The May issue of ADWEEK just dropped and this month, we’re spotlighting the Marketing Vanguard Award winners.
Spanning a number of business sectors including finance, auto, retail, beauty, and education, these top CMOs utilize their visibility and voice to drive their business, proving themselves indispensable to their CEOs, colleagues, teams, and boards.
Head to the 🔗 in bio for more on our class of marketing executives who are striding into the next chapter of the industry with eyes wide open
The process of creativity has never been faster, its tools never more impressive and improving seemingly every week. And while it’s all been dazzling, more than anything else it has brought into sharp relief the value of human ingenuity.
ADWEEK’s Creative 100, now in its 12th year, honors the artists and agency talent whose original ideas, keen observations of the world, and diligent effort have given rise to the most impactful work across advertising, marketing, entertainment, social media, filmmaking, and visual art.
Despite more entertainment options than ever before, our 2026 honorees broke through by tapping into our shared humanity.
Congratulations to our honorees. 🏆
See the full list at the link in our bio.
Through creativity, charisma, and unrelenting work ethic, these chief marketers are setting the standard of effective leadership and paving the way for the next generation.
What distinguishes our 2026 Marketing Vanguard Awards honorees is their commitment to their teams as well as the customers who trust their companies. Keeping up with the pace of change is one thing—ensuring that people don’t get left out of the conversation is what elevates their work.
Congratulations to our honorees! 🏆 Learn more about them at the 🔗 in bio
This week’s line-up spans celebrities, nostalgia, and scalp care.
Devil Wears Prada star @stanleytucci plays contrite for @tjmaxx , a fully clothed William Shatner reclines on a beach lounger for @priceline , and @carmeloanthony is head coach for @cerave .
Meanwhile, @hinge courts Gen Z daters, @dove makes its @fifaworldcup debut, and @apple Mac goes back to school.
🔗 in bio for more.
What a week in NYC. ‼️
The Media Upfronts took over town, with giants like @disney , @amazon , and @nbcuniversal unveiling what’s next including big announcements, buzzy new shows and movies, and the opportunities advertisers should be watching for.
We’ve recapped each major media upfront so you can quickly catch the highlights and what they mean for the months ahead.
🔗 in bio for more.
@spotify just dropped a 20th‑anniversary throwback feature that’s sure to spark nostalgia.
“Spotify 20: Your Party of the Year(s),” which went live this week, lets listeners see highlights like their first day and first stream, and most‑streamed artist plus an all‑time top 120 playlist with play counts
The new feature can be found within the Spotify app.
What were your song highlights, and who was your most streamed artist? 👀
@liquidiv ’s newest campaign was too hot to keep it secret. 🤫
The brand has launched its summer campaign, “Say Yes,” in partnership with British R&B group @flolikethis .
“Say Yes” debuts alongside the brand’s new nostalgia-inspired flavor, Sugar-Free Ring Pop Cherry, in collaboration with Ring Pop.
“This campaign is all about saying ‘yes’ to life’s celebratory moments,” Stacey Andrade-Wells, CMO of Liquid I.V., told ADWEEK. “We wanted to tap into that feeling of summer that’s rich with nostalgia, joy, and excitement, and find the best way to bring that to life.”
The spot will air on linear TV, streaming, social, supported by a field marketing fleet of hydro trucks offering samples of Liquid I.V.
🔗 in bio for more.
Raise your hand if you're excited for the 30th season of the @WNBA ✋ ✋ ✋
Last year at ADWEEK House: The Raceway, President of the @LVAces Nikki Fargas shared background on how the the team has grown over the years and how investment across the league from brands, advertisers, and more have continued to pay off.
@latingrammys winner @joaquina is very intentional with her brand partnerships. ‼️
Here’s what the artist had to say at ADWEEK House Possible about what brands should know about her to make a collaboration feel right.
This week’s best ads leaned into humor and unexpected casting from @tchalamet picking a dream @fifaworldcup squad for @adidas to a 94-year-old mom outshining a Hollywood star. @canva launched its new brand platform with an absurd squirrel stunt in Brooklyn, @lewishamilton shared an unscripted dinner for @sanpellegrino_official , @liquiddeath brought outdoor danger, and @disneyplus reminded us that great stories can last a lifetime.
🔗 in bio for more.
@tchalamet stars as a soccer fan in @adidas ’ five-minute short film “Backyard Legends.”
In the story, he teams up with @trinity_rodman , @lamineyamal , and @judebellingham to take on three street-soccer kids, with cameos from @badbunnypr , @leomessi , and @davidbeckham .
The film ties to Adidas’ “You Got This” message and focuses on playing for fun, not pressure.
It’s also the centerpiece of Adidas’ push around the 2026 @fifaworldcup in North America. As a top-tier @fifa partner, Adidas is betting big on soccer’s growing U.S. audience with Harris Poll data saying 65% of Americans now call themselves soccer fans.
Adidas North America’s svp of brand marketing Chris Murphy said the brand is putting “tremendous effort” into this moment.
🔗 in bio for more and the full spot.
The release of the highly anticipated @michaelmovie has reignited public interest with one of the most shocking moments in pop culture history: the 1984 @pepsi commercial accident that left @michaeljackson with severe burns.
In ADWEEK’s new series “The History of Advertising,” senior editor @klararob examines the tragic accident and its profound impact on Jackson’s life, as well as its implications for Pepsi at the time.
What do you think of the resurgence and the new film?
