Some launches feel like a moment. This one felt like the start of something much bigger!
We recently supported our dreamboat of a client
@lily_silverton on the launch of Prioritise This - her brand spanking new book (link in the comments!) centred on rethinking how we use our time, energy and attention in a world that constantly pulls at all three.
Set at
@framelessldn , the morning wasn’t just a “launch” - it was an experience. Guests moved through a gorgeous guided meditation with Lily, followed by an energising movement session with
@goplaycollective , before tucking int to a delish breakfast by our friends at
@thenuudaway ✨
And, of course, everyone left with a Prioritise This goodie bag - thoughtful, considered, and very Lily - featuring brilliant partners including
@drinkag1 @candykittens @ancientandbrave @norfolknaturalliving @we.are.nolo @letsbottleup @drinklivingthings @ainslieainslie_
Our role sat behind the scenes:
- curating a guest list of press, creators and cultural operators
- shaping brand partnerships and gifting
- sourcing items, creating merch and
Because with something like this, it’s not about scale - it’s about resonance. A big moment for Lily and the book (which we can confirm, is bloody brilliant) and we’re very excited to keep building alongside her as it continues to unfold. The best launches don’t end when the room empties. They carry on!
The biggest shout out to a wonderful dream team -
@lily_silverton @jenbecks28 @abiwilliams3 @spike.silver @india_bailey who helped bring this to life 💛
Amazing photography by:
@shotbyphilippa @philippasianphotography
#PrioritiseThis
