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XM / Experiential Marketing

@bread.xm

we’re bread | [email protected] accra | toronto | lagos | global
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Weeks posts
freshly baked ideas, let’s get that bread direction: @bread.xm @rightmood production: @rightmood videography + editing: @graemeleung styling: @alexmakubuya @martinavk___ hmu: @olivegreymua Location: @itsok.world
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7 months ago
@footlockercanada X @salomonsportstyle Creative/Production Company - bread XM Photography by @othellogrey Executive Producer - Patricia Yeboah Executive Producer- Janaan Issaka Producer- @ewusi Photo Assistant - @themindofandre Stylist- @ewusi Talent- @julian.ecks Talent- @chineloyasin Talent- @domoniko Production Assistant- @vthelabel.0 @ffrancisokezie Clothing provided by @wanzesong , @nomadtoronto , @srna.li , and @tiredlab
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1 month ago
too often, the women who work behind the scenes to bring powerful ideas to life put their own projects on hold. they’re the photographers, designers, and filmmakers who make other people’s visions possible but rarely have access to the same funding or networks for their own. we created breadwinner to change that a micro-grant and mentorship program supporting young women in creative, non-traditional fields like experiential marketing, film, production, design, and photography. this year, we’re launching cohort 001, offering 20,000 GHS in funding and mentorship to help bring independent projects to life with a final showcase produced by bread, in collaboration with @dikancenter . people have asked, “it’s your first year and you’re already doing this?” and the answer is yes. because it felt right to give back to the same community that’s always been part of our story. and that starts from home. applications now open — link in bio.
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6 months ago
Ghana boxing culture for @highsnobiety shot by @knngrm styled by @edemdl
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6 months ago
@StreetSouk the global marketplace platform championing African streetwear popped up in Toronto as part of its 13-city tour. bread produced the Toronto edition, spotlighting some of the most exciting homegrown brands and celebrating the culture that continues to shape this city. 📷: @alfiyaley
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6 months ago
One last look at a summer we’ll never forget. Client: @lululemon CD: @rightmood DP & Editor: @graemeleung Photography: @jemelmay
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6 months ago
Summer of Align celebrated 10 years of lululemon’s most loved collection through a weekend designed to move at the speed of softness. Set in Muskoka, the experience gathered lululemon ambassadors and community leaders for three days of connection, movement, and play. From morning yoga on the lawn and lakeside meditation to portraits by @OthelloGrey and a sunset performance by @CharlotteDayWilson , every moment reflected the calm confidence of Align™. Guests moved through a world built around ease poolside lounges, lakeside activations, and an intimate dinner under the stars that brought the Align™ philosophy to life. Every touchpoint, every detail, every exhale was designed to feel like what Align™ stands for: comfort that moves with you. Client: @lululemon Creative Direction: @santreezy @breadxm Production & Experience: @breadxm Photography: @jemelmay Special thanks: @agapeakua @miymocha @vthelabel.0 @timbrcanada
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7 months ago
Before the retreat came the movement. From storyboard to screen — the Summer of Align™ campaign for @lululemon . The ask: create a campaign that celebrated 10 years of Align™ while capturing the brand’s essence and the easy, cottage-side rhythm of a Canadian summer before the two day retreat in Muskoka. written & produced: @bread.xm videography + editor: @graemeleung direction: @rightmood @bread.xm art director: @santreezy special thanks: @atothebed @rurubaked @sahajanskincare @agapeakua
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7 months ago
We wrapped the No Love In Lagos series in Ghana with a two-day experience at Citizen Project Space where art, food, and community came together in one space. Every detail was designed to resonate and leave an imprint. Grateful to @byshakes for trusting us with this journey. Creative Direction @bread.xm @byshakes @chantew.png Event Production @bread.xm Chef @prekesse @chefmawulidzansi Beverage Partner @campariofficial @imexcodrinksgh Gallery @citizenprojectspace
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7 months ago
From idea to impact, a look inside how we brought No Love in Lagos to life. Strategy, storytelling, and sensory detail. Every frame intentional. Every moment designed. edit: @byshakes
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7 months ago
An immersive dinner and private opening for No Love In Lagos — a traveling exhibition by visual artist Soji “Shakes” Oyinsan I (@byshakes ), created for the collaborative album by Show Dem Camp (@showdemcamp ), The Cavemen (@the.cavemen ), and Nsikak David (@iamnsikak_ ). An evening where sound met story Creative Direction @byshakes x @bread.xm Creative Team @chantew.png @willyverse @ade.jpg @ua.x Event Production @bread.xm Chef @soliatbada Beverage Partner @jamesonngr Gallery @windsor.gallery Decor @atinudahconcepts Photos @deedsmagazine
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7 months ago
We’re new, but not really.
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7 months ago