New Work - Introducing Red Dot
For an industry built on the thrill of discovery, tailor-made travel has become ironically predictable. When everyone’s offering “luxury escapes” and “award-winning service”, no one’s standing out.
@reddot_tours is the outlier. With one foot in Colombo and the other in the UK, they take travellers to the heart of Sri Lanka, India, Bhutan, and the Maldives, offering a rare richness of experience far from the well-trodden path.
We partnered with them to translate this into a new positioning, identity, and website that invites curious explorers to swap the guidebook for a good story.
The result is a brand that now reflects the people, passion, and personal touches behind every Red Dot trip.
“Working with Studio Form and Kirsten on this project has been a complete joy from start to finish… Their approach was very personal. They took the time to really understand our business, worked collaboratively, and were genuinely invested in achieving the right outcome. What really stood out was their ability to combine clear strategic thinking with creative that felt both distinctive, niche and forward thinking.” – Kate Pook
The rebrand has gone on to receive two
@scottishdesignawards , in the categories of Craft and Website Design.
A huge thanks to Kate from
@kapara_collection and the team at Red Dot for putting their trust in us, and well done to all the other nominees.
🔗 Link in bio
The project team:
Creative Direction: Studio Form and
@kirstenmakes
Positioning, messaging & tone of voice: Kirsten Murray and
@openingline__
Visual identity design: Studio Form
Website design & front-end: Studio Form
Website copy: Kirsten Murray & Opening Line
Website build: Saberion
Project consultant: Kate Hall (Pook) at
@kapara_collection
Illustration:
@harrykoverts
Videography: VizuloFilmz