BOY SMELLS : NYC POP-UP CAMPAIGN 2025
Had a good time on this one managing some 5-odd cameras, rigging them to the fragrance bottles, overhead mounting a 10 year old Canon 5Ds etc. Installation team did a wonderful job at the store, thank you to everyone involved especially master of Canon cameras youtuber Matt jones special
CREDITS
Brand, Boy Smells
@boy__smells
Director, Photographer Alejandra Washington
@alewm
Production, Eventure Production
@eventure.nyc
EP, Erin Abeln
DP, Joshua David Pankiw
@wheresjd
Production Design, Joonie Jang
@mushbone
Stylist, Ashley Zielinski
@ashzielinski
Hair and Makeup, Bri Stine
@bristinemakeup
Coco Cream Talent, Morgan Lily
@morganlilyyy
Cowboy Kush Talent, Harley
@flirty800
Woodphoria Talent, Dax Reedy
@____dax______
Citrush Talent, Nijie
@boybratzdoll
Peach Outy Talent, Alice
@alice.mcnally
Boy Smells Team
Creative Director
@karinacohen
Casting
@juliavdelaney
In-house Producer anavictoriajimz
Social Media
@brooke_mccord
Motion First Assistant, Matt Jones
@mattpj
Photo Assistant, Andrew Espinal
@andrewespinal
Gaffer, Christopher Mitchell
@christophermitchell.mp4
Grip, Rylie Field
Electric Swing, Ben Wanko
@benwanko
Production Design Assistant Syavash Jefferson
Production Coordinator, Andrés Russa
Production Assistant, Marissa Eisa
Hair and Makeup Assistant Elena Nheme
@elena.nheme
Studio
@smashboxstudios