Web copy that says nothing is my pet hate. Big words, little specificity and zero personality take up way too much space on the internet. So unearthing and giving voice to the personal story behind every brand that NYC textiles resource Angela Brown represents was a dream.
Look at all that life and love on the page 👉🏼
Thank you @angelabrownltd
Introducing a curious sort of calendar for a curious sort of now.
Following last year’s success with Between The Lines 01, this time we made you a limited edition calendar that kinda looks like a magazine and works like a flip book. Each turn of the inside pages combines the same words (pulled from my actual journals) into new daily possibilities.
Orders now live at the link in bio 💙
A pleasure to consult on the script for this exciting announcement from @nothing last week. Can't stop watching it, it's so beautiful 😍
Thank you @buck_design
Sound design: @zeligsound
Amidst a rapidly-shifting luxury landscape, California fashion label @vince realised the urgent need for a distinctive point of view.
Over months of immersion calls and in-depth research, we dug into the values and codes that make the brand what it is today.
We discovered a confident commitment to quality and ease; a strong sense of curiosity and interest in culture, plus a curatorial eye for the good things in life.
The new voice anchors on the notion of 'A life well lived' and is brought to life here across dozens of channels and touchpoints.
Peruse these extracts of our collective labour at your leisure.
From the archives: Life is in the making
British interiors brand @custhom is known for its striking wallpaper, homeware and fabric designs. But there's a whole world of craft, technology, materials and environmental impact underpinning everything they do.
The new positioning brings this maker mindset to the surface, tying it in with the founders' philosophy of a life of happiness, longevity and, ultimately, meaning.
Channelling a potent blend of LOVE + RAGE to match @kittywillowflowers playful decadence.
A bit Mary Shelley, a bit modern womanhood, a whole lot of fun from high level fundamentals down to product descriptions.
If you're in the market for DRAMA (wedding? event? set design?) then snap her up before night falls.
The Goldsmiths' Centre is the jewellery and silversmithing industry's go-to for ongoing professional development.
But with so many strings to their bow, the charity's positioning and messaging lacked clarity, leading to internal misalignment and external confusion.
We partnered with the Centre to redefine their brand foundations and verbal identity, then bring it to life in their annual impact report.
Giving voice to the walls at @qcterme@qcspa in New York 🗽
We loved combining our naming, copywriting and transcreation chops to bring the company's wonder and fantasy-driven positioning to life across its two monumental historic buildings on Governors Island.
Thanks to the team for encouraging us to break all the grammar rules and dream up new visions for the space.
As the world's biggest wholesale platform for small businesses, Faire is fighting against streets of sameness; celebrating the unique character of local communities instead.
With our friends @anywayscreative , we created a digital and OOH campaign that honed in on the brand's dual focus on uniqueness and community.
Harnessing local pride and small business spirit, bold rallying cries tailored to select businesses are set alongside beautifully shot portraits of the people who power them.
How many languages does your brand speak?
We recently collaborated with @studiokoto to transcreate the distinctive character of their new tone of voice for @satispay .
Want to know exactly how we did it? Head to the linktree in bio.
