Some people dream it. Setareh makes it real. ⚡️
Toronto-based hyphenate creative + producer, matchmaker, fixer, and all-around magic-maker, Set moves between the worlds of fashion, photography, advertising and editorial, pulling together the right teams to bring bold creative visions to life. From global campaigns to striking photo work, she thrives in the chaos of making things happen—on time, on budget, and always with style.
Whether she’s orchestrating a high-energy photo shoot, leading a multi-city production, or tracking down the perfect creative collaborator, Set is the force behind the scenes that turns ideas into impact. For her, it’s not just about making things—it’s about making them matter.
Highlights include launching a net new editorial platform, producing in four continents, as well as working with Cannes Lions winning ostrich (no lie).
We’re impressed. And very blessed to have had her coproduce some of our favorite projects like Mailchimp’s Bloom Season, Naomi Osaka’s KINLÒ or Delta Locals.
We can’t wait for the next one! ☝️💯
(Love that Set picked Mamushi to accompany this post. We’re dancing with you @setse 😆)
Viola Davis for @delta • DC 🖤
Made with friends that quickly became Kin. 🤲🏽
Director: Rodney Lucas
Director of Photography: Kassim Norris
Trinity Operator: Karl Schmidt
1st AD: Tony Tex
2nd AD: Jaco Nel
1st AC: Kent Satram
2nd AC: Fifi Somoro
Gaffer: Tobie Smuts
Best Boys: Remy Guimezong, Sinethemba Keke
Key Grip: Siseko Malawu
Grip Assistant: Afrika Ndigeni
Art Director: Lisa Hart
Editor: Niles Howard for Work Editorial
Wardrobe Stylist: Tsepiso Seema
Wardrobe Assistants: Yasmin Schrueder, Qhayiya Tyali
Hair & Make-up: Janine Jackson
HMU Assistant: Tammy Hardy
Little Minx // The Family
Executive Producer: Elaine Behnken
Creative Executive: Dave Randolph
Executive/Production Assistant: Maddy Hyams
Kin
Co-Founder: Kwame Taylor-Hayford
Co-Founder: Sophie Osoux
Creative Director: Danielle Hull
Creative Director: Barnaby Blackburn
Producer: Setereh Sarmadi
PM: Deja Cox
AFS Productions
Executive Producer: Dale Kushner
Line Producer: Gail Warner
Head Of Production: Jayne Rogerson
Production Manager: Sias Visagie
Prod Coordinator: Anina Dippenaar
Script Supervisor: Tamsin Hall
Client Chaperone: Ghakeem Humbles
Agency Chaperone: Chase Van Aardt
International Production Chaperone: Kareem Tape
Cast Coordinator: Portia Cele
Cast Coordinator Assistant: Angie Mow
Shuttle Driver: Naseem Pipers
PA: Stefan Truter
PA: Edwin Hewitt
PA: Tendai Kanyenzi
PA: Aviwe Kona
PA: Sebastian Byrnes
A little bts, a little sneak peak and a few words of advice. If you’re going to do your first creative in 13yrs and are as nervous AF, make sure to do it with your bestie. @maya_visnyei thanks for trusting me and the something I saw in my head ♥️
Since I can’t get her the presents I bought ahead of isolation - here is my Maman on her wedding day rocking them like the queen that she is.
Happy Mother’s Day to all the mamas and mama’s mamas...
