@gameseven

Game Seven We are a full-service creative agency that plays at the intersection of sport, culture, & entertainment New York I LA I Miami c/o @excelsm
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Weeks posts
Precision in every detail. The road to @cadillacf1 Miami Headquarters continues ⏳ May 2–3, Miami Design District. RSVP at the link in bio.
111 6
16 days ago
In celebration of the 130th Boston Marathon, Game Seven and Excel teamed up with @clifbar again, bringing the CLIF Energy Bar to life in Boston and beyond. The activation kicked off with a weekend of activity in the city, featuring a branded double-decker bus, a merchandise booth, and bar carts filled with CLIF product set up at various locations. Some of Boston’s top DJs and hosts joined and we engaged with more than 20,000 runners and consumers. Beyond the “always-on” activation components, we hosted a Sunday Shakeout run at Boston University, partnering with BU athletes and CLIF athletes @scottjurek and @alysiamontano , and a one-of-a-kind Cheer Zone along the race course at Heartbreak Hill on Marathon Monday. The CLIF Energy Bar continues on, with the bus popping up at Harvard, Boston College, Colgate, Binghamton, Rutgers and concluding at the Five Boro Bike Tour in NYC, helping an entire region Raise their Bar. Shoutout to the team for bringing this to life: Accounts: @timlarew , @tee.na.oh , @starpaia , @Aryback15 , @cailynbiegalski , @Jlombardo5 Production: @lowercase.b , @mi1es.al , @searchingformaria Strategy: @eishungry Creative: @lomau , @jkaihanover , @s.g.carolina , @bslax , @wavayma , Nikki Tanaka Spatial: @marina.h.g , Kieran Haruta Logistics: @captain__dartagnan , @dev_bigbody1 , @a_bubenik89
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16 days ago
What you saw on Draft night started long before the lights came on. From an idea on paper to a full-scale reality, here’s a behind-the-scenes look at how our team built the @wnba Draft 2026 experience 🧡 The team behind the scenes: Account Lead: @dahlia.monteiro Account Oversight: @lizmarys Production Lead: @cindayyy Production Support: @lin428 Creative Design Lead: @wavayma Creative Design Oversight: @jkaihanover , @bslax Spatial Design Lead: @marina.h.g Spatial Design Oversight: @philshu Logistics Lead: Craig Mathieson Leadership: @na_boogs , @claudthecanuck , @joebeaf Video Credits: @the.audstudios
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22 days ago
Home race. Home base. We are building it. 🖤 @cadillacf1 Miami Headquarters | May 2-3, Miami Design District. RSVP at the link in bio.
131 11
29 days ago
One of the biggest nights in women’s basketball deserved nothing less than a statement 🏀✨ For the @WNBA Draft 2026, marking the league’s 30th season, we brought the vision to life with a stage built for the next era of women’s basketball. From the Main Stage to the Orange Carpet, Hospitality, Press Room, and immersive digital environments, our team led the creative and full-scale production to deliver a night that met the moment and put the future of the game front and center. Shoutout to the G7 team that made it happen: Account Lead: @dahlia.monteiro Account Oversight: @lizmarys Production Lead: @cindayyy Production Support: @lin428 Creative Design Lead: @wavayma Creative Design Oversight: @jkaihanover , @bslax Spatial Design Lead: @marina.h.g Spatial Design Oversight: @philshu Logistics Lead: Craig Mathieson Leadership: @na_boogs , @claudthecanuck , @joebeaf Photo Credits: @the.audstudios
258 31
29 days ago
We are honored to have been named a finalist for two categories at this year’s @sportsbusinessjournal Sports Business Awards. ▪️Best in Talent Representation ▪️Agency of the Year: Brand Consulting #exceling
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1 month ago
For ‘26 NBA All-Star Weekend, @jumpman23 made it official in Inglewood, opening the doors to Jordan Brand House, a multi-year court & cultural hub built for the City of Champions. Game Seven led programming that brought the vision to life, honoring community & the next generation of greatness. From a powerful screening with ColorCreative, to the Jordan House Party led by an all-women DJ lineup with @erykahbadu as the headliner, to the Battle of L.A. 3v3 game feat. local L.A. brands, the Jordan Brand House became the epicenter of All-Star. We launched early release product, spotlighted the L.A. Council of Greatness, partnered with Inglewood High School, and welcomed L.A.’s own @tea__time12 to the Jordan family alongside @niecynash1 & @lukadoncic during the Jordan Brand House Car Meet, an exhibition of old-school classics and supercars that bridged Luka’s love of the game, car culture, and the city itself.
261 32
2 months ago
The 3-pointer isn’t just a shot — it’s a cultural icon. For this year’s NBA All-Star Weekend, @statefarm took center court as the official sponsor of the 3-Point Contest. Our challenge: translate that iconic moment into a fully immersive fan experience. At NBA Crossover, we extended the competition beyond the arena, from a high-energy Celebrity 3PT showdown to open-court participation that put fans under the lights. The space captured the precision, pressure, and pure electricity of the official contest but with a personalized twist. Just like @statefarm creates customized coverage plans, the court adjusted to each shooter’s ability. Fans could choose their level, Rookie, Starter, or All-Star (NBA range), before stepping up to take their shot. Credits: Account Lead: @tee.na.oh Account Support: Christina Gaul Account Oversight: @emeraldemee , @na_boogs , Susanna Swartley Production Lead: @ErikaEllisabeth Production Support: @asapgab , @timlarew , @searchingformaria Technical Production: @moorefer Production Oversight: @joebeaf , Claudine Atout Creative Lead: @jkaihanover Spatial Design: @philshu , Allison Lin Creative Support: @__jinx , @victorromanstudios Strategy: @maxdoblin , @ecurtis617 Logistics: @a_bubenik89 , Craig Mathiasen, Juan Barton Legal: @angieex3
315 15
2 months ago
Lights up. Crowd loud. Buckets falling. To celebrate @statefarm ’s first year as title sponsor of the NBA 3-Point Contest, Game Seven ideated and executed the Celebrity 3-Point Contest inside a custom space we designed, built, and programmed at NBA Crossover during All-Star Weekend. @druski , @ayeeecaleb , @nigelsylvester , @plaqueboymax , @richardajefferson , and more drained 3s, with OKC’s @jmac taking home the trophy 🏆 Big salute to everyone who pulled up and made it a moment. Video Credits: DP / Editor: @RoseGoldCoze Creative Director: @CoachHawkinsUmes
208 25
2 months ago
Ahead of the big game, we designed and built @abercrombie ’s retail pop‑up inside the Super Bowl Experience at Moscone Center in San Francisco, creating an immersive fan destination all weekend.
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2 months ago
On the eve of Super Bowl LX, we helped our partner @abercrombie celebrate the first year of their NFL partnership in style with an invite-only Fashion presentation event. We brought their vision to life, showcasing the brand’s long-standing heritage in sports and fashion, with a mix of vintage and modern styling. The event featured NFL stars, wives and girlfriends, celebrities, influencers and sports industry leaders, solidifying @abercrombie as the NFL’s first Official Fashion Partner.
239 1
2 months ago
📍 Los Angeles We’re on the ground for ASW 2026. See you there.
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3 months ago