In celebration of the 130th Boston Marathon, Game Seven and Excel teamed up with
@clifbar again, bringing the CLIF Energy Bar to life in Boston and beyond.
The activation kicked off with a weekend of activity in the city, featuring a branded double-decker bus, a merchandise booth, and bar carts filled with CLIF product set up at various locations. Some of Boston’s top DJs and hosts joined and we engaged with more than 20,000 runners and consumers. Beyond the “always-on” activation components, we hosted a Sunday Shakeout run at Boston University, partnering with BU athletes and CLIF athletes
@scottjurek and
@alysiamontano , and a one-of-a-kind Cheer Zone along the race course at Heartbreak Hill on Marathon Monday.
The CLIF Energy Bar continues on, with the bus popping up at Harvard, Boston College, Colgate, Binghamton, Rutgers and concluding at the Five Boro Bike Tour in NYC, helping an entire region Raise their Bar.
Shoutout to the team for bringing this to life:
Accounts:
@timlarew ,
@tee.na.oh ,
@starpaia ,
@Aryback15 ,
@cailynbiegalski ,
@Jlombardo5
Production:
@lowercase.b ,
@mi1es.al ,
@searchingformaria
Strategy:
@eishungry
Creative:
@lomau ,
@jkaihanover ,
@s.g.carolina ,
@bslax ,
@wavayma , Nikki Tanaka
Spatial:
@marina.h.g , Kieran Haruta
Logistics:
@captain__dartagnan ,
@dev_bigbody1 ,
@a_bubenik89 
