@oddamagazine
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The new issue of ODDA No. 30, “The Expanse Of Our Needs”, for Spring/Summer 2026 and Pre-Fall 2026 celebrates proportions not as a rule to follow, but as something to be played with, moving across fashion, art, and food, where lines blur and meaning shifts. At the same time, fashion is in the middle of real change—creatively, socially, culturally—pointing to a new moment where what feels honest matters more than ever, and the everyday starts to carry its own weight.
Cover 1/10 of ODDA 30, “The Expanse Of Our Needs” features @illit_official wearing @noirkeininomiya , photographed by @danielgarzee and styled by @davidmartingss
In a world where talent is constantly judged and filtered, ILLIT emerged like a spark. Five young women brought together through unexpected paths, finding their rhythm on stage and in life. From the first call to their final performance, their journey has been about trust, instinct, and a chemistry that can’t be forced. ILLIT isn’t just a girl group; it’s a story of growth, discovery, and expression.
“We just hope that five years from now, we will be even closer and tighter as a group. We also hope to keep expanding our spectrum, so that our uniqueness would be more visible and versatile. The best thing that we can do is to just work hard on what we have to do right now, and think about the future step by step, gradually. We are exactly where we need to be.”- ILLIT
Fashion Coordinator @lolamaqueda
General Coordinator @lauramartinlp
Production @starch.haus
Set Designer @gaetbaue
Group Creative Director @xerianheu
Casting @songepark823@kaorex23
Make-up Artist @ahreum__seo (for Yunah, Minju, Moka) and @anseyeongg (for Wonhee, Iroha)
Hair Stylist @gabe.sin
In conversation with @an_gel_n
Executive Producer @minkimmy
Producer @renamhoon
Movement Director @blueish_leau
Lighting & Digital Tech @nowitstinne
Production Assistants @uziinn and @heeduk.park
Photographer’s Assistant @jongheyokle
Gaffers #HoikJo, #SuwonSon and #GeonyeolBae
Movement Direction Assistant @jju_.j
Fashion Assistants @tayloredodd , @hyennk , @rubyredrosess and @josefearless
Stay tuned and pre-order now in the link in bio.
#ODDA30TheExpanseofOurNeeds
6개월에 걸친 미친 여정.
시뮬레이션만 2주.
미니어처 세트였지만, 스케일은 대형 프로덕션급.
평소 깊이 존경해온
아날로그식 원테이크의 거장, 야나기사와 쇼 감독과의 작업.
우리 팀이 애정하는 토시 타나베 감독 덕분에 가능했던 마법 같은 만남이었다.
한국과 일본을 오가며 지독하게 고민했고,
처음 콘티를 받았을 때 직감했다.
“이건… 절대 쉽지 않겠다.”
그런데 쇼와 토시는 진짜 마법을 부렸다.
모든 장면이 놀랍도록 완벽하게 현실이 되었다.
숨이 멎을 듯한 순간들.
감탄만 터져 나왔던 촬영장.
그들이 만든 세계 속에서
아일릿은 진짜 마법소녀가 됐다.
그리고 매번 상사 잘못 만나
새로운 모험에 휘말리는(?)
아일릿 비주얼팀. 이번에도 끝까지 함께해줘서
진심으로 고맙고, 또 고맙다.
“Remember the magic inside you”
