We had the pleasure of bringing to life @noted.collective latest campaign for Elizabeth Arden starring Leighton Meester. The Pendulum team built out a system inside of Houdini and Nuke to create art directable flower petals that could interact with both talent and product.
Directed by Betina Du Toit
DP: Willy Busfield
VFX and Online by Pendulum @pendulum.vfx
VFX Supervisor: Ryan Zum Mallen @rynozoom95
VFX Producer: Damian Giampietro @supdamian
CG Generalists: Cameron Burns @captvart & Daichi Sakane @daichisakane
Composite Lead: Parth Gupta @nuke_fx
Compositors: Diana Iatsenko & Victor Velasco @vic_velasco10
VFX Editor/Online Editor: Andy Nguyen @thamkz
Production Support: Dena Zum Mallen @oc.dena
On-Set VFX Supervisor: Aaron Raff
Agency: Case Agency @caseagency
Talent: Leighton Meester @itsmeleighton
Post House: Lost Planet @lostplanetpost
Editor: Rachel Butler @rache1b
Assistant Editor: Devin Blake
Producer: Kyle Cohen
Executive Producer: Casey Cayko
Sound: Alt Mix @alt_mix_studio
Mix: Cory Melious @mr_melious
Colour: Alter Ego @alteregopost
Sr. Colourist: Eric Whipp @eric_whipp
Colour Assistant: Corey Martinez @coreycoreyoo
Executive Producer: Pravina Sippy @producer.pravina
Looking back on of our favorites from the end of 2025, Levi’s x Disney’s celebration of Toy Story’s 30th anniversary.
Our team worked with production to augment practical builds with cg set extensions. All while staying true to Toy Story’s miniaturized world.
🐍🥾
Director: Andrew Primavera
Agency: MGX Creative
VFX by @pendulum.vfx
VFX Supervisor: @rynozoom95
VFX Producer: @supdamian
CG Generalist: @captvart
Compositor: @richard.d1
Production Support: @oc.dena
On-Set VFX Supervisor: @vic_velasco10
Editor: Camille Getz
Color: Kinan Chabani
CEO MGX, Creative Director: Karam Gill
Head of Production: Blase Biello
Producer: Maggie Phillips
Production Manager: Anthony Ruff
Associate Producer: Meghna Chakraborty
1st AD: Mallory Chevalier
Casting Director: Kasia Szarek
Production Assistant: Andrew Sobolewski, Adela Tobon, Michael Pastore, Vincent Iuliano, Ethan Johnson May
Director of Photography: Elijah Guess
1st AC: Aaron Seller
DIT: Skyler Dokhan
Stills Photographer: David Avalos
Photo Assist: Jessica Czarnecki
CLT: Sven Van Ostrand
ACLT: Chris Ginnaven
SLT: Michael Proa & Jackson Mach
Key Grip: Kevin Paniagua
BBG: Philip Woolridge
Grip: Max Goldenberg, Riley Prichard, Jeremy Baker
Production Designer: Kaycee Tarricone
Art Director: Logan Rauhut
Set Decorator: Jonathan Rodriguez, Miro Serrell Freed, Frankie Decker
Construction: Davis Mcdonald, Kendal Rintalan
H/MUA: Jessica Allen
Wardrobe Stylist: Rachel Haas
Wardrobe Assistant: Molly Stack
Tailor: Christina Marie Rivera
Talent: Jonah Bacal, Taylor Deshotel, Allie Young, Alejandro Galaviz, Abby Thurston, Nikko Woods
Head of Post Production: Harrison Kunz
Post Producer: Chris Osborn
Post Coordinator: Erin Teevens
“Training In Your Sleep” official spot with @taylor_fritz and @eightsleep directed by Cullen Blanchfield @cullensframes
This was an incredible project with an even better team through and through. We created this piece only having Taylor for two hours on location in Bel Air, CA. This is a full motion and stills campaign, airing throughout the US Open coverage.
Stay tuned for the official still photography by @cullensframes and best of luck to @taylor_fritz at the US Open!
Director/Photographer: Cullen Blanchfield @cullensframes
Director of Photography: Logan Fulton @loganfultondp
EP: Cullen Blanchfield @cullensframes
1st AD: Zack Stack @zackstack_
Gaffer: Donald Nam @cinenam
Key Grip: Thomas George @thomasgeorgedp
1st AC: Jacob Lallas @jacoblallas
First Assistant: Hector Prida @hectorprida
Digitech: Brandon Kalpin / Running Pixels @brando_kalpisian@runningpixels
Grip: Pete Soto
2nd AC: Kelly Pennington @kellyp_
PA: Brandon Hernandez @brand0nhernandez
Tennis Coach: Julia Eshet @juliadaleee
Client: Sabina Blankenburg @beana.b
Production: @essencepictureco
Editor/Sound Design: Ethan Jacob @ethanjacob
Colorist: Cameron Marygold @cameronmarygold@fairchild.color
VFX: Pendulum @pendulum.vfx
VFX Producer: Damian Giampietro @supdamian
VFX Supervisor: Ryan Zum Mallen @rynozoom95
Compositing Lead: Parth Gupta @nuke_fx
Compositor: Darmen Daulet @on_ynn
Production Support: Dena Zum Mallen @oc.dena
Sound Mixer: Joe Mullins @thejoemullins
#taylorfritz #eightsleep #usopen #usopen2025 #dreams #cullenblanchfielddirector