From fair weather fans to diehards, everyone is jumping on the Bandwagon. This World Cup is gonna be a wild ride. And weâre just getting started. Thanks to our friends @Lays and Will Ferrell.
72andSunny is Ad Ageâs 2026 Sports and Entertainment Agency of the Year!
From the very beginning, 72andSunny has been deeply embedded in sport and entertainment. Our creativity is fueled by the fans â playing to win means making work they actually want to watch, rewatch, and share.
This recognition belongs to the brilliant 72ers and brand partners pouring their hearts into the work. Creativity is our sport, and weâre lucky to be on a team with some of the best in the game. To each of you: Thank you for your collaboration and trust.
đ Full story from @adage in our stories!
The fake company we launched with Activision is winning real trophies đ
Proud to see our stealthy campaign launching Call of Duty: Black Ops 7 honored as the Best In Discipline at the ADC Awards, earning Gold in Game Marketing Activation and Silver in Game Marketing Campaign.
Cheers to our partners at Activision for continuing to push the boundaries of game marketing, and congratulations to our winners! Thanks to the real 72ers who accepted the hardware: @jennifercursio@kensyme@hollagrafik@72glenncole@dyjourney@megagahubert@know__welle@dgard@lilbakersquare@mariescobar@phoebeklein_
Hereâs to playing to win on a global stage! đ»
The @72andsunny_ Creative Collective is thrilled to join @heineken âs global creative roster alongside our @stagwellglobal family. We are filled with gratitude for the opportunity to use the power of creativity to grow Heinekenâs iconic brands across the globe.
More to come on this exciting new partnership â watch this space!
*wipes tears from eyes* *immediately calls up mom*
For #72NYâs latest work with @panerabread , we invited six people to have a meal with a special surprise guestâŠtheir mom. We let the camera roll on their lunch together, to capture a few meaningful moments that can only happen when you share a meal with someone you love.
Happy Motherâs Day to all the mamas and mama figures in our lives.
A closer look at @panerabread âs brand refresh, brought to life by #72NYÂ âšđ„đ„
Panera doesnât sell fast food â it serves real meals, made for how people actually live. This truth inspired our âIt Just Meals Goodâ brand platform, which guides every touchpoint from national broadcast and OOH to packaging and digital experiences.Â
A platform this fresh needed a visual identity refresh. Enter our updated design system â including a new bespoke typeface designed with @bymonotype , a brighter palette, vibrant and immersive photography, and a new motion language to pair with fresh new layouts and product stickers.Â
Because âfood fit for a mealâ deserves a visual world that Just Meals Good.
The villain? Her mother-in-law.
The weaponâŠBlush?
@elfcosmetics Mexico is back with season two of âDescubre e.l.f.ectoâ, our wildly over-the-top telenovela series. Kicking off with âLa Suegraâ, the first of four episodes of betrayal, unnecessary crash zooms, and dramatic transformation.
#elfcosmetics #72AMS
Artist and 72er @devinwesleyy was recently honored with the Advocacy Award by the Orange County @naacp . Devin received this distinction for using painting as a medium to confront injustice, affirm identity, and elevate the lived experiences of the Black community with depth, dignity, and intention.Â
As he said in his acceptance speech: âAdvocacy is not always a microphone; sometimes it is a mirror.â
Congratulations on this recognition, Devin â weâre proud to be in your orbit.
Big congrats to #72NYâs Greer Hiltabidle (@greerb123 ), aka @buttergirlnyc , for the recognition on @adweek âs Creative 100!
Greer has built her viral Butter Girl brand on social media, starting with TikTok cooking content and evolving it into a fully funded butter business. Alongside her standout work at #72NY for @google , she's a reflection of exactly the bold, socially savvy thinking that the ADWEEK Creative 100 celebrates. A very deserved recognition for a creative making work that moves at the speed of culture. đ§âš
Cheers to all the honorees!
What does creativity look like at 72andSunny Amsterdam?
In this clip from LBB Presents, @72andsunny_ Amsterdamâs executive creative director Psembi Kinstan (@psem ) talks about the creative ambition and âaudacious, big, simple, and surprisingâ work that brings clients from across the world to the agency. He also reflects on how the agency created one of the most talked about spots for e.l.f Cosmetics (@elfcosmetics ) for this yearâs Super Bowl.
Watch the full interview via the link in bio.
