✨ 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐫𝐞𝐯𝐢𝐝𝐚𝐫 𝐇𝐚𝐢𝐫 𝐈𝐬𝐬𝐮𝐞 ✨
For the very first time, we crown hair as the cover story; and there’s no one more fitting to lead this celebration than 𝐋𝐢𝐬𝐚 𝐌𝐚𝐝𝐢𝐛𝐞, founder of 𝐇𝐚𝐢𝐫𝐥𝐨.
In our inaugural 𝑷𝒓𝒆𝒗𝒊𝒅𝒂𝒓 𝑯𝒂𝒊𝒓 issue, we go beyond the surface to meet the woman behind the brand. From her personal journey and entrepreneurial spark to the expansive vision she’s building, Lisa Madibe opens up about identity, culture, and what it truly takes to thrive in the ever-evolving beauty industry. As 𝑯𝒂𝒊𝒓𝒍𝒐 turns one, we’re honoured to mark this moment with her — and to launch this powerful new chapter of our publication in celebration of her milestone.
👑 𝙏𝙝𝙚 𝙃𝙖𝙞𝙧𝙡𝙤 𝙀𝙛𝙛𝙚𝙘𝙩 is here. 🔗 in bio for full cover story.
Cover Star: @lisamadibe
Magazine: @previdar
Editor & Publisher: @sheilaafari / @frontpagemedia.co
Production Manager: @mancha.selebale
Photographer: @georgeq
Styling & Accessories: @thefashionofficial_za@helen_of_troy_styles
Wigs: @hairlobeauty
HD Specialist – Install & Styling: @laid_by_zethu
MUA: @gorgemakeup_za
Lighting Assistants: @a0206photography@zo_zoey_photography@emotions_studios
Cover Story: @sheilaafari
Cover Design: @skoigi
BTS Video: @raelsilver_rs
Social Media: @lihle_armani
Studio: @georgeqstudios
Cover Look
Brown Suit: @k.moraba_collective
Cover Star Team
Represented By: @anotherzero.africa
Assistant: @anne_xox3
PR: @kimsineke
#PrevidarHairIssue #LisaMadibeForPrevidar #HairloTurnsOne
𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐏𝐫𝐞𝐯𝐢𝐝𝐚𝐫 𝐈𝐜𝐨𝐧𝐬
Legends don’t just exist in history books—they walk among us, shaping culture, preserving heritage, and inspiring generations. Today, we unveil the first edition of 𝑃𝑟𝑒𝑣𝑖𝑑𝑎𝑟 𝐼𝑐𝑜𝑛𝑠, a celebration of those whose impact transcends borders and time.
And who better to grace our inaugural cover than the incomparable Dr Esther Mahlangu? 🇿🇦
A true custodian of Ndebele art and global culture, Dr Mahlangu’s brushstrokes have told stories for over seven decades—stories of resilience, beauty, and identity. From the walls of her childhood home in Mpumalanga to the halls of Art Basel, her work reminds us that tradition is not static; it lives, breathes, and evolves when passed from one hand to another, one heart to the next.
In conversation with @sheilaafari , Dr Mahlangu reflects on her journey, the power of intergenerational knowledge, and why true icons don’t just create—they uplift, they preserve, they 𝑝𝘢𝑦 𝑖𝘵 𝘧𝑜𝘳𝑤𝘢𝑟𝘥.
🔗 in @previdar bio for our cover interview.
The Icons have arrived. And this is just the beginning.
Dr Esther Mahlangu represented by The Melrose Gallery (@themelrosegallerysa )
Cover Star: @esthermahlanguart
Magazine: @previdar
Editor & Publisher: @sheilaafari / @frontpagemedia.co
Production Manager: @mancha.selebale
Photographer: @georgeq
DigiTech: @gillygilmohr
Lighting: @_tsakane_
Styling: @thobekambane
MUA: @thuli_mua
Hair: @matlhogonolo_
Cover Interview: @sheilaafari
Cover Design: @skoigi
Videographer: @onetakekeith
Social Media: @lihle_armani
Studio: @georgeqstudios
#PrevidarIcons #DrEstherMahlangu #WomensMonth
L’Oréal South Africa’s L’Oréalistar: House of Creatives is reimagining what it means to build beauty culture, placing creators at the centre of it all. ✨
Think less traditional campaigns, more co-creation. Less control, more creative freedom. From the Discovery Box to an immersive Sandton experience, @lorealistarza is where beauty, culture and community come together in real time.
We speak to the teams behind @cerave_africa and La Roche-Posay about why this shift matters now.
💬 Comment “Beauty” and we’ll DM you the full feature, or tap the link in bio to read more.
#lorealistar #houseofcreatives #beauty
Lights. Camera. Cannes. 🎬
The 2026 Cannes Film Festival has officially kicked off in France, opening at the iconic Grand Théâtre Lumière with a star-studded ceremony and a jury that’s as global as cinema itself.
Swipe to see the looks stealing the spotlight. ✨
#previdar #cannesfilmfestival
In Multitude Identity, colour moves like thought across the body, sometimes vivid and explosive, sometimes restrained into quiet geometries, sometimes slipping entirely beyond definition. Each look feels less like a transformation and more like a revelation, a different version of the same self unfolding in real time.
Here, clothing is not just worn, it thinks, it feels, it questions. Backgrounds dissolve into skin, textures breathe like wet paint, and identity stretches across possibilities without ever settling into one.
“I am not a single story. I am all the ones I can wear.”
Comment “Link” and we will DM you the full story, or head to the link in bio to read more. 🔗
Credits:
Creative Direction, Photography and Styling: Leonardo V @leovpage
Makeup: Letizia Maestri @letiziamaestri_
Model: Magdaline @takangiro
Modelling Agency: @wave_management
Iconic fashion designer David Tlale turned Johannesburg into a high fashion theatre, this time at the Gautrain station. 🔥
After redefining the Nelson Mandela Bridge as a runway, he proved once again: the city wasn’t just a backdrop, it was the muse.
Follow @previdar for more fashion news! ✨
📷: @davidtlale
#previdar #davidtlale
South African DJ, publicist and fashion designer Maria McCloy has sadly passed away at the age of 50. 🕊️
According to a family statement, McCloy passed away on Tuesday evening, 12 May, at Milpark Hospital in Johannesburg following heart failure.
A respected creative across music, fashion and media, she leaves behind a powerful legacy.
Rest in peace, Maria McCloy 🤍
Villa Simonne Boutique Hotel opens the door to a different kind of escape in Houghton, where global travel, cinematic design and old-world glamour come together in one unforgettable staycation.
Designed as an immersive experience, the hotel invites guests to step into a world of seventeen themed suites inspired by destinations like Marrakesh, Mykonos, Bali and Venice.
Swipe to see some of the reasons why you should visit @villa.simonne.boutique.hotel .
Comment “Travel” and we’ll DM you the full story, or tap the link in bio. 🔗
#previdartravel
Soweto Fashion Week AW2026 unfolds as a powerful expression of identity, creativity, and evolution within South African fashion.
Across three days, the @soweto_fashion_week runway became a space where emerging voices, established designers, and international perspectives intersected, each collection offering a distinct story shaped by culture, craft, and contemporary vision.
Comment “Fashion” and we’ll DM you the full story, or tap the link in bio for more. 🔗
📷: @sathiapatherphotography
#previdar #sowetofashionweek
The #AMVCA 2026 red carpet brought pure glamour and star power, transforming the night into a dazzling celebration of style, culture, and entertainment.
From bold couture statements to timeless elegance, every look reflected the creativity and charisma shaping Africa’s entertainment scene. Which one had you obsessed? 💫
Swipe to see some of the standout looks.
#amvca2026 #redcarpet
A year ago today, we released this editorial story I photographed for Previdar and it still remains one of my favourite bodies of work I’ve created on African soil.
Editorial photography has always been one of the purest forms of storytelling for me. Beyond the aesthetics, I love the process of building worlds collaborating with stylists, designers, glam teams, art directors and incredible talent to create images that feel timeless, cinematic and emotionally honest. It’s where fashion, culture, identity and imagination meet.
Over the years, I’ve had the privilege of shooting for some of the world’s leading magazines and publications across different cities and continents, but there is something deeply special about creating work here in Africa. The energy, texture, light, elegance and richness of our stories always bring a different kind of magic to the frame.
This Previdar editorial was one of those shoots where everything aligned beautifully; the styling, the mood, the creative direction and the intention behind every image. Looking back a year later, I’m still incredibly proud of what we created together and grateful to everyone who trusted my vision and contributed to bringing it to life.
More editorials. More storytelling. More African excellence.
Cover Star: @lisamadibe
Magazine: @previdar
Editor & Publisher: @sheilaafari / @frontpagemedia.co
Production Manager: @mancha.selebale
Photographer: @georgeq of @blackonyxatelier.za
Styling & Accessories: @thefashionofficial_za@helen_of_troy_styles
Wigs: @hairlobeauty
HD Specialist – Install & Styling: @laid_by_zethu
MUA: @gorgemakeup_za
Lighting Assistants: Tshepo V @zo_zoey_photography@emotions_studios
Cover Story: @sheilaafari
Cover Design: @skoigi
BTS Video: @raelsilver_rs
Social Media: @lihle_armani
Studio: @georgeqstudios
Brown Suit: @k.moraba_collective
Cover Star Team
Represented By: @anotherzero.africa
Assistant: @anne_xox3
PR: @kimsineke
