Five Things With is a quick-fire format built around five prompts. A way to move past the usual interview answers and hopefully get to something more real, instinctive and unexpected.
Kicking things off with
@nilsleonard felt like the only right way to start.
He probably doesn’t need an introduction, but for those of you living slightly outside the advertising bubble: Nils is the co-founder of
@uncommon.creative.studio , arguably the hottest creative company in advertising right now, sitting somewhere between advertising, branding, culture and contemporary art.
In the last few years they’ve made some of the industry’s most talked-about work, launched products, opened new offices, built a cult-like reputation and somehow ended up exhibiting at the Venice Biennale too.
Beyond the work itself, what I’ve always found inspiring about him is the clarity of thought, the ambition and the ability to make creativity feel bigger than just “making campaigns”.
Genuinely grateful to
@offfest and Zoe for the chance to spend 15 minutes with a talent and personality like his.
