You bring the creativity. We bring the real opportunity. Welcome to the house! 🏡⭐️
The doors to L’Oréalistar are officially open! 🚪🔓
This is a space built on creative freedom, co-creation, and cultural collaboration. No rigid rules, just the freedom to choose how you create with some of the world’s most iconic beauty brands.💄🤳
Let’s build the future of African beauty storytelling together. 🌍✨🎬
Discover the house in the link in bio. 🔗
#Lorealistar
L’Oréal South Africa’s L’Oréalistar: House of Creatives is reimagining what it means to build beauty culture, placing creators at the centre of it all. ✨
Think less traditional campaigns, more co-creation. Less control, more creative freedom. From the Discovery Box to an immersive Sandton experience, @lorealistarza is where beauty, culture and community come together in real time.
We speak to the teams behind @cerave_africa and La Roche-Posay about why this shift matters now.
💬 Comment “Beauty” and we’ll DM you the full feature, or tap the link in bio to read more.
#lorealistar #houseofcreatives #beauty
Babellines, we’re giving away a double ticket so you and your bestie can step out, serve FACE and experience the Maybelline Masterclass with @lloydmbeauty . 😍♥️
Here’s how to enter:
💋Follow us @maybellineafrica
💋Tag your bestie (the one who never misses a glam moment😉 )
💋Drop a comment: Which Maybelline fave product keeps you looking flawless and feeling unstoppable?
T&C’s apply,
#MaybellineSA #Babellines #masterclass #makeup
✨ GIVEAWAY CLOSED ⚠️ ✨
I will be hosting an Idole Masterclass with @lancomeofficial tomorrow the 9th of May at 11am-1pm and I’m giving away 2 tickets to the intimate experience in Sandton 🎫
If you’re in the Sandton area tomorrow and would like to attend just comment “ 👋🏽 💕” and make sure your DM’s are open so I can contact you.
I’ll be DMing the two winners today at 18:00 sharp so you know and can get ready for tomorrow!
So excited to hang out and chat all things Idole 🫶🏽✨
A full house 🏡💫
Wrapping up our announcements by bringing all our Creatives in Residence together. This is the energy, the culture, and the creative freedom that powers L’Oréalistar: House of Creatives 🌍✨
They are setting the tone. Now it’s your turn to bring the energy.
#lorealistar
So freakin excited to share that I am one of the @lorealistarza Creatives in Residence! ✨
I’m so passionate about content creation, and being a part of this programme will allow me to share that with you! This industry is built on community and I’m so proud to working alongside L’Orealistar to help shape our next wave of incredible creators who embrace their stories & uniqueness!✨
We didn’t wait for a seat at the table, we’ve created our own home with our own rules! Welcome to the House of Creatives baby 🏡💚💥 #lorealistar
Big news, and it feels right ✨
I’m officially a Creative in Residence with @lorealistarza .
This one is bigger than just me ; it’s about storytelling, culture, and redefining what creative expression in Africa looks like. I’ll be co-creating with the community and the L’Oréalistar team to push boundaries, shift perspectives, and make space for bold ideas.
We’re not just creating… we’re changing the narrative.
Stay close because this is going to be special 🤍🔥
You can do it! ✨💚
I’m so pleased to officially announce that I am one of the @lorealistarza Creative in Residence!
I will be co-creating with the L’Oréalistar team and community to reshape the narrative about creative expression in Africa.
So excited about everything that’s on the way! 🌍
A house is only as strong as the voices within it 🏡✨
Meet the Creators in Residence! ✨
These are the voices that will be co-creating our community from the inside out. They are shaping the narrative and championing creative expression across African culture.
Whether that be shaping the very quests that you’ll be working on, modelling authentic content, or leading the way for future house guests, they are the blueprint.
#Lorealistar
Big energy only! ⚡️ Just unboxed my @lorealistarza House of Creatives Discovery Box & we’re leaning into all things versatile 🫢.
I’ve been using these brands for years, but being invited into the House to create on my own terms? That’s the real tea, just pure creativity and a whole lot of sparkle. 💎 thank you @lorealistarza for picking me 🫶🏼🫱🏼🫲🏽💄
Get ready, because the looks we’re about to create are next level. Which product are we testing first? 👇
#lorealistar #makeupartist #lorealprofessional #unboxing
