BYREDO

@officialbyredo

Founded by @bengorham
Posts
1,448
Followers
668k
Following
2
Mojave Ghost: An Olfactive Portrait Amelia Gray's intimate connection with the Mojave Ghost flower reveals its paradoxical existence: delicate yet resilient, it thrives amidst harsh terrain. Against the desert's backdrop, its pale blooms symbolize endurance, defying nature's constraints. A testament to resilience, it flourishes, a majestic beauty untouched by adversity. Top: Ambrette, Nesberry Heart: Magnolia, Sandalwood, Violet Base: Cedarwood, Musks, Vetiver #MojaveGhost through the lens of photographer and director @harleyweir , featuring @ameliagray . #Byredo Makeup: @luciapicaofficial Styling: @katieburnett__ Hair Stylist: @evaniefrausto Set Design: @nicholasdesjardins DOP: #BenCarey Manicurist: @marisacarmichael Production: @brachfeld_
948 17
11 hours ago
Unwavering self-possession. With a nod to confidence and sophistication, Lucia Pica's makeup philosophy evolves yet again, emphasizing individuality without the guise of pretense, epitomized by the bold assurance of the Liquid Lipstick Matte. #ByredoMakeup told by @luciapicaofficial and @zoeghertner #Byredo
344 2
1 day ago
Unveiling the essence within. With a spectrum of 10 highly pigmented hues ranging from subtle fleshy nudes to sumptuous rosewoods and bold reds, Liquid Lipstick Matte boldly reveals one's inner self through the art of lip colour. #ByredoMakeup told by @luciapicaofficial and @zoeghertner #Byredo
439 8
2 days ago
Resolute self-confidence “Everything we do is based on illustrating an internal world: emotions, memories, thoughts, experiences. The stories that I tell always come from within – it is ultimately about how you feel rather than how you look. I use colour and texture like how people might use language. I tell a story by linking them together, one word following another and slowly forming a sentence, and together they create a narrative.” - Lucia Pica, Creative Image and Makeup Partner, Byredo #ByredoMakeup told by @luciapicaofficial and @zoeghertner #Byredo
659 9
3 days ago
Shaped by water Fluid forms define Virasaat, Byredo’s debut Fine Jewellery collection. A series of necklaces, bracelets, rings and earrings appear as if shaped by the ebbs and flows of water and time, ready to take on the unique imprint of the wearer. Photographed by @ashishisshah #ByredoByproduct #Byredo
1,933 10
13 days ago
Individual ornamentation Two foundational motifs unite in Byredo’s debut Fine Jewellery collection. Rounded pearl shapes interlock with graphic bars, forming a pattern that can be repeated and extended for different forms of self-expression. Photographed by @ashishisshah #ByredoByproduct #Byredo
592 1
15 days ago
A singular inheritance Named for the Hindi word ‘Virasaat,’ meaning inheritance, Byredo’s debut Fine Jewellery collection is made to endure. Crafted from sterling silver and 18-karat gold in Italy, discover totemic objects designed to be passed from each generation to the next like a birthright. Photographed by @ashishisshah #ByredoByproduct #Byredo
884 7
16 days ago
Personal signature. Lightly worn, blurred, living, and flowing with the wearer – Liquid Lipstick Matte makes a mark as it melds makeup with the skin. In 10 high-pigmentation shades, the power of poise and the self is drawn upon – the choice of an inner life, expressed through vivid lip colour. #ByredoMakeup told by @luciapicaofficial and @gilliangarcia #Byredo
1,100 2
18 days ago
Movement of sensuality. Utilising a spectrum of 10 high-pigmentation tones – from fleshy nudes, rich rosewoods and browns to vivid and intense reds and deep burgundy – Liquid Lipstick Matte directly announces an inner self through the lip colour. The creamy vegan formulation enables the melding of makeup with the skin, becoming one with the wearer. #ByredoMakeup told by @luciapicaofficial and @gilliangarcia #Byredo
541 8
19 days ago
The power of confidence. Purposely blurred and velvet-like, Liquid Lipstick Matte lives and flows with the wearer throughout the day. As a sensorial second skin, the rich burgundy of shade Marriage is the choice of an inner life, expressed through vivid lip colour. #ByredoMakeup told by @luciapicaofficial and @gilliangarcia #Byredo
1,588 13
20 days ago
The same iconic scent, now with a new story revisiting the strength and resilience in its essence. The opening chapter heralds the innate strength of the ghost flower embodied by @AmeliaGray through the lens of @HarleyWeir . Using body language as the artistic medium, the images evoke the powerful roots of the scent: the Mojave Desert’s ghost flower, Mohavea confertiflora. #MojaveGhost through the lens of photographer and director @harleyweir , featuring @ameliagray #Byredo Makeup: @luciapicaofficial Styling: @katieburnett__ Hair Stylist: @evaniefrausto Set Design: @nicholasdesjardins DOP: @bennncareyyy Manicurist: @marisacarmichael Production: @brachfeld_
592 15
21 days ago
In celebration of adaptive resilience, Mojave Ghost finds beauty even in the most vast and desolate landscapes. #MojaveGhost through the lens of photographer and director @harleyweir , featuring @ameliagray #Byredo Makeup: @luciapicaofficial Styling: @katieburnett__ Hair Stylist: @evaniefrausto Set Design: @nicholasdesjardins DOP: @bennncareyyy Manicurist: @marisacarmichael Production: @brachfeld_
1,087 3
22 days ago