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Alfonso Ruiz

@alfonso____ruiz

Creative Director & Art Director @ JLNY Sometimes I make ads. Sometimes I make posters. Personal @alfonso.ruizc
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Things we dropped in 2025.Wayyy too many people to thank for all this work. Not all but a lot… and much more of it coming in ‘26
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Things we dropped in 2025. Wayyy too many people to thank for all this work. Not all but a lot… and much more of it coming in ‘26 ✌🏼✌🏼
177 13
4 months ago
Hell of a season Ant. Back to back Western Conference Finals. We'll be back, Believe That."MAN DOWN" Parts 1 & 2 Directed by @onda. This has to be some of the most fun we've ever had doing what we do.BIG Thanks as always to our incredible partners @_pwebber @bjacobcarr @fivemjc at @adidasbasketballProduction Co: @prodcofficialEP: Emma Wilcockson & Zico JudgeHead of Production: @sandersstormProducer: @malcolmduncanyoloDP: @a.y.truongPD: @hannahcarleneAgency: @johannesleonardoCreative Directors: @alfonso___ruiz ( ‍↔️) & @itszackCreatives: @africanamericanartist Christian Bermudez @_karannotkaren @anti.kevSr. Designer: @hanlobellzSr. Producer: @olimcavoyGroup Exec. Producer: @doubledieepAcct. Director: @jackehaleyAcct. Supervisor: @wave_spencerSr. BA Director: @joe_bringGCDs: @herelieshunter @jephburtonEdit: @tom.hohle @cabineditVFX: @pendulum.vfxColor: @eric_whipp @alteregopost
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Hell of a season Ant. Back to back Western Conference Finals. We'll be back, Believe That. "MAN DOWN" Parts 1 & 2 Directed by @onda . This has to be some of the most fun we've ever had doing what we do. BIG Thanks as always to our incredible partners @_pwebber @bjacobcarr @fivemjc at @adidasbasketball Production Co: @prodcofficial EP: Emma Wilcockson & Zico Judge Head of Production: @sandersstorm Producer: @malcolmduncanyolo DP: @a.y.truong PD: @hannahcarlene Agency: @johannesleonardo Creative Directors: @alfonso___ruiz (🙂‍↔️) & @itszack Creatives: @africanamericanartist Christian Bermudez @_karannotkaren @anti.kev Sr. Designer: @hanlobellz Sr. Producer: @olimcavoy Group Exec. Producer: @doubledieep Acct. Director: @jackehaley Acct. Supervisor: @wave_spencer Sr. BA Director: @joe_bring GCDs: @herelieshunter @jephburton Edit: @tom.hohle @cabinedit VFX: @pendulum.vfx Color: @eric_whipp @alteregopost
104 3
11 months ago
Oasis week in NY and I can’t believe I get to do this shit. What started out as a conversation in passing turned into one of my favorite projects ever. To every single person involved along the way, luv u m8Campaign stills by the amazing @laurenluxenberg
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Oasis week in NY and I can’t believe I get to do this shit. What started out as a conversation in passing turned into one of my favorite projects ever. To every single person involved along the way, luv u m8 Campaign stills by the amazing @laurenluxenberg
195 24
8 months ago
From Glasto in ‘94 to Cardiff in ‘25, @oasis and @adidasoriginals are going to live forever.Directed by the inimitable @leighpowis, made possible by our brilliant partners at adidas. This was a special one, one I’ll never forget.Brand: adidas Originals & adidas UKChief Creative Officer: Alasdhair WillisCMO, Global Comms: Nick CraggsVP Brand, North Europe: Chris WalshSenior Director, Brand Communications: @marksy_steveBrand Marketing Director: Laura CoveneySenior Brand Marketing Manager: @nwhitw_Brand Communications Manager: @dijana.krnjajicProduction Director: @gretalouisebSenior Producer: @craggsieBusiness Affairs Director: Michelle MontgomeryBrand Consultant: @gary.aspdenBrand Consultant: Mike ChetcutiAssistant Trend Marketing Manager: Sam QuelchAgency: @johannesleonardoCreative Chairmen/Founders: @jan.jacobs.925 & Leo PremuticoCCO: @santana___jCEO: @helenfoulderandrewsECDs: @jephburton & @herelieshunterCDs: @alfonso___ruiz & @itszackACDs: @celiamortlock & @lofiamericanaHoP: @trockit007GEP: @doubledieepSenior Producers: @d_helene & @olimcavoy & Rose MahanProducer: @_sharizma_Associate Producer: @omarzapata.jpegDirector of BA: @dutchtablesSr Business Affairs Manager: @joe_bringGADS: @sarakatherinerich & @kakibjorklundAccount Director: @jackehaleyAccount Supervisors: @jskewes10 & @itskwoodsDirector of PM: @geansilleySr. Project Manager: @notoriousrikCSO: @cubemateGSD: @alenocedaHead of Comms Strategy: jonniedramaComms Strategy Director: @casey_anne13Social Strategist: @yeahlikecareyProduction Co: @ProdCofficialDirector: @leighpowisDP: Sayombhu MukdeepromFounders: Zico Judge & Ian Pons JewellExecutive Producer / MP - UK: Jon Adams —Executive Producer / MP - US: Emma WilcocksonExecutive Producer: Patrick WoodProducer: @theohuewilliamsHead of Production - UK: Sam LeveneHead of Production - US: Alanna DillionProduction Designer: Bon WalshStylist: @veritymaylaneHMU - adidas Partners: @nathanjasztalHair Stylist Eugene Suleiman: @eugenesouleimanMakeup Artist: Bev Pond Jones
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101 4
10 months ago
“No Lie” directed by @onda for @adidasbasketballWolves in 5. Shout out the best team in the game @_pwebber @fivemjc @bjacobcarrProduction Co: @prodcofficialEP: Emma Wilcockson & Zico JudgeHead of Production: @sandersstormProducer: @malcolmduncanyoloDP: @a.y.truongPD: @hannahcarleneAgency: @johannesleonardoCreative Directors: @alfonso___ruiz ( ‍↔️) & @itszackCreatives: @africanamericanartist Christian Bermudez @_karannotkaren @anti.kevSr. Designer: @hanlobellzSr. Producer: @olimcavoyGroup Exec. Producer: @doubledieepAcct. Director: @jackehaleyAcct. Supervisor: @wave_spencerSr. BA Director: @joe_bringGCDs: @herelieshunter @jephburtonEdit: @tom.hohle @cabineditVFX: @pendulum.vfxColor: @eric_whipp @alteregopost
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“No Lie” directed by @onda for @adidasbasketball Wolves in 5. Shout out the best team in the game @_pwebber @fivemjc @bjacobcarr Production Co: @prodcofficial EP: Emma Wilcockson & Zico Judge Head of Production: @sandersstorm Producer: @malcolmduncanyolo DP: @a.y.truong PD: @hannahcarlene Agency: @johannesleonardo Creative Directors: @alfonso___ruiz (🙂‍↔️) & @itszack Creatives: @africanamericanartist Christian Bermudez @_karannotkaren @anti.kev Sr. Designer: @hanlobellz Sr. Producer: @olimcavoy Group Exec. Producer: @doubledieep Acct. Director: @jackehaley Acct. Supervisor: @wave_spencer Sr. BA Director: @joe_bring GCDs: @herelieshunter @jephburton Edit: @tom.hohle @cabinedit VFX: @pendulum.vfx Color: @eric_whipp @alteregopost
105 3
1 year ago
“Receipts” directed by @onda for @adidasbasketballOne of my favorite pieces of work to date. Let’s get ‘em Ant. Thanks as always to our incredible partners @_pwebber @fivemjc @bjacobcarrProduction Co: @prodcofficialEP: Emma Wilcockson & Zico JudgeHead of Production: @sandersstormProducer: @malcolmduncanyoloDP: @a.y.truongPD: @hannahcarleneAgency: @johannesleonardoCreative Directors: @alfonso___ruiz ( ‍↔️) & @itszackCreatives: @africanamericanartist Christian Bermudez @_karannotkaren @anti.kevSr. Designer: @hanlobellzSr. Producer: @olimcavoyGroup Exec. Producer: @doubledieepAcct. Director: @jackehaleyAcct. Supervisor: @jesslevy96Sr. BA Director: @joe_bringGCDs: @herelieshunter @jephburtonEdit: @tom.hohle @cabineditVFX: @pendulum.vfxColor: @eric_whipp @alteregopost
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“Receipts” directed by @onda for @adidasbasketball One of my favorite pieces of work to date. Let’s get ‘em Ant. Thanks as always to our incredible partners @_pwebber @fivemjc @bjacobcarr Production Co: @prodcofficial EP: Emma Wilcockson & Zico Judge Head of Production: @sandersstorm Producer: @malcolmduncanyolo DP: @a.y.truong PD: @hannahcarlene Agency: @johannesleonardo Creative Directors: @alfonso___ruiz (🙂‍↔️) & @itszack Creatives: @africanamericanartist Christian Bermudez @_karannotkaren @anti.kev Sr. Designer: @hanlobellz Sr. Producer: @olimcavoy Group Exec. Producer: @doubledieep Acct. Director: @jackehaley Acct. Supervisor: @jesslevy96 Sr. BA Director: @joe_bring GCDs: @herelieshunter @jephburton Edit: @tom.hohle @cabinedit VFX: @pendulum.vfx Color: @eric_whipp @alteregopost
159 3
1 year ago
"Drop the Top" directed by @onda for @adidasbasketball and @theanthonyedwards_adidas: @_pwebber, @fivemjc @bjacobcarrProduction Co: @prodcofficialEP: Emma Wilcockson & Zico JudgeHead of Production: @sandersstormProducer: @malcolmduncanyoloDP: @a.y.truongPD: @hannahcarleneAgency: @johannesleonardoCreative Directors: @alfonso___ruiz ( ‍↔️) & @itszackCreatives: @africanamericanartist Christian Bermudez @_karannotkaren @anti.kevSr. Designer: @hanlobellzSr. Producer: @olimcavoyGroup Exec. Producer: @doubledieepAcct. Director: @jackehaleyAcct. Supervisor: @jesslevy96Sr. BA Director: @joe_bringGCDs: @herelieshunter @jephburtonEdit: @tom.hohle @cabineditVFX: @pendulum.vfxColor: @eric_whipp @alteregopost
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"Drop the Top" directed by @onda for @adidasbasketball and @theanthonyedwards_ adidas: @_pwebber , @fivemjc @bjacobcarr Production Co: @prodcofficial EP: Emma Wilcockson & Zico Judge Head of Production: @sandersstorm Producer: @malcolmduncanyolo DP: @a.y.truong PD: @hannahcarlene Agency: @johannesleonardo Creative Directors: @alfonso___ruiz (🙂‍↔️) & @itszack Creatives: @africanamericanartist Christian Bermudez @_karannotkaren @anti.kev Sr. Designer: @hanlobellz Sr. Producer: @olimcavoy Group Exec. Producer: @doubledieep Acct. Director: @jackehaley Acct. Supervisor: @jesslevy96 Sr. BA Director: @joe_bring GCDs: @herelieshunter @jephburton Edit: @tom.hohle @cabinedit VFX: @pendulum.vfx Color: @eric_whipp @alteregopost
137 5
1 year ago
IIINFINITY “WE THE REFERENCE” for @adidasbasketballDirected by @onda, Stills by @alexcascallanaMassive thank you to @neamen06 and @whoisaus for the vision and trust. We had one goal and that was to raise the bar, to create a new reference. Shot in Ikegami, without this team, none of that is possible.Agency: @johannesleonardoCCO / Founder: Jan Jacobs, Leo PremuticoECDs: @jephburton, @herelieshunterCDs: @itszack, @alfonso____ruizArt Director: @cb.sugarCopywriter: @africanamericanartistEP: @doubledieepSenior Producer: Carlos Valdivia, @olimcavoySenior Designer: @hanlobellzHead of Account Management: Sam McCallumGroup Account Director: Kaki PopeAccount Director: @jackehaleyAccount Supervisor: @jesslevy96Director of Business Affairs: Alesa Blanchard-NelsonSenior Business Affairs Manager: @joe_bringClient: @adidasbasketballSenior Director, Global Brand Marketing: @_pwebberDirector, Brand Communications: Neamen LewisAssistant Manager, Storytelling: Austin BoykinsSr Producer, Creative Shoot & Production: Bex SilverSr Producer: Jody HangerProduction Operations: Liz PowellProduction Company: ProdCo @prodcofficialFounding Partners / EPs: @ianponsjewell & Zico JudgeEP: Emma WilcocksonHOP: Kerry HaynieProducer: Brendan GarrettDP: @logan_triplettProduction Designer: @michael.younkerService Company: @freenjoyEPs: Nathan Scherrer & @tarashereePM: Sergio VaccaroProduction Coordinator: Shayan FarooqEdit: @cabineditEditor: @tom.hohleJunior Editor: Diana SeldinEP: Hope DuHaimeHOP: Lisa BarnableSr Producer: Marianna Oliveira-TerenzioVFX: @pendulum.vfxPost Supervisor: @rynozoom95Producer: @supdamianCompositor: @deeyatsProduction Support: @oc.denaColor: @ethos_studioColorist: @dantegianiProducer: Nat TereshchenkoHead of Production: Natasha SattlerExecutive Producer: James DrewManaging Director/EP: Eliana Carranza-PitcherSound Design & Mix: @barkingowlsoundSound Designer & Mixer: @dscostu_soundsMix Assistant: @henrygilchristExecutive Producer: @ben.aaJunior Producer: @jennapangilinanManaging Director: @still_carolMusic: Swami Sound
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160 8
1 year ago
A very late post but one that’s needed for the archives. Last year we started a campaign that changed the way we look at basketball ads. This, without question, is the proudest I’ve been to put something out—all thanks to the incredible people that helped bring it together@onda directs Believe That. for @adidasbasketball and @theanthonyedwards_Thanks to @_pwebber, @fivemjc, and @bjacobcarr for being the fearless partners that you are.Production Co: @prodcofficialEP: Emma Wilcockson & Zico JudgeHead of Production: @sandersstormProducer: @malcolmduncanyoloDP: @a.y.truongPD: @hannahcarleneAgency: @johannesleonardoCreative Directors: @alfonso___ruiz ( ‍↔️) & @itszackCreatives: @chrisintheurl @kelechi @_karannotkaren @anti.kevSr. Designer: @hanlobellzSr. Producer: @olimcavoyGroup Exec. Producer: @doubledieepAcct. Director: @jackehaleyAcct. Supervisor: @jesslevy96Sr. BA Director: @joe_bringGCDs: @herelieshunter @jephburtonEdit: @aaronibutler @thedeneditorialVFX: @pendulum.vfxColor: @eric_whipp @alteregopostSound: @rphlils @concret.form
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A very late post but one that’s needed for the archives. Last year we started a campaign that changed the way we look at basketball ads. This, without question, is the proudest I’ve been to put something out—all thanks to the incredible people that helped bring it together @onda directs Believe That. for @adidasbasketball and @theanthonyedwards_ Thanks to @_pwebber , @fivemjc , and @bjacobcarr for being the fearless partners that you are. Production Co: @prodcofficial EP: Emma Wilcockson & Zico Judge Head of Production: @sandersstorm Producer: @malcolmduncanyolo DP: @a.y.truong PD: @hannahcarlene Agency: @johannesleonardo Creative Directors: @alfonso___ruiz (🙂‍↔️) & @itszack Creatives: @chrisintheurl @kelechi @_karannotkaren @anti.kev Sr. Designer: @hanlobellz Sr. Producer: @olimcavoy Group Exec. Producer: @doubledieep Acct. Director: @jackehaley Acct. Supervisor: @jesslevy96 Sr. BA Director: @joe_bring GCDs: @herelieshunter @jephburton Edit: @aaronibutler @thedeneditorial VFX: @pendulum.vfx Color: @eric_whipp @alteregopost Sound: @rphlils @concret.form
180 11
1 year ago
HEY JUDE directed by @greg_hackett for @adidas. This is a special one—I grew up watching football adverts from my favorite stars—Zizou, Ronaldo, Beckham, the list goes on. To do this for the next generation of English football has been a truly emotional journey. Big game today, let’s go get it Jude. Big thanks to my man @marksy_steve, thanks for the unparalleled support.Feat:@judebellingham @davidbeckham @franklampard @stormzy @wrightyofficial @laurawoodsy @officialmartintyler @officialpeterdruryAgency: @johannesleonardoCCO, Founder: Leo Premutico & @jan.Jacobs.925GCD: @jephburton & @herelieshunterCD: @alfonso___ruiz & @laszloszlobodaADD: @hanlobellzSenior Designer: @karanleomesHoP: @trockit007EP: @doubledieepSr. Producer Film: @ohoneyidkSr. Producer OOH: @roseritaHoA :@mccallumsamGAD: @kakibjorklundAD: @jackehaleyAS: @wave_spencerDoPM: @geansilleyDoBA:@dutchtablesSr. BA: @joe_bringBrand: @adidasfootballCCO: Alasdhair WillisSVP, Global Comms: Nick CraggsSenior Director, Brand Comms: @marksy_steveDirector, Managing Editor - London Newsroom: Ben EastwoodSenior Publishing Manager - Sport: Johny SilcockSenior Creative Producer: @gretalouisebSenior Shoot Producer: Bethen Morson @bethenmorsonProd Co: @spindlefilmsDirector: @greg_hackett2nd Unit Director: @ethan_grahamDoP: @edlegrelleEP: @maylingjinnaProducer: @gaggsc1st AD: Dom AshbridgeProd Designer: @_maxrandallWardrobe Stylist: @rebeccaorrickMakeup Artist: @ajmakeupmanEditor: @tim_swabyExecutive Producer: @maylingjinnaProducer: @gaggscVFX: @blacksmithvfxFounders: @Charlottea_Arnold @Tombussell Iwan ZwartsHoP: @PerrytateProducer: Lily Sarokin & @Charlottea_Arnold2D Lead: @Linkisur2D Artist: @ThewoodstvColor: @company_3Colorist: Simon BourneColor Producer: @chrisanthonyproducerSound & Mix: @barkingowlsoundCreative Director: @kellybayettExecutive Producer: @ben.aayProducer: @jennapangilinanSound Design:@guskovenMixer: @dscostu_soundsArchival Research: @the_director_studio
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160 9
1 year ago
TERRACE, directed and shot by the guy @vincenthaycock and edited by my friend @thekidmatt. We shot this last winter in CDMX, a run through the neighborhoods of the world. It’s one of my favorite campaigns ever to see out in the wild. The three stripes are really taking over the world. Big thanks to @anniebazza, Nic Galway, and @adidasoriginals for their vision of beautiful work.Agency: @johannesleonardoGCD: @jephburton @herelieshunterCD: @itszack @alfonso____ruizCreative: @anti.kev @_karannotkarenGAD: @kakibjorklundAD: @jackehaleyAS: @sydneybryantjurisEP: @doubledieepSr. Producer: @dissafected_hombreProducer: @_sharizma_Stills Producer: @olimcavoy@somesuchandco @cabineditFull credits to follow.
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TERRACE, directed and shot by the guy @vincenthaycock and edited by my friend @thekidmatt . We shot this last winter in CDMX, a run through the neighborhoods of the world. It’s one of my favorite campaigns ever to see out in the wild. The three stripes are really taking over the world. 🌎🌍🌏 Big thanks to @anniebazza , Nic Galway, and @adidasoriginals for their vision of beautiful work. Agency: @johannesleonardo GCD: @jephburton @herelieshunter CD: @itszack @alfonso____ruiz Creative: @anti.kev @_karannotkaren GAD: @kakibjorklund AD: @jackehaley AS: @sydneybryantjuris EP: @doubledieep Sr. Producer: @dissafected_hombre Producer: @_sharizma_ Stills Producer: @olimcavoy @somesuchandco @cabinedit Full credits to follow.
201 18
1 year ago
RIVALRY, directed and edited by my friends @fiksey and @beauadickson . One of my favorite pieces of work from last year. This one is LONG overdue—shot last summer in NYC—an ode to the city and the Rivalries that keep us going. This Director’s Cut is one that couldn't stay in the vault.I love the journey we have been on with @adidasbasketball and @johannesleonardo . Big shouts to every single person on this project.GCD: @jephburton @herelieshunterCD: @itszack @alfonso____ruizCreative: @noahbramme @andreskarlsson__GAD: @kakibjorklundAD: @jackehaleyAS: @jesslevy96EP: @doubledieepSr. Producer: Kim Edwards@artclasscontent @cutandruneditFull credits to follow.
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RIVALRY, directed and edited by my friends @fiksey and @beauadickson . One of my favorite pieces of work from last year. This one is LONG overdue—shot last summer in NYC—an ode to the city and the Rivalries that keep us going. This Director’s Cut is one that couldn't stay in the vault. I love the journey we have been on with @adidasbasketball and @johannesleonardo . Big shouts to every single person on this project. GCD: @jephburton @herelieshunter CD: @itszack @alfonso____ruiz Creative: @noahbramme @andreskarlsson__ GAD: @kakibjorklund AD: @jackehaley AS: @jesslevy96 EP: @doubledieep Sr. Producer: Kim Edwards @artclasscontent @cutandrunedit Full credits to follow.
120 9
1 year ago
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