After I heard about Roy Shvartzapel from the great
@seanbfeeney , I immediately ordered his panettone. Maybe it was the way Roy declared: “You have to have a certain level of insanity to pursue something this difficult for this long,” but it was clear right away that Roy-ettone was a required purchase. And as I’m sure many of you know, to order From Roy is to become an addict (right
@akiraakuto ?). Since then, sharing Roy’s insane product with friends and family has been a core part of my holidays — at least as long as I remember to order before it sells out. So, when the Chef’s Table team thought of ways to celebrate the show’s 10th anniversary, I suggested a collab with King Roy himself (also his 10th anni!). Now, thanks to
@hievelynkim and the teams at
@chefstableofficial and
@fromroy , CTxFR is available for purchase!
If you don’t know, Roy was a competitive basketball player before he became a baker, and he brought that (may I say,
@dukembb -like) mentality with him to the kitchen. “You have to do the drills until your hands bleed if you want to be a starter." He may be a baker, but he’s got the attitude of a Navy Seal.
After working for some of the greats (Adrià, Hermé, Keller), Roy eventually decided to pursue baking rather than traditional kitchen work. Then he began the ultimate quest: he set out to find the hardest thing in his craft, and tried to conquer it. That trial by fire, in baking form, was panettone — what he calls "the Mount Everest of baking," a multi-day process dictated by a living, breathing leaven that doesn’t give a damn about your sleep, your schedule, or your ego.
As Roy says, "you have to be a slave to the dough. If it needs you at 3 AM, you're there at 3 AM. There is no such thing as a day off."
Roy went to Italy with no job, no plan, and almost no money. He worked for free for years, eventually studying with the ultimate panettone master, Iginio Massari. The failures were constant. But while "most people quit when it gets difficult or repetitive… mastery is found in the repetition of the mundane."
Now, Roy is a master himself.
Order some of Roy's CT collab at FromRoy.com.