A quarter century in, #Shrek remains one of the most durable and far-reaching franchises, continuing to evolve alongside new audiences and platforms. Shrek continues to build on a legacy that has shaped animation for generations.
Meet some of the NBCUniversal employees working behind the scenes at Telemundo, the exclusive Spanish-language home of the FIFA World Cup 2026™ in the U.S. From kickoff to final whistle, teams across the company are working around the clock to produce and deliver all 104 matches LIVE and more than 700 hours of programming.
Sunday Night is Game Night!
From football to basketball to baseball, @nbcuniversal has turned Sunday into consistent, must see, appointment viewing. Sunday delivers scale, attention, and engagement unlike any other night of the week.
For advertisers, it means showing up when audiences are fully bought in. For fans, it’s why Sunday night feels different.
Swipe for more on the power of Sunday Sports.
Ahead of NBCUniversal’s 2026 Upfront, Mark Marshall (Chairman, Global Advertising and Client Partnerships) and Pearlena Igbokwe (Chairman, Television Studios, NBC Entertainment & Peacock Scripted) reflected on NBC’s 100th anniversary, what defines can’t-miss content, and what partners can expect from NBCUniversal in the year ahead.
Ahead of NBCUniversal’s annual Upfront presentation on Monday at Radio City, here's a look back at where it all began:
On July 1, 1941, NBC’s WNBT (now WNBC) aired the very first TV commercial. A 60-second spot with a ticking test pattern and a simple message: “Bulova Watch Time.” Cost: $9.
From a single screen to today’s data-driven, multi-platform ecosystem, advertising has transformed, but the mission remains the same: connect brands to people in meaningful ways, at scale across every screen.
NBCUniversal continues to work alongside our advertising partners from the launch of Peacock to the first ever cross-platform agentic media.
Driving fandom and cultural impact at scale.
We’re revealing our 2026–2027 Upfront slate, powered by iconic franchises, new originals and the FIFA World Cup 2026™️. Big returns. New stories. Live moments that bring audiences together.
With more than 70% of our programming delivered LIVE across entertainment, news and sports, and 180+ hours of original scripted series, we continue to lead at the intersection of media and Latino culture.
This is how we show up. Be part of it.
🔥 Get the full slate at the link in our bio.
#NBCUUpfronts2026
History was made at Churchill Downs with Golden Tempo's thrilling victory and a milestone moment for women in racing delivered across the country by @NBCSports :
📺 19.6M average viewers
🐎 Largest Derby audience ever
📈 Streaming up 36% on @Peacock
NBCUniversal’s Upfront Presentation is only one week away! Join us as we celebrate a century of must-see, cultural moments while looking ahead to the next era of entertainment, news, sports, and innovations.
Follow along for key announcements, behind-the-scenes moments and a closer look at what makes the #NBCUUpfront2026 a must-see moment of the season.
