Kin

This one means a lot 💥 A Webby for our work with @wikipedia Because access to free human knowledge is essential. And behind this project was a global community we’re endlessly inspired by. Congrats to all of our Kin folks and partners at @excetera and @kuro.__ 👏🤝🫶

Delta Locals is live! 🙌 the travel inspiration and planning platform we developed with Delta Air Lines. Discover exciting destinations around the world, guided by the people who know them best. Go off the beaten path in Tokyo, Patagonia, Los Angeles, Sicily, and more to taste new flavors, chase unforgettable adventures, and immerse yourself in music and culture loved by the community. More destinations will be added soon, keep an eye out! 👀 Thank you to our amazing Delta partners who believed in and championed this idea. And thank you to our fantastic team, Locals and collaborators who helped bring this to life! ❤️ We’re so proud of this work! Kin Co-Founders: @soverseas @xquamx Creative Directors: @akospapp42 @jeh.min Senior Creative: @tyl3rh1 Partner Lead: @dejaemma Executive Producers: @setse @deeaannnaaa Producer: @whygams Partner Manager: @martineparris Digital Creative Director: @brunoarizio Creative Director, Immersive: @aramique Creative Technical Director: @benjaminbojko Design Director: @chris.cyran Copywriter: Lindsey Lanpher 3D Designer: @clia.lpz UX Designer: @ghostmeat Animator: @ema_colombo Locals @kalinasilverman @michaeldonte_ @la_yoselin @saragiustoo @nagatacho_sushikanesaka haruka_springfruit @antarmachado @rodrigo_san_martin_rubio @krleathers Production Companies @unit9ltd @ctzar @wearemofilm @wearearis Technology Partner @obsess_vr

Excited to share that we’ve just launched Knowledge is Human, an anthem film celebrating Wikipedia’s 25th anniversary 🎉 Working with the Wikimedia Foundation is an incredible adventure. Their passion for protecting free, reliable, human knowledge is contagious, and we’re proud to have partnered to bring this to life. Since its founding in 2001, Wikipedia has grown to 65+ million articles in 300+ languages, written and edited by over 250,000 volunteers around the world — a living testament to what humans can build together. We are excited to invite more people to join the mission: to keep knowledge human and help build a better internet for all. Huge thanks to our amazing teammates and collaborators for your creativity and heart — couldn’t have done it without you 💫 @deeaannnaaa @lukesacherman @willgalperin @brunoarizio Bothaina Saleh @louisweeks @uynairda_ @excetera

We have a poet on the team. ✨ He also happens to be one of the sharpest strategists we’ve worked with. Meet Chad Young. ✨ Born in Brooklyn to Jamaican parents, Chad has always been drawn to how cultures collide and reinvent themselves—shaped as much by Hot 97 in the Wendy Williams era as by Tamagotchis. As a kid, his family called him “Chadder-box” for his endless questions. That curiosity took him to study ethnography (or, as he puts it, professional question-asking), and into qualitative research—decoding culture for brands like YouTube, Paramount, and Nike—before naturally stepping into brand strategy. At Kin, he’s helped shape some of our most nuanced work, from Mailchimp’s Bloom Season to Delta’s DEI storytelling and voter rights efforts with All Voting is Local—always bringing rigor, instinct, and a clear point of view. Since moving to Berlin, Chad’s worked with startups like It’s Complicated, rebranded youth organizations like NaturFreundeJugend, and leaned deeper into a his passion: writing. He’s become a regular at local workshops and readings, and even co-founded a poetry zine, Milk Tooth. This spring, his debut chapbook will be published: Comely the Seed Bereft of Earth’s Ease, and he’s been accepted into an MFA program for creative writing. Bravo Chad! 👏👏 He reassured us—and we exhaled—strategy isn’t going anywhere. He’s just expanding the medium. 🤩

A look back at 'Dead or Alive: Attention is Dead', where we brought together a brilliant room of creatives in New York for a live, energising conversation led by @workwithkin 's Kwame Taylor-Hayford (@xquamx ) and @johannesleonardo 's Jonathan Santana (@santana___j ). Together, they explored what creativity looks like in a world where visibility is easy, but real connection is harder than ever...and why the most powerful ideas today don’t just interrupt culture, they participate in it. From co-creating with communities to building work that people actually want to engage with, the conversation was a reminder that creativity isn’t disappearing. Instead, it’s evolving into something more meaningful, more collaborative, and more human. And it’s not enough for brands to watch from the sidelines anymore. The ones that land are the ones creating ideas people want to be part of; built with communities, and not just broadcast to them. The conversation continues over at D&AD Hit the link in bio to dive and explore: Is creativity dead or alive? #dandad26 #keepingcreativityalive #newyork #newyorkcreatives #brandbuilding #branding

FOUR nominations at the @thewebbyawards ✨ For work we truly believe in: our Wikipedia 25: Knowledge is Human campaign. Proud of our Kin team. Grateful for our collaborators at @wikipedia And honored to help tell a story about something essential: knowledge for all. If you believe in it too, we’d love your support—vote at the links in bio 👆 @lukesacherman @willgalperin @deeaannnaaa @louisweeks @excetera @uynairda_ @kureau.work

Working with the Obama Foundation over the past couple of years was an honor 💖 We couldn’t be prouder of the work—helping raise awareness for the Foundation’s impact and the opening of the Presidential Center on Chicago’s South Side—while sharing a message that feels especially resonant right now: We Got Work To Do. Forever grateful for our partners at the Foundation, media genius @partandsum and our beloved Kin folks who brought this campaign to life ✨ @charleshallstudio @shabazzlarkin @deeaannnaaa @bhmarcus1 @rodneyluthaking @killls

Congrats to our co-founder Kwame on this special recognition ❤️‍🔥💫 We couldn’t agree more Adweek! 😁 Kwame has a rare gift for building spaces where differences are celebrated, perspectives collide in the best way, and people feel empowered to do their best work. Every room, every team, every project is better because of it. Proud is an understatement. Read more via @adweek → link in bio

“Sardonic Psychedelia” 💋💸🥀😅 is the name of the visual world we created for “Intuit Presents: Life-ing” with the brilliant @emy_su A colorful world that wears its emotions on its sleeves. Texture, big expressions, and quirky characters abound to complement the hilarious bits our comedians develop.

🙌 Please say hello to Emily Su, one of Kin’s favorite collaborators and longtime go-to illustrator ✨ Over the years she’s brought her sharp eye and playful imagination to projects like Mailchimp’s “Give Where You Live” and Intuit’s comedy series “Life-ing.” When Emily’s involved, the work instantly gets a little smarter, a little stranger, and a lot more fun. Raised in the Pacific Northwest to a Thai father and an American mother, Emily first thought her future was in film. She studied production at NYU and spent her early days on sets like The Daily Show with Jon Stewart and Saturday Night Live. But it didn’t take long to realize she was less interested in organizing the magic than making it. That realization led her through a wonderfully eclectic creative path — from BUCK to London’s stop-motion scene building miniature worlds as a fabricator and production designer, to studying graphic design in Sweden before fully embracing illustration and digital storytelling. Today Emily works across an almost unfair number of mediums: illustration systems, motion and animation, AR/VR, experiential design, editorial work for The New Yorker and The New York Times, narrative design for video games (including “Let’s! Revolution!” BUCK’s colorful puzzle adventure game), and because her talent has no limits, handmade rugs! A self-described rolling stone, Emily has lived in Portland, New York, Los Angeles, London, and Seoul, and she’s not done yet. Her motto: “You are always allowed to redraw your coastlines.” ✏️

Lately the work has been feeling really special. Different talents, one hand. Thankful for our Kin team. 🙌 @klairqqq @kareemmiller @willgalperin @lukesacherman @emy_su @evierows amalia, baroosh, and more 💫

Our founder Sophie joined @katie.kempner for a beautiful conversation about building Kin and the ideas that guide our work. They talk about the power of community, the value of independence, how purpose-driven work has evolved, and what it really takes to build something from the ground up with your people. Give it a listen 💫 link in bio And keep exploring — Katie’s podcast features conversations with truly inspiring women.