The 3-pointer isn’t just a shot — it’s a cultural icon.
For this year’s NBA All-Star Weekend,
@statefarm took center court as the official sponsor of the 3-Point Contest. Our challenge: translate that iconic moment into a fully immersive fan experience.
At NBA Crossover, we extended the competition beyond the arena, from a high-energy Celebrity 3PT showdown to open-court participation that put fans under the lights. The space captured the precision, pressure, and pure electricity of the official contest but with a personalized twist. Just like
@statefarm creates customized coverage plans, the court adjusted to each shooter’s ability. Fans could choose their level, Rookie, Starter, or All-Star (NBA range), before stepping up to take their shot.
Credits:
Account Lead:
@tee.na.oh
Account Support: Christina Gaul
Account Oversight:
@emeraldemee ,
@na_boogs , Susanna Swartley
Production Lead:
@ErikaEllisabeth
Production Support:
@asapgab ,
@timlarew ,
@searchingformaria
Technical Production:
@moorefer
Production Oversight:
@joebeaf , Claudine Atout
Creative Lead:
@jkaihanover
Spatial Design:
@philshu , Allison Lin
Creative Support:
@__jinx ,
@victorromanstudios
Strategy:
@maxdoblin ,
@ecurtis617
Logistics:
@a_bubenik89 , Craig Mathiasen, Juan Barton
Legal:
@angieex3