As Obsess becomes part of Napster (formerly Infinite Reality), we’re uniting under one name and continuing to deliver the immersive, AI-powered digital experiences you know and love.
Follow @napstercorp for what’s next in immersive commerce and digital innovation.
The @samsclub immersive experience is looking ahead to warmer days, with a new design set against a sleek, contemporary virtual home—featuring the brand’s private label Member’s Mark products.
#VirtualShopping #SamsClub #MembersMark #CPG #Immersive
The latest @benefitcosmetics immersive experience brings the brand’s new BADgal Bounce Fuller, Fluffier Volumizing Mascara to life in a whimsical, gaming-first 3D realm.
🕹️ Customize your avatar, shop bestsellers and take on interactive challenges like a scavenger hunt and matching game. Test-drive brow looks with Benefit’s Virtual Brow Try-On tool, and with Shop with Friends, bounce through the experience together in real time.
#RT3D #Beauty #ImmersiveExperience #BenefitCosmetics
The @swarovski Digital Flagship is live! 💎 Step into a virtual world of Old Hollywood glamour, where the Ariana Grande x Swarovski Capsule Collection is now available to shop in a fully interactive experience. Play the red carpet-inspired game, embark on a scavenger hunt for exclusive rewards and capture moments in the selfie booth.
#SwarovskixArianaGrande #ImmersiveExperience #Beauty
🎯 Brands, take note: Gen Z is driving a dynamic gaming ecosystem, reshaping how consumers connect and engage digitally. The question is—how is your brand planning to adapt?
Discover the top gaming and virtual trends to know for 2025.
#2025Planning #Virtual #VR #AR #Gaming #BrandMarketing
2024: A Year of Innovation, Growth and Impact ✨
At Obsess, we’re wrapping up another extraordinary year—launching innovative virtual experiences across verticals, making bold expansions into platforms like Roblox and Apple Vision Pro, and celebrating the amazing partnerships with our customers that made it all possible!
#YearInReview #Obsess2024 #RetailInnovation
Step into the e.l.f. Virtual Luxe Lounge – an exclusive holiday experience for e.l.f. Beauty Squad members! ✨🎁
This speakeasy-themed 3D world invites E.L.F. BEAUTY's most loyal community to discover new product drops and access exclusive coupons to redeem at checkout. With each product drop, a new room is revealed, offering an immersive, themed environment to explore.
#elf #Beauty #Holiday2024 #Loyalty #BeautySquad
🛒 The Benemart is now open for business!
Step into the grocery-inspired world of @benefitcosmetics where shopping meets play and interaction for the holidays. This virtual, real-time 3D space invites you to browse the brand’s holiday bestsellers, play interactive games, and even shop alongside friends—setting a new standard in gaming-inspired commerce.
Explore the aisles as a fully customizable avatar, styled in the outfits and makeup looks of your choice. Test your skills in a scavenger hunt and try the matching game with a scratch-off twist to unlock exclusive rewards. On the hunt for the perfect gift? The recommendation quiz gives you tailored product suggestions for everyone on your list. And with 'Shop with Friends,' visitors can explore, voice chat, and shop together in real time!
#Gamification #Benemart #BenefitCosmetics #VirtualHolidayShopping #Holiday2024 #TechInRetail
Step into the holiday magic with @samsclub ! 🎄
Just launched: a virtual winter village featuring the Gift Shop, Decor Inn, and Grocery. Discover holiday favorites in the Gift Shop, including luxe picks from influencer Remi Bader, and take the gift recommendation quiz to find the perfect presents for your loved ones. 🎁 At the Decor Inn, explore cozy home inspiration with festive lighting, wreaths, and full living room displays. Collect holiday-themed virtual sweaters for a special prize!
Explore, engage and shop—Sam's Club’s virtual experience turns holiday shopping into a fun and festive adventure. ✨
#SamsClub #HolidayShopping #VirtualStore #GiftIdeas #HomeDecor #HolidaySeason #VR
💇♀️ Now Live: Salon Tycoon in the amikaverse.
In the latest update of amika's Roblox world, players step into the role of hair salon owners, building and designing their own beauty spaces from the ground up. They can customize everything from the facade to interior themes, earning amikabux as they serve customers. As players continue to decorate and expand their salons, higher salon ratings unlock even more customizable pieces. 🧩
Why do tycoon games like this resonate so strongly? Tycoon-style games keep players engaged by offering a constant drive for progress, while also giving players a co-creation experience within the brand community. As they evolve into true beauty business "tycoons," they build long-term interest and investment in the game.
#amika #Roblox #SalonTycoon #BeautyTech #Gamification
Virtual pop-ups are a powerful tool for generating excitement around product launches and seasonal campaigns while reaching a global audience. Unlike physical pop-ups, virtual pop-ups transcend time and location constraints, enabling consumers to engage with your brand from anywhere in the world and for a flexible duration.
As your team starts planning their next campaigns for the upcoming #holiday season, consider the magic of virtual pop-ups! 🎄 ✨ Create a standout campaign by offering an immersive, discovery-driven online experience that brings your brand’s story to life. Have a physical pop-up idea? Pair it with a virtual pop-up shop to deliver a seamless omnichannel experience that aligns with your consumers' preferences.
#VirtualPopUps #HolidayCampaigns #ObsessVR #DigitalExperience #GlobalReach
Immersive ads are transforming how brands capture user interest on Roblox. With nearly 80 million daily active users and increasing engagement hours, Roblox stands out as a premier platform for brands to connect with an active, dynamic audience. Roblox’s immersive ad system integrates image and portal ads, and with the recent addition of video ads, it expands the possibilities for interactive content. Now is a great time for brands to develop their branded worlds on the platform and promote them effectively.
@amika has successfully utilized these ad formats, including portal ads that transport users into their Obsess-powered virtual world — The amikaverse. 🪐✨ With features like genre targeting, brand suitability, and audience estimators, advertisers can tailor their campaigns to engage the right audience.
#Roblox #amika #BeautyIndustry #BrandedExperiences #Gamification #GenZ
