Sweetgrass Productions

@sweetgrassp

🎥
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Weeks posts
Lightwaves’ - a little known chapter of the @sweetgrassp LED escapades. While deep in prep for Afterglow, we sent surf legends @damienhobgood & @chippawilson across the globe on a strike mission to Dubai and the Maldives with @sturgegram helming the cameras. Having never produced a surf project, it a wild undertaking with a one week window to get the crew, lights and cameras to both locations and back again. The process involved numerous local vendors, fixers, and a mind melting number of flights, shuttles, ferries, boats, barges, and trains. Despite the schedule, sandstorms and sleeplessness the team managed to light things up and catch some waves, bringing this eye candy to life 🤙 . Client: @philips Agency: Ahlstrand & Wållgren Director/DP: @sturgegram Director/Producer: @mikaljamesbrown Underwater Cine: Scott Kassenoff 1st AC : @madisondyer Gaffer: @amamacdonald1 AD: @masterofpivots Stills: @sparks_kyle Creative Consultant: @chriscote #surfing
587 34
5 months ago
Flashback to Darklight; Afterglow’s dirtier sibling. After working in the snow we thought solid ground would be a blessing, but the hornets, poison oak, rattle snakes and deep light absorption of soil begged to differ. The film was structured# around 3 distinct aesthetics, with the clips here coming from our Avatar inspired PNW segment. #mountainbike #stunginthefacebyhornets Director/DP/Editor: @mikaljamesbrown Producer/Cable Op: @snackyz PM/AD: @masterofpivots @_rachfranks Drone: @nickwolcott Cam Op: @jasonmannings @leozuck AC: @the_poacher Gaffer: Mark Stuen Key Grip/Cable: @basil_wrathbone Mountain Tech/Ninja/Lighting: @shanetreat @itsseldin @carstonoliver Stills: @eyeroam Riders: @mattyhunter @mattygmiles @grahamagassiz Client: @philips @iamspecialized Post House: @colony.post
4,778 71
6 months ago
One of my all time favorite shots- I can still remember dropping in next to @pepfujas and seeing these frames unfolding through the viewfinder as we descended knee deep pow through middle of the night. On top of the visual awe of Afterglow, it felt like a huge technical accomplishment to be capturing this kind of imagery given that back in 2014 gimbals were a novelty and we were working with the original @freeflysystems MōVI + @reddigitalcinema Epic cameras running 800 base ISO. Operating in the backcountry we’d take laps and the tour back up with the whole (large, heavy) rig in hand. While much of the film utilized huge lighting setups, this particular shot was pure lightsuit - don’t think I could have been happier with how it turned out 🙏🤟 #skiing #powder #cinematography
671 56
7 months ago
514 28
1 month ago
575 36
1 month ago
More color as we wait patiently for winter to show up in the lower 48… 🤞❄️ #fall #fallcolors🍁🍂 #nature
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5 months ago
This one feels special.
Every once in a while, a project comes along that reminds us why we do this — why we chase light and weather and crazy ideas, why we stay committed to craft and story after all these years. After 15+ years in the industry, it’s easy to become jaded by the grind, the logistics, the deadlines, the repetition. Stories and visuals can start to feel predictable, recycled. Mountains of the Moon began as a spark, an evolution of a creative pursuit Sweetgrass explored over a decade ago. The dream of pushing night-ski cinematography into a deeper and more art-driven realm has lived in our DNA for years. To see that spark catch fire again, reimagined and elevated by @chrisbenchetler and his incredible team, has been profoundly inspiring. Art does not belong to any one person or moment. It moves, evolves, and returns. Creativity is a tide each wave shaped by the one that came before it reminding us that there is always more to discover. When Chris called, we knew something big was coming together. Chris is one of the hardest-working and kindest humans out there, and he poured everything into this film. He gathered one of the most talented, dedicated creative crews in the game, and we’re honored to have been alongside them. Special shoutout to Sweetgrass Productions’ own Zach Ramras, who served as Assistant Director on this film — helping steer vision, logistics, and spirit through one of the most demanding productions we’ve ever been part of. Nearly 40 nights in the mountains. Cold. Fatigue. Weather. Technical hurdles and what emerged from the collective effort of athletes, camera ops, lighting techs, editors, producers, PAs, publicists, and so many others is something rare — and worth watching. For now, sit back and enjoy the trailer for 🏔️ of the 🌙.
The film premieres November 14, 2025 in Los Angeles, followed by a tour. For screening info and tour dates, visit:
/mountains-of-the-moon
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6 months ago
Launch video for @lorecycle ’s insanely high tech, game changing 3D printed custom fit cycling footwear: the LoreThree. Good times crafting the visuals for this and perhaps even more entertaining, diving into the sfx for the edit 🤓 . Dir/ActionDP/Edit: @mikaljamesbrown CG: @engraffstudio Studio DP: Alexandre Favre Second Unit Interview: @thomaswoodson EP: @snackyz
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7 months ago
Be rude not to make a lil movie magic for old @sweetgrassp times’ sake with @mikaljamesbrown when it snows 24” in 24 hours at THE @altaskiarea . ✨🩵 #AltaMagic #BangersOnly #360DadCam
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1 year ago
The Pivot 2.0 campaign gave the Look marketing and Sweetgrass Production teams headaches before coming to life. Which one was your favorite? Let us know in the comments! (More colors are coming in case Blue isn’t to your liking, you grumpy ass…) #itrustlook #pivot2.0 #headaches #marketingatitsfinest
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1 year ago
Get ready to stretch your imagination—literally. 💥 Behind the scenes of our latest Look Bindings ad, where elastic travel meets elastic leggings. 🎥 Shoutout to the legends at Sweetgrass for coming up with those crazy ideas 🏋️‍♀️ Go watch that Final Cut if you haven’t already! @sweetgrassp #LOOKBindings #Sweetgrass #ElasticTravel #ITrustLook #BehindTheScenes
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1 year ago