period: April 23, 2026 – May 10, 2026 Venue: VR Gallery, 2F, National Taiwan Museum of Fine Arts (NTMOFA) @ntmofa_tw Artist Meet-and-Greet: April 24 | 14:30 – 16:00 April 25 | 14:30 – 16:00 Bilingual-Friendly Environment #upscalexr #世界閱讀日 #worldbookday #far #ver #doriendijkhuis
19 1
25 days ago
Alterity 👾 - ✍️ by @maria.pandiello
55 4
1 month ago
Dit was dag 4 van het VERS Film Festival! 🎬 De eerste editie met vier festivaldagen, en wat was het een succes. We begonnen de dag met Best of VERS, waar de winnende films opnieuw op het grote scherm te zien waren. Daarna volgde een inspirerende XR-talk met Esther van Kalken en stond de KAPEL volledig in het teken van XR. Ook kon je nog één laatste keer alle filmblokken bekijken. Bedankt aan iedereen die naar VERS Film Festival 2026 is gekomen en ons 30-jarig jubileum met ons heeft gevierd. ❤️ 🥫30 JAAR NOG STEEDS VERS 📸 @wilkegeurds_beeldverhalen
41 0
2 months ago
Alleen deze zondag 15/03: stap een andere wereld binnen met XR. Kom VR-werken beleven en dompel jezelf onder in een andere wereld: cinematisch, immersief en experimenteel. Tijdens deze speciale XR-dag kun je onder andere ervaren: Shelter, Sit Stand Smoke, Revival Roadshow, HERE en Virtueel Diorama. De XR-ervaringen zijn te beleven in de Kapel in Lab111. 📅 Zondag 15 maart van 12:00–17:00 🚪 Gratis inloop – je hoeft geen ticket te reserveren
19 1
2 months ago
Zondag 15 maart staat in teken van XR op het VERS Film Festival 2026 De hele dag staat De Kapel open voor bezoekers om verschillende XR-werken te ervaren. In de ruimte zijn meerdere VR-ervaringen te ontdekken die je meenemen in uiteenlopende verhalen en werelden, waarbij beleving en immersie centraal staan. Een laagdrempelige manier om XR zelf te ervaren en te ontdekken hoe verhalen ook op een andere, meer meeslepende manier verteld kunnen worden. Zien we je ook bij de XR-talk? Binnenkort meer informatie. 🎟️ Tickets via de link in bio. Gratis met Cineville! 🥫 30 JAAR. NOG STEEDS VERS
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2 months ago
Floris Smit representing UPscaleXR at the @iffr Lightroom Symposium showcasing our approach. Moving beyond single-pod viewings to large scale XR performance art. Partnering with DashXR to scale experiences to 200-400 headsets reducing overhead costs while guaranteeing uninterrupted immersivity. In 2026 we’re launching phase 2 of our pilot supported by @cultuurloket_digitall trough co-productions with dutch and international makers! More info tba!!
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3 months ago
Proud to be part of the new Rotterdamse Producenten Alliantie together with: Basalt Film @basaltfilm Buddy Film Foundation @buddyfilmfoundation Coops & Co @robin_coops Brand New Guys @brandnewguys.agency Stichting FilmTent @stichtingfilmtent In-Soo Productions @insooradstake Make Way Film @makewayfilm Mint Film Office @mintfilms @mint2.nl New Producers Academy @newproducersacademy Rauwkost Film @rauwkost.film Riverparkfilms Rotterdam Films Serious Film So-We @so.we.blended Spotted Bird @peter_lindhout Stichting SKLNE @stichtingsklne Tangerine Tree @tangerinetree_nl The Film Kitchen @thefilmkitchennl The Waves @thewaves.film There Will Be Film @therewillbefilm UpscaleXR @upscalexr Urrebuk @urrebuk Volya Films @volyafilms Zouka @zouka.nl Trailer by: @trailermade_nl
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3 months ago
“Even though we are essentially technological beings, we live in constant conflict with our creations. We want them to look like us but if they don’t come close enough to the image we have in mind, we call them failures; if they resemble us too much, we become afraid of them. We live between the Frankenstein complex, Victor Frankenstein’s fear of his own creation, and the Pygmalion fantasy, in which the maker falls madly in love with what he has made. Yet between fear and attraction, what we find in technology is our own reflection: like Narcissus, we both fall in love with, and fear, an illusion of otherness.” This is an extract from a text I wrote for Alterity, an installation by @jaccogardner that will premiere worldwide next Friday at @iffr For writing Alterity, I revisited myths that reflect on our relationship with technology, what we expect from our creations, and how, in turn, they shape us. 1. Divina Commedia, ms 36 British Library 2. Alterity preparations 3. Narcissus, Cologny, Fondation Martin Bodmer, cod. Bodmer 49. 4. Alterity Project. 5. Pygmalion and Galatea, Jean Baptiste Regnault 1754-1829. 6. Alterity Poster. 7 and 8. Pygmalion and Galatea, Bodleian Library MS. Douce 195, 9. Temperance Cologny, Fondation Martin Bodmer / Cod. Bodmer 49 – Christine of Pisan, Epitre d’Othea 10… Advertisements World premiere at: @iffr Location: @brutus.rotterdam Performance: January 30th - 31th Tickets on sale 15th of January Credits: Creative Direction: @jaccogardner Dramaturgy and script: @maria.pandiello Sound Design: @jaccogardner & K2000 Visuals: @jaccogardner & Trip a Tron Composition: @jaccogardner & “M” Principal Cast: @jaccogardner , (spoken text written by: @maria.pandiello ) Live Performance by: @jaccogardner Creative Consultation: @edwingardner Video Montage: @86ob3 Poster & Artwork: asr.cicada Production: Floris Smit for @upscalexr Supported by @stimuleringsfonds creatieve industrie
1,158 5
3 months ago
Poster of Alterity! A World Premiering UPscaleXR production. Alterity by @jaccogardner exists in two formats. As installation, recorded midi signals trigger the machines, which respond with variations each time. As live performance, Gardner plays the intelligent instruments live. The piece combines historic and contemporary technology. Gardner’s voice on analog tape, 1980s software, contemporary AI programming, and real-time generation of sound and image. Sound comes from four speakers positioned around the space. Lights and visuals respond to the music, creating a quadraphonic immersive experience where technology, sound and vision connects. As a world premiere during @iffr Gardner performs on January 30th and 31st within a four-meter tall environment of 1980s computational equipment visible to the audience at @brutus.rotterdam . The performance makes audible and visible what usually remains hidden: the labor of conducting systems that propose as much as they obey, the improvisation that happens when machines respond according to their own logic. Credits: Creator: @jaccogardner Performance and installation: @jaccogardner Dramaturgic writing & research: @maria.pandiello / @visions_of_manuscripts Research historic-futuristic design: @edwingardner Video and Camera (live performance): @86ob3 Video editing: @86ob3 Production company: @upscalexr Producer: @floriskivits Poster design: @asr.cicada Supported by: @stimuleringsfonds
16 1
3 months ago
Alterity installation and performance 💽 🖥️ Alterity marks the return of musician and media-archaeologist Jacco Gardner (@jaccogardner ), and takes us back to the 80s – a decade in which machines weren't used to mimic humans, but to create. This is not a vision of a bleak AI-future – rather, it's a playful and optimistic journey into the creativity shared by man and machine. Alterity exists in two formats. As installation, recorded performance gestures trigger the machines, which respond with variations each time. As a live performance, Gardner conducts the machines using voice commands while playing intelligent instruments. The Live Performance On January 30 and 31, Gardner performs at Brutus (@brutus.rotterdam ) surrounded by towering 1980s computer equipment, making visible the hidden labour of managing systems that propose as much as obey, and the improvisation required when machines follow their own logic. Get your tickets via the link in bio.
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3 months ago
🥳 Lacuna in the Official Selection of SXSW 2026 - XR Experience Spotlight ✨ 2026 is shaping up to be just as amazing as 2025! Simply over the moon to have Lacuna part of @sxsw ’s XR Spotlight selection 🤩 So very proud of all the people involved in creating this magical project! Directed by: @maartjewegdam & @wzzzt Technical Artist: @harm_vandeven 3D Magic: @bymatunda @frenkie @aronfels Technical hosts: @upscalexr Sound: Rik Nieuwdorp Produced by: @studiobiarritznl , Podium Biarritz & Copper Views Supported by: V-fonds, @mondriaanfonds @stimuleringsfonds @nederlandsfilmfonds @fondszoz and @afk020 @noisefilmtv
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4 months ago