We made a zine for Goodles. Turns out they have a lot of sage advice that doesn’t fit on a box of mac and cheese... TL;DR (although you should): ignore the rulebook and (yeah, you!) consider starting something 🚀
Released at SXSW and available for download on the Goodles site if you want to enjoy the full deliciousness.
Thanks to the incredible team(s) across this flavorful odyssey of a print piece. Shout out to Nana Nozaki, Andrew Peters, Chloe Farlow, Tess Havas, Ashley Van Belle, Michael Freimuth, Jeremy Hayes / Classic Color (printed this beauty), Jen, Paul, Dan, Heather, Jack, Reem and about 90+ other Goodlers. We 💜 you.
xo,
Rudy
The name says it all - our friends @ridinganddrivingclub are building a pretty special community in the Hudson Valley. Whether you’re actually a car person, happen to have been in a car at some point in your life or just like antiques and espressos - get yourself to Salt Point, NY (post blizzard) for some riding and driving. 🚗🏎️🚘🏁
#RDC in Duchess County has a meandering monogram and a simple, iconic brand system. We had a blast working with founder Michael Lewis to bring this superbly thoughtful space - and dream - to life ❤️ Thanks to @a.plus.type and @grahamwbradley for the always handsome Mara Des Bois, and photography by everyone else - Connor Scott McManus, Marcin Jozwiak, Mat Reding, Nuna Kurt, Steve George, and Cotton Bro. #motoring #driving #riding
Snaps of some brews from one of our oldest, weirdest and funkiest clients and buddies @marzbrewing …arguably the most successful failure @edmarlumpen has had to date 😘 More soon 🍻
Beautiful people, we’re hiring design interns at @rudy.design_ know one? Might be one? Drop us a note at [email protected] as we’d love to meet you 😘 Full job description at 🔗 in bio
Friends, fam, world. I’ve got some news. I’m starting a new creative studio called Rudy, and I’d love to introduce you: @rudy.design_
What are we about? Pretty simple. It’s the next chapter for me and a few of my favorite humans – and a chance to keep doing the creative work I genuinely love: helping good people bring exciting, worthwhile ideas to life for companies, brands, and fellow co-conspirators. And yup, there will absolutely be some wonderfully absurd design and bonkers illustration work in the mix. Promise.
At the same time, my former studio Franklyn will be winding down. Building Franklyn has been one of the most rewarding experiences of my life, and it feels a little surreal to say that chapter is closing after 14 years. I’m incredibly grateful for my co-founder, Patrick Richardson (who is starting his own studio, Cardigan, check them out!) and also grateful for ALL the impossibly talented teammates I’ve been lucky enough to work with, for our amazing clients, and for everything we pulled off together. Truly impossible to sum up… but what a ride.
Finally. Huge amounts of love and appreciation to the friends, family, colleagues and mentors that have been with me on this journey – you know who you are (!) and your support has meant everything to me.
Ready? Set? See you out there :)
Today marks the start of Fall of Freedom – a coordinated, nationwide call to protect our democracy, demand free and fair elections, and affirm that political violence has no place here.
I had the privilege of designing the logo and shaping our open-sourced visual identity, grounded in a beautiful typeface by the brilliant Tre Seals of @vocaltype.co
There are 700+ events happening today, including 170 in New York alone. If you’re in Brooklyn, we’ll see you at National Sawdust. If you’re able, come out and stand with us... it matters!
There are more artists, activists, organizers and participants to thank than you’ll want to actually read, but thank you to Eric Van Speights for his incredible efforts. Link in profile. @tre.seals@falloffreedom #falloffreedom
It’s been a minute on this account – between running a studio, designing and generally trying to stay upright, this thing fell off the list. Also, Instagram. But lately I’ve been wanting to share some work that’s meant a lot to me over the last few years.
Over the next stretch I’ll be posting a mix of work from the past few years that’s been part of my creative life. Big, little, scrappy, total mistakes. Some directed, some designed. What they all have in common is a crew of smart, superbly talented people who made the work better at every step. I’ll be shouting them out along the way.
First up: Framework. One of my favorites.
Framework is a wellness spot based in Nashville and built around contrast therapy — aka hot sauna, cold plunge, repeat. Challenging the notion of sauna as a one-off experience, Founder Allen Penn is actively creating a community around contrast as a routine and a health practice. Allen had the vision and we helped bring it to life.
The brand is built on the radical simplicity of fundamental elements: hot, cold, air, water. Heat-based gradients, smart type, and just enough science to make you feel smarter without ruining the vibe. Big thanks to Allen and Team Franklyn, and though tempting I’ll skip the sweat equity wordplay ;)
The team:
Friend (and Client): @allenpenn , @joinframework
Creative Director: Michael Freimuth
Design Director: @jellemarechal
Executive Director: Patrick Richardson
Senior Account Director: @ashleyvanbelle
Designer: @tesshavas
Designer: Kenneth Lian (ykl.design)
Designer: @eve_makes_things
Motion Design: @gabriel.ribes
Strategy: @ww.pollock
Photography: @jessicasteddom
Sound: @father_insta
Illustration for Josh Barro’s New York Times opinion piece this Monday, ‘This Is All Biden’s Fault’… Thanks to the always lovely @mr_augugliaro for superb art direction and hustle during a *busy* week – cone of shame, sketches and outtakes included.
Illustration for @barrons , the interior counterpart to the cover story by Matt Peterson, ‘Trump’s Stock Win Raises Big Questions for the Election’ …Head of Design & Visuals AD’ing @chelseaschiff 🙏❤️👌
