Studio Form

@form_digital

Scottish Design Agency of the Year 2025. A strategy, brand and digital studio based in Scotland. Design with intent.
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Weeks posts
New Work - Introducing Red Dot With one foot in Colombo and the other in the UK, @reddot_tours takes travellers to the heart of Sri Lanka, India, Bhutan, and the Maldives, offering a richness of experience far from the well-trodden path. They approached us to create a digital experience that matches the depth and individuality of their travel offering. We moved away from the standard travel website model to build a platform around storytelling and immersion, drawing on editorial design to bring this to life. Rather than presenting countries simply as destinations, we positioned them as layered experiences designed to spark curiosity and build trust. In collaboration with the client, we worked with travel photographers, local photographers and videographers to capture the atmosphere, detail and everyday beauty of each country, rooting the art direction in real travel rather than polished luxury tropes. Drawing inspiration from our own travel journals, we created a voice with a pulse and translated the brand’s messaging into website copy that stirs the senses and lets Red Dot’s on-the-ground knowledge shine through. Information on seasonal weather, local festivals, transport, cultural insights, interactive maps and must-see highlights gives visitors the confidence to explore locations in-depth and arrive better informed. This helps Red Dot’s experts spend less time answering basic queries and more time shaping personalised itineraries. To support the content-rich design, we introduced a disciplined typographic system with bold, expressive display copy balanced by highly readable supporting text. We also delivered an intuitive favourites feature, allowing users to save hotels and experiences as they browse and attach them to their enquiry, giving the Red Dot team a valuable starting point for trip planning. 🔗Link in bio The project team: Creative Direction: Studio Form & @kirstenmakes Website design & front-end: Studio Form Website copy: Kirsten Murray and @openingline__ Website build: Saberion Project consultant: Kate Hall (Pook) at @kapara_collection
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3 days ago
New Work - Introducing Red Dot For an industry built on the thrill of discovery, tailor-made travel has become ironically predictable. When everyone’s offering “luxury escapes” and “award-winning service”, no one’s standing out. @reddot_tours is the outlier. With one foot in Colombo and the other in the UK, they take travellers to the heart of Sri Lanka, India, Bhutan, and the Maldives, offering a rare richness of experience far from the well-trodden path. We partnered with them to translate this into a new positioning, identity, and website that invites curious explorers to swap the guidebook for a good story. The result is a brand that now reflects the people, passion, and personal touches behind every Red Dot trip. “Working with Studio Form and Kirsten on this project has been a complete joy from start to finish… Their approach was very personal. They took the time to really understand our business, worked collaboratively, and were genuinely invested in achieving the right outcome. What really stood out was their ability to combine clear strategic thinking with creative that felt both distinctive, niche and forward thinking.” – Kate Pook The rebrand has gone on to receive two @scottishdesignawards , in the categories of Craft and Website Design. A huge thanks to Kate from @kapara_collection and the team at Red Dot for putting their trust in us, and well done to all the other nominees. 🔗 Link in bio The project team: Creative Direction: Studio Form and @kirstenmakes Positioning, messaging & tone of voice: Kirsten Murray and @openingline__ Visual identity design: Studio Form Website design & front-end: Studio Form Website copy: Kirsten Murray & Opening Line Website build: Saberion Project consultant: Kate Hall (Pook) at @kapara_collection Illustration: @harrykoverts Videography: VizuloFilmz
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3 days ago
New Work - Introducing Red Dot For an industry built on the thrill of discovery, tailor-made travel has become ironically predictable. When everyone’s offering “luxury escapes” and “award-winning service”, no one’s standing out. @reddot_tours is the outlier. With one foot in Colombo and the other in the UK, they take travellers to the heart of Sri Lanka, India, Bhutan, and the Maldives, offering a rare richness of experience far from the well-trodden path. We partnered with @kirstenmakes and @openingline__ to translate this into a new positioning, identity, and website that invites curious explorers to swap the guidebook for a good story. Drawing inspiration from our own travel journals, we created a voice with a pulse that lets Red Dot’s on-the-ground knowledge shine through. To match this energy, point-of-view photography and videography transport you to the centre of the action, whether zooming through the streets of Kandy in a tuk tuk or floating down the backwaters of Kerala by kayak. From the bespoke brand pattern, inspired by traditional motifs, to the logotype that reflects the character of Sri Lanka’s hand-painted typography, the visual identity is a celebration of heritage and culture. The rebrand has gone on to receive two @scottishdesignawards nominations, in the categories of Craft and Website Design. A huge thanks to Kate from @kapara_collection and the team at Red Dot for putting their trust in us, and well done to all the other nominees. 🔗 Link in bio Illustration credit: @harrykoverts
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3 days ago
The Glenrothes 51: 1st Place at the DIELINE awards 2026 Last week we headed over to New York for the 2026 @thedieline awards, a global competition celebrating creativity, sustainability, and innovation in packaging design. Out of over 1,500 entries we are excited to share that our work for @theglenrothes 51 was awarded first place in the luxury category. Congratulations to all the nominees and winners, it was fantastic to meet such incredible talent from all across the globe. Thank you to the DIELINE judges and organisers for an incredible day. We were delighted to be joined by Jamie from @zonecreationslondon , the manufacturer of the Glenrothes 51 to join us in the celebrations. They were an incredible partner for this job and their reputation speaks for itself in delivering the highest quality luxury products. A true creative collaboration. Learn more about the awards - 🔗 Link in bio
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5 days ago
Luxury packaging has typically looked velvet-lined with weighted lids that open with a satisfying sigh, so when a design reframes everything we thought we knew about what premium presentation, you remember it more.⁠ ⁠ The Glenrothes 51 packaging is designed by @form_digital and houses a 51-year-old Speyside single malt inside a solid Jesmonite casing that must be physically shattered to reach the bottle. ⁠ ⁠ Link in bio for the full article.
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24 days ago
Introducing Next of KIN We’re proud to be the first agency supporting the launch of ‘Next of Kin’ , which aims to connect emerging creatives directly with agencies in the North East. Our strand, ‘To Whom It May Concern’, was inspired by something we see often: students eager to break into the industry, but unsure how to approach it. We’re now working with three students, @ailidhjamiesondesign @emily_forrest_studio and @le0_wilson all students at @graysschoolofartaberdeen as part of our initial wave. giving them an honest, hands-on introduction to agency life, from quoting for jobs to building confidence, presenting ideas and navigating client relationships. This is one of many exciting things happening at @kin.abz , and to be part of it is something truly special. “The entire team at Form felt like an extension of our own - they were thoughtful, responsive, and deeply invested in the success of Kin. The team listened carefully, guided on decision-making, and delivered work that exceeded our expectations. They brought not only exceptional creative skill from the start, but a complete understanding of our goals and mission - we couldn’t have asked for better partners on this!” @miss_njw , Co-Founder of KIN 🖥️ Agencies - Want to get involved? Contact Kin and see how you can shape your version of Next of Kin togther . 👨‍🎓 Students - Want to get involved in the next group? We (Studio Form) will be reaching out after summer to schedule in the next group for ' To whom it may concern' , so give Kin and us a follow on social to keep up-to-date. Animation credit: @zoebuyers
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1 month ago
New Work: Glenrothes 51 Suspended between creation and destruction. The Glenrothes 51 holds decades of tradition, unlocked by one radical decision. More to come... 👀 🔨
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1 month ago
The Glenrothes 51 Every material, every edge, every fracture point was pushed and refined. Jesmonite density. Wall thickness. Internal geometry. Impact response. Because this was never about protecting the object. It was about designing the moment it gives A true creative collaboration. Studio Form – Creative Direction & Design Lead @theglenrothes – Concept & Creative Direction @zonecreationslondon – Manufacture & Design Learn more - 🔗 Link in bio 📷 @because_flash_gordon
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1 month ago
🧡 Tonight is the night! 🧡 The official launch of @kin.abz we are so excited about the sold out launch event - cannot wait to be in a room overflowing with creative energy, ideas, interactions and inspiration. Plus a DJ, a bar and the one & only @jimmyturrell See you all there! If you missed out this time, don’t worry - this is just the beginning.
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1 month ago
New Client: Tuko Some projects just click instantly. This was one of them. The idea is so clear and so needed, you immediately wonder why no one has tackled it properly before. Most baby carriers haven’t really been designed with dads in mind, and that becomes obvious the moment you put one on. Tuko is changing that. This is not just a visual rethink. It’s about how a carrier fits, how it works, and how it feels to wear. The thinking behind it is simple, honest, and long overdue. What makes this project even more meaningful is what it represents. We’re not designing something to sit on a shelf. We’re helping shape a product that becomes part of real everyday moments for parents and families. Talking on the collaboration our creative director Mark Gordon said: “Working with the founder Ben Leonard has been a pleasure, clear in his thinking, quick to make decisions, and focused on building something that genuinely works, not just something that looks good.” Looking forward to sharing more as it comes together. 📷 @because_flash_gordon
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1 month ago
✨ IT’S LIVE ✨ Our website is officially out in the world and we’re obsessed. A HUGE thank you to @form_digital , @camron_fraser and all of the team for all of their hard work and creative genius 💛 Go check it out! 🔗 Link in bio
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2 months ago
New Work: Kin Introducing @kin.abz ,a brand new charity championing emerging creatives. We have been busy behind the scenes building Kin’s new brand system, just in time for their launch night at the end of the month. 🗓️ Save the date: Thursday 26th March, Upstairs @ Triplekirks, Schoolhill, Aberdeen, 7pm - Late Expect bold ideas, honest conversation, and serious inspiration, with the incredible @jimmyturrell helping kick things off. Jimmy Turrell is a graphic artist and video director, known for blending handmade collage, drawing, screenprinting and painting with digital techniques. He has worked with the likes of Chanel, Universal Music, Nike, Pentagram, Levi’s, MTV, The New Yorker, Capitol Records, Condé Nast, Wu Tang Clan, The New York Times and Greenpeace. A room full of local creatives. Ready to connect. Ready to shake things up. Are you in? 🎟️ Grab your ticket now, link in bio 📹 @zoebuyers
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2 months ago