e.l.f. Cosmetics

The Vanity Vandal to Costco Culprit pipeline is real. 🤭 Power Grip Primer Duo is now available at select @costco locations! ✨ Get a makeup grip that won't quit with this kit featuring Jumbo Power Grip Primer and Power Grip Primer Mini. 💦 #elfcosmetics #costco #powergripprimer

Glam too good. 🤭 Swipe to see looks that we e.l.f.ing loved from our community this week. ➡️ 💕 @jasminexforbes 💕 @aarlenafleurs 💕 @glambylxis 💕 @slrbeauty_ 💕 @glambysuman_ 💕 @where.is.jenn 💕 @artistryavenue.studioz 💕 @manimot.t 💕 @byadelina__ 💕 @leila.artistry Want to be featured next week? Tag @elfcosmetics and #elfcosmetics in your looks for a chance! 🙌 #eyeslipsface #elfingamazing

The glowiest girl grip. 🤝 Get your hands on NEW Soft Glam Cream Blush + Bronzer: now available on elfcosmetics.com and the e.l.f. app! 🤩 Why you'll love them: 💕 Cream blush and bronzer sticks for an e.l.f.fortless, natural-looking flush and sculpted glow 💕 Buildable, blendable pigment with a soft, diffused finish 💕 Creamy formulas glide on smooth & melt into skin 💕 Portable twist-up design for easy on-the-go application 💕 Available in 7 shades of blush and 8 shades of bronzer Shop these new faves for $7 each on elfcosmetics.com! 🛒 🇺🇸 Available now on TikTok Shop, Coming online to @target , @ultabeauty , @walmart , @amazon May 24, Coming in-store to @walmart May 31, Coming in-store to @target and @ultabeauty June 7, Coming to @cvspharmacy and @walgreens June 7, Coming to @heb , @krogerco and @meijerstores this summer 🇨🇦 Coming online to @shoppersbeauty , @walmartcanada , @amazonca May 24, Coming in-store to @shoppersbeauty and @walmartcanada this summer 🇬🇧 Coming to online and in-store to @superdrug and @bootsuk plus @amazonuk June 17 🇲🇽 Coming to @ultabeautymx June 14 and @sephoramx June 16 🌍 Coming to @mein_rossmann , @rossmannpl , @dm_deutschland June 12, Coming to @douglasitalia June 24, Coming to @amazon.it , @amazonde , @amazon.nl , @amazon.belgium June 24, Coming to @saetherbeauty and @nykaacosmetics this summer, Coming to @sephoramiddleeast fall 2026 #SoftGlamBlush #SoftGlamBronzer #elfcosmetics

Booked + blushed all week long. 🥰 Which 🆕 Soft Glam Cream Blush are you trying first? Tell us in the comments! 👇 This creamy blush stick melts into skin for an e.l.f.fortless, natural-looking flush with a soft, diffused finish. 💗 Buildable, blendable pigment comes in 7 dreamy shades, and the portable twist-up design makes touch-ups on the go a breeze. ✨ Available in shades: 💰 Muted Mauve 🤭 Melon-Drama 🍬 Gumball 🌹 Plum Intended 🔥 Heat Check 🌶️ Cinna-Mood 🩷 Pink On It Shop now for ONLY $7 on elfcosmetics.com and the e.l.f. app! 😉 🇺🇸 Available now on TikTok Shop, Coming online to @target , @ultabeauty , @walmart , @amazon May 24, Coming in-store to @walmart May 31, Coming in-store to @target and @ultabeauty June 7, Coming to @cvspharmacy and @walgreens June 7, Coming to @heb , @krogerco and @meijerstores this summer 🇨🇦 Coming online to @shoppersbeauty , @walmartcanada , @amazonca May 24, Coming in-store to @shoppersbeauty and @walmartcanada this summer 🇬🇧 Coming to online and in-store to @superdrug and @bootsuk plus @amazonuk June 17 🇲🇽 Coming to @ultabeautymx June 14 and @sephoramx June 16 🌍 Coming to @mein_rossmann , @rossmannpl , @dm_deutschland June 12, Coming to @douglasitalia June 24, Coming to @amazon.it , @amazonde , @amazon.nl , @amazon.belgium June 24, Coming to @saetherbeauty and @nykaacosmetics this summer, Coming to @sephoramiddleeast fall 2026 #SoftGlamBlush #elfcosmetics

Glow on the go! 🚗 NEW Soft Glam Cream Blush + Bronzer are now available on elfcosmetics.com and the e.l.f. app. 🌟 Why you'll love them: ✨ Cream blush and bronzer sticks for an e.l.f.fortless, natural-looking flush and sculpted glow ✨ Buildable, blendable pigment with a soft, diffused finish ✨ Creamy formulas glide on smooth & melt into skin ✨ Portable twist-up design for easy on-the-go application ✨ Available in 7 shades of blush and 8 shades of bronzer! Shades featured: ➡️ Soft Glam Cream Blush in Pink On It ➡️ Soft Glam Cream Bronzer in Medium Get that lit-from-within glow for ONLY $7 each on elfcosmetics.com! 🤩 🇺🇸 Available now on TikTok Shop, Coming online to @target , @ultabeauty , @walmart , @amazon May 24, Coming in-store to @walmart May 31, Coming in-store to @target and @ultabeauty June 7, Coming to @cvspharmacy and @walgreens June 7, Coming to @heb , @krogerco and @meijerstores this summer 🇨🇦 Coming online to @shoppersbeauty , @walmartcanada , @amazonca May 24, Coming in-store to @shoppersbeauty and @walmartcanada this summer 🇬🇧 Coming to online and in-store to @superdrug and @bootsuk plus @amazonuk June 17 🇲🇽 Coming to @ultabeautymx June 14 and @sephoramx June 16 🌍 Coming to @mein_rossmann , @rossmannpl , @dm_deutschland June 12, Coming to @douglasitalia June 24, Coming to @amazon.it , @amazonde , @amazon.nl , @amazon.belgium June 24, Coming to @saetherbeauty and @nykaacosmetics this summer, Coming to @sephoramiddleeast fall 2026 #SoftGlamBlush #SoftGlamBronzer #elfcosmetics

2 races. 24 hours. 1 e.l.f.ing iconic driver. 💪 @elfcosmetics and @teamchevy are back in the fast lane with @katherineracing as she attempts one of motorsport’s most legendary feats: “The Double” 🏁🏁 Tune the e.l.f. in on Sunday, May 24 as Katherine becomes the first woman in history to race both the Indianapolis 500 and Coca-Cola 600 in the same day. 👏 Talk about an eyes.lips.first. ✨ So e.l.f.ing excited to cheer her on in Glow Reviver Lip Oil Stick-inspired rides as she takes on 1,100 miles across @indycar and @nascar . 🏎️💄 #elfcosmetics #NASCAR #Indy500 #TeamChevy #eyeslipsfuel

What was your first e.l.f. product? 🤔 We wanna hear EVERYTHING. 🤝 Did you buy it with babysitting money? Steal it from your sister's sink? Give us all the deets 👇 #elfstalgia #elfcosmetics

Swatch and learn! 🤩 NEW Soft Glam Cream Blush + Bronzer are now available on elfcosmetics.com and the e.l.f. app. 💕 Glide on an e.l.f.fortless, natural flush and sun-kissed glow with these buildable cream blush and bronzer sticks. 😍 Infused with moisturizing Shea Butter and nourishing Sunflower Seed Oil, the buttery smooth formulas melt into skin for a diffused finish. ✨ Plus, the portable twist-up design makes on-the-go application a breeze. 🎨 8 e.l.f.ing gorgeous bronzer shades: 🌟 Fair 🌟 Light/Medium 🌟 Medium 🌟 Medium/Tan 🌟 Tan 🌟 Tan/Deep 🌟 Deep 🌟 Deep/Rich 7 dreamy blush shades: 🩷 Pink On It 🩷 Muted Mauve 🩷 Gumball 🩷 Melon-Drama 🩷 Heat Check 🩷 Plum Intended 🩷 Cinna-Mood Snag these new faves for ONLY $7 each on elfcosmetics.com! 👏 🇺🇸 Available now on TikTok Shop, Coming online to @target , @ultabeauty , @walmart , @amazon May 24, Coming in-store to @walmart May 31, Coming in-store to @target and @ultabeauty June 7, Coming to @cvspharmacy and @walgreens June 7, Coming to @heb , @krogerco and @meijerstores this summer 🇨🇦 Coming online to @shoppersbeauty , @walmartcanada , @amazonca May 24, Coming in-store to @shoppersbeauty and @walmartcanada this summer 🇬🇧 Coming to online and in-store to @superdrug and @bootsuk plus @amazonuk June 17 🇲🇽 Coming to @ultabeautymx June 14 and @sephoramx June 16 🌍 Coming to @mein_rossmann , @rossmannpl , @dm_deutschland June 12, Coming to @douglasitalia June 24, Coming to @amazon.it , @amazonde , @amazon.nl , @amazon.belgium June 24, Coming to @saetherbeauty and @nykaacosmetics this summer, Coming to @sephoramiddleeast fall 2026 #SoftGlamBlush #SoftGlamBronzer #elfcosmetics

Stick around... the Soft Glam fam is growing. 🥰 Introducing 🆕 Soft Glam Cream Blush + Bronzer: available NOW on elfcosmetics.com and the e.l.f. app! 🌟 Why you'll love them: ✨ Cream blush and bronzer sticks for an e.l.f.fortless, natural-looking flush and sculpted glow ✨ Buildable, blendable pigment with a soft, diffused finish ✨ Creamy formulas glide on smooth & melt into skin ✨ Portable twist-up design for easy on-the-go application ✨ Available in 7 shades of blush and 8 shades of bronzer! Snag yours for ONLY $7 each on elfcosmetics.com! 🫶 🇺🇸 Available now on TikTok Shop, Coming online to @target , @ultabeauty , @walmart , @amazon May 24, Coming in-store to @walmart May 31, Coming in-store to @target and @ultabeauty June 7, Coming to @cvspharmacy and @walgreens June 7, Coming to @heb , @krogerco and @meijerstores this summer 🇨🇦 Coming online to @shoppersbeauty , @walmartcanada , @amazonca May 24, Coming in-store to @shoppersbeauty and @walmartcanada this summer 🇬🇧 Coming to online and in-store to @superdrug and @bootsuk plus @amazonuk June 17 🇲🇽 Coming to @ultabeautymx June 14 and @sephoramx June 16 🌍 Coming to @mein_rossmann , @rossmannpl , @dm_deutschland June 12, Coming to @douglasitalia June 24, Coming to @amazon.it , @amazonde , @amazon.nl , @amazon.belgium June 24, Coming to @saetherbeauty and @nykaacosmetics this summer, Coming to @sephoramiddleeast fall 2026 #SoftGlamBlush #SoftGlamBronzer #elfcosmetics

The Soft Glam fam is about to get a little bigger. 😉 Stay tuned for this dream drop tomorrow! 👀 #newdrop #elfcosmetics

Soft launching this 🔥 drop. 🤭 Any guesses? 👀 Come back tomorrow for the reveal... #newdrop #elfcosmetics

The best beauty secret might just be sharing it. 🫶 Happy #MothersDay to all the e.l.f.ing amazing mothers and mother figures in our community! 💕 Products featured: ➡️ Cream Glide Lip Liner in Mauve Aside ➡️ Glow Reviver Lip Oil in Honey Talks ➡️ Cream Glide Lip Liner in Espresso Martini ➡️ Glow Reviver Lip Oil Stick in Mauve Mentality 🎥: @alexabeckford #elfcosmetics #eyeslipsface