ODDA

The new issue of ODDA No. 30, “The Expanse Of Our Needs”, for Spring/Summer 2026 and Pre-Fall 2026 celebrates proportions not as a rule to follow, but as something to be played with, moving across fashion, art, and food, where lines blur and meaning shifts. At the same time, fashion is in the middle of real change—creatively, socially, culturally—pointing to a new moment where what feels honest matters more than ever, and the everyday starts to carry its own weight. Cover 1/10 of ODDA 30, “The Expanse Of Our Needs” features @illit_official wearing @noirkeininomiya , photographed by @danielgarzee and styled by @davidmartingss In a world where talent is constantly judged and filtered, ILLIT emerged like a spark. Five young women brought together through unexpected paths, finding their rhythm on stage and in life. From the first call to their final performance, their journey has been about trust, instinct, and a chemistry that can’t be forced. ILLIT isn’t just a girl group; it’s a story of growth, discovery, and expression. “We just hope that five years from now, we will be even closer and tighter as a group. We also hope to keep expanding our spectrum, so that our uniqueness would be more visible and versatile. The best thing that we can do is to just work hard on what we have to do right now, and think about the future step by step, gradually. We are exactly where we need to be.”- ILLIT Fashion Coordinator @lolamaqueda General Coordinator @lauramartinlp Production @starch.haus Set Designer @gaetbaue Group Creative Director @xerianheu Casting @songepark823 @kaorex23 Make-up Artist @ahreum__seo (for Yunah, Minju, Moka) and @anseyeongg (for Wonhee, Iroha) Hair Stylist @gabe.sin In conversation with @an_gel_n Executive Producer @minkimmy Producer @renamhoon Movement Director @blueish_leau Lighting & Digital Tech @nowitstinne Production Assistants @uziinn and @heeduk.park Photographer’s Assistant @jongheyokle Gaffers #HoikJo, #SuwonSon and #GeonyeolBae Movement Direction Assistant @jju_.j Fashion Assistants @tayloredodd , @hyennk , @rubyredrosess and @josefearless   Stay tuned and pre-order now in the link in bio. #ODDA30TheExpanseofOurNeeds

Today, on Oscars night @theacademy , ODDA takes a new direction on how we envision the launch of the magazine moving forward. In order to connect with the culture and our audience from a broader perspective, with open arms, we launched a Billboard on Sunset Boulevard to celebrate freedom of speech, to encourage speaking up for your rights, to feel free, and to give a voice to the many people out there who need to feel supported—to let them know we have their backs. This Billboard image has been created as a prelude to the release of ODDA 28, opening in Paris on March 5th before touching down globally. In the photo, @rubuenooo is wearing a women’s wear look by @alexandermcqueen S/S 2025. In celebration of embracing diversity and self-comfort, regardless of your sexual inclinations, we aim to support and open the eyes of those who need to see further, to a more inclusive world. Alongside this billboard, a limited poster available in exclusive POS will be announced at further notice. “You never completely have your rights, one person, until you all have your rights” – Marsha P. Johnson Photographed by @andres.sanjuan Creative Director and Fashion Editor @davidmartingss Casting Director @george_raymond_stead Model Rubuen Bilan-Carroll @rubuenooo @supa.worldwide Coordination @lauramartinlp Fashion Assistant @hayleydownes_ Drone manipulated by @_noahluke and coordinated by @alexmariehansen Stay tuned #ODDAbillboardSunsetBlv #ODDA28WhatWeFound

ODDA 29 “The Way We Are” is now available on Amazon Kindle and in the ODDA magazine app for subscription. Visit the links in bio for more information. #ODDA29TheWayWeAre

@dior first Cruise collection by Jonathan Anderson tonight in Los Angeles. A collection suspended between memory and fiction. Under the direction of Jonathan Anderson, precision tailoring met washed silks, exaggerated proportions, and cinematic glamour — a wardrobe that felt intimate and performative all at once. There was something beautifully unresolved about the collection: nostalgia without romanticism, elegance without rigidity, femininity reframed through tension and restraint. Rather than recreating Hollywood fantasy, Jonathan Anderson distorted it, transforming the runway into a scene charged with atmosphere, emotion, and ambiguity. A collection less interested in dressing reality than in constructing its own universe while empowering culture with key features such as the feather hats by @philiptreacy or the collaboration with artist Ed Ruscha. #ODDAmagazine

It is not often that one is introduced to a girl group with such fresh energy as ILLIT. Their story of formation is a modern-day lesson in chemistry and talent, thrown together in front of our very own eyes, as audiences became part of the creation process. The idea of ILLIT’s formation came in 2023, when entertainment company HYBE announced the creation of the reality talent competition show “R U Next?”, seeking talent to create the next generation’s big girl group under its label BELIFT LAB. Twenty-two hopeful artists joined the competition, where their talent, determination and skills were trialed and tested in ways intended to create magic. As their final performances were broadcast live worldwide, the audience also had the power to select and connect with them, and thus, YUNAH, MINJU, MOKA, WONHEE, and IROHA’s synergy together all created @illit_official “It was so amazing, just like IROHA, to spend time growing up across both Japan and South Korea, and it taught me how special both experiences were for me. We have a lot of similarities.“ - Moka “I’ve always loved dancing and singing, and it was the greatest opportunity for me to do what I love. I was able to learn Korean very quickly, so I felt like I grew up with two cultures at the same time, which was so great.” - Iroha Photographer @danielgarzee Fashion Editor @davidmartingss Fashion Coordinator @lolamaqueda General Coordinator @lauramartinlp Production @starch.haus Set Designer @gaetbaue Group Creative Director @xerianheu Casting @songepark823 @kaorex23 Make-up Artist @ahreum__seo (for Yunah, Minju, Moka) and @anseyeongg (for Wonhee, Iroha) Hair Stylist @gabe.sin In conversation with @an_gel_n Executive Producer @minkimmy Producer @renamhoon Movement Director @blueish_leau Lighting & Digital Tech @nowitstinne Production Assistants @uziinn and @heeduk.park Photographer’s Assistant @jongheyokle Gaffers #HoikJo, #SuwonSon and #GeonyeolBae Movement Direction Assistant @jju_.j Fashion Assistants @tayloredodd , @hyennk , @rubyredrosess and @josefearless New issue available now. #ODDA30TheExpanseofOurNeeds

It was no less than 12 years ago when the world got introduced to South Korea’s biggest girl groups in the face of 2NE1, Girls’ Generation and, most recently, BLACKPINK, but the history of the Korean music industry can be traced back to the meteoric success of S.E.S or Baby V.O.X in the late 1990s, who laid out the girl group K-POP foundations for the futuristic visuals and buzzy tunes that propelled the younger generations to seek an identity through performance. In just a decade, a phenomenon of artistry was born, where artists became modern-day muses through their performances, eras and influences, projected onto an international audience that sought out refuge in connecting with their stories. If you did it, then I can do it, too. Wonhee is the third member we get to know better @illit_official . She perhaps is the most funny and approachable of the five members. Her energy and tendency to have fun gives a different dynamic to the group as well as any on going project. “The very first member that I ran into was YUNAH, actually, and I just remember thinking to myself how she looked so graceful, like a model! I think we were all very nervous at the beginning of this process, so my first impression was that she came off a little reserved, but she turned out to be the absolute opposite of that.” - Wonhee Photographer @danielgarzee Fashion Editor @davidmartingss Fashion Coordinator @lolamaqueda General Coordinator @lauramartinlp Production @starch.haus Set Designer @gaetbaue Group Creative Director @xerianheu Casting @songepark823 @kaorex23 Make-up Artist @ahreum__seo (for Yunah, Minju, Moka) and @anseyeongg (for Wonhee, Iroha) Hair Stylist @gabe.sin In conversation with @an_gel_n Executive Producer @minkimmy Producer @renamhoon Movement Director @blueish_leau Lighting & Digital Tech @nowitstinne Production Assistants @uziinn and @heeduk.park Photographer’s Assistant @jongheyokle Gaffers #HoikJo, #SuwonSon and #GeonyeolBae Movement Direction Assistant @jju_.j Fashion Assistants @tayloredodd , @hyennk , @rubyredrosess and @josefearless New issue available now. #ODDA30TheExpanseofOurNeeds

Growing up in the age of reality television, we have all been privy to talent being discovered in real-time, broadcast to millions of people. “American Idol”, “X Factor”, and “The Voice” were all Western platforms that kickstarted the careers of artists who broke through the mold of an industry that required the right amounts of talent, luck and hope for musicians to make it big. Through our obsession with television, the music industry began to shatter its own glass ceiling of status quo, as social media took the reins of producing artists doing things their own way. And then came K-POP’s phenomenon. For ODDA 30 we discover more about the latest viral K-pop group @illit_official starting with Minju and Yunah. “When you get onto a global stage, everything becomes incredibly fast-paced. Even through my hardest moments, it is incredibly reassuring to know that I’m not alone; I have my beloved members by my side. It’s so special to just have each other around us.” - Minju “This is tricky, because I won’t say that I haven’t found a balance, but it’s also not like I have it, either. I guess I’m just working through it. I feel like I have two different sides to me - I feel very differently after completing my schedule and coming back home, being completely laid back and natural, that’s one side of me.” - Yunah Photographer @danielgarzee Fashion Editor @davidmartingss Fashion Coordinator @lolamaqueda General Coordinator @lauramartinlp Production @starch.haus Set Designer @gaetbaue Group Creative Director @xerianheu Casting @songepark823 @kaorex23 Make-up Artist @ahreum__seo (for Yunah, Minju, Moka) and @anseyeongg (for Wonhee, Iroha) Hair Stylist @gabe.sin In conversation with @an_gel_n Executive Producer @minkimmy Producer @renamhoon Movement Director @blueish_leau Lighting & Digital Tech @nowitstinne Production Assistants @uziinn and @heeduk.park Photographer’s Assistant @jongheyokle Gaffers #HoikJo, #SuwonSon and #GeonyeolBae Movement Direction Assistant @jju_.j Fashion Assistants @tayloredodd , @hyennk , @rubyredrosess and @josefearless New issue available now. #ODDA30TheExpanseofOurNeeds

Last night, Seoul came together to celebrate the launch of ODDA’s 30th issue. Friends, collaborators, and extended family of the magazine gathered at @tak_seoul for an intimate evening shaped by conversation, good food, and community. A special thank you to Yun Sung-bin @top.physical for joining us, alongside @korea_grandma and @hwan.lk Scents by @officialbyredo Atmosphere and flowers by @menonto Chef @jason.j.oh Drinks by Bryan Jeon Seong Hoon @goodboibry All photos by @jiminphoto Special thanks to tak team and Byredo. #ODDA30TheExpanseofOurNeeds

#TheSeoulDinner In a culinary landscape where chefs often define themselves through variety, @jason.j.oh has chosen a different path. The Seoul-based chef has built his identity around a single ingredient, transforming chicken into the centre of a distinctive and deeply personal culinary language. What might appear simple at first glance becomes, in Oh’s hands, a space for constant exploration. Through technique, curiosity and repetition, he pushes the possibilities of one ingredient further than most would expect. Oh describes himself as someone guided by curiosity. When he encounters an object or a place, he instinctively asks how it was made and why it exists in its particular form. This mindset has shaped the way he approaches cooking. For him, food begins not only with flavor but with emotion and memory. The atmosphere of a dish often comes first, while structure and composition follow as a way of translating that feeling onto the plate. @tak_seoul “To me, the essence of classicism lies in one simple mandate: ‘Food must be delicious.’ … It’s about that subtle ‘one-percent’ shift in perspective that transforms the familiar into something revelatory.” - Jason Oh Today in Seoul and following the release of the new issue, we will host an intimate dinner with Mr Oh at tak celebrating his fantastic cuisine and Athlete Yun Sung-bin. Photographer @xxjwpx Fashion Editor @lolamaqueda In conversation with @zeynepkerpisci curated by @jaequesz Fashion Coordinators @xofitaa , @jhpwrth and @nikipiller Photographer’s Assistant @prakeemo Fashion Assistant @rapture_9 Special thanks to @so_chill_boy and @songepark823 @Kaorex23 Discover the new issue now. #ODDA30TheExpanseofOurNeeds

“The Seoul Dinner” Celebrating ODDA 30, Yun Sung-bin and Jason Oh. May 7th, 7pm. Tak Seoul. @top.physical @jason.j.oh #ODDA30TheExpanseofOurNeeds

Subscriber cover 4/4 ODDA 30, “The Expanse Of Our Needs” features @parishilton wearing @abra_now and @giuseppezanotti , photographed by @joellegrace and styled by @davidmartingss . Paris Hilton has existed across multiple cultural eras, each one reshaping how fame, identity, and visibility are understood. From early reality television to the rise of digital celebrity, from nightlife icon to businesswoman and mother, she has moved through these shifts without ever losing her centre. Each version of her reflects a different moment in time, yet they all connect back to the same core presence—unmistakable, consistent, and unchanged in essence. Across decades of reinvention in the public eye, she has remained the thread that ties them all together. She’s always just been Paris. Fashion Coordinator @lolamaqueda Location @thecorazzahouse Make-up Artist @steventabimba Hair Stylist @sienree @highlightartists Nail Artist @jolene.b.nails @thewallgroup Digital Tech @dantevelasquezjr Editorial Coordinators @jhpwrth , @xofitaa , @nikipiller and @kiansaleh Fashion Assistants @lucasguldseth_ , @goatprincesse and @estherdashevsky Photographer´s Assistant @Ashalexander.studio Special thanks to @johnmcilwee , @karllagerfeld Team and @ParisHilton Team Available from tomorrow May 6th, 1pm EST. #ODDA30TheExpanseofOurNeeds

Tomorrow is Met Monday and there is no Met without @themarkhotelny . For ODDA 30 “The Expanse of Our Needs” we meet with #IzakSenbahar. And you may ask, who is Izak? Izak basically created what today is considered one of the most iconic hotels in NYC, with a full renovation in 2008 by #JacquesGrange creating a hub and epicenter of fashion, business, and culture. In Izak Senbahar’s vocabulary, the city is never a neutral backdrop. Every project, he insists, changes “cities or the way of life,” which is why development must be approached with seriousness from “the get-go.” The language he uses is deliberately plain, almost industrial. A building is a “product,” and without technical precision, you end up with a “faulty product.” Financial correctness, in parallel, is not a preference but a hard boundary. If the value does not make sense, “you just don’t do it.” What emerges is not a romantic ideal of building, but a framework of constraints that feels closer to engineering than mythology: foundations, efficiency, logic, and the refusal to proceed when something cannot hold. “Some places make you feel like you are in the right place, and when you feel that, you behave differently.” - Izak Senbahar Editor in Chief @davidmartingss In conversation with @nogoflanifofana Photographer @guarionex_jr Fashion Editor @jhpwrth Fashion Assistants @ydenjung Special thanks to @michelheredia @themarkhotelny Discover more in the new issue #ODDA30TheExpanseofOurNeeds